FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing for Costa Mesa service businesses
Marketing agency for Costa Mesa home service businesses that need more calls.
Costa Mesa service businesses can put website, search, ads and phones on one plan, with each service priced and a co-founder on the first call.
- One team for the site and the phone
- Call tracking on the site and ads
- A monthly report on calls and leads
Google searches each month
What Costa Mesa searches for, by service
270
searches a month
- Digital marketing100
- SEO80
- Web design80
- PPC management10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The whole plan
What one Costa Mesa marketing plan has to cover
A Costa Mesa service business needs four things to pull in the same direction: a site that explains the job, pages that show up when someone searches for it, ads for the work you want next month and a phone line that answers. Lithium Marketing plans and runs all four together, and about 100 searches a month name Costa Mesa alongside a marketing term, which is a small slice of the searches your customers make when they need the trade itself.
South Coast Metro is a commercial, cultural, and residential district that covers northern Costa Mesa and southern Santa Ana, so one service business can sell to stores, offices and homes inside one district. That mix decides the page list: a commercial electrical page, a residential repair page and a property-manager page are three different sales conversations, and each one needs its own answers before the plan buys traffic.
Four services, one set of numbers
Where each service fits a Costa Mesa business
Start with the gap that costs you the most calls, then add the next service when the reports show it is worth the money.
Local SEO for Costa MesaPages for each trade and each nearby city you serve, plus a Google Business Profile that says the same thing.Learn more A site your company ownsA WordPress site with your project photos and a call button where a phone visitor looks first, with the accounts in your name.Learn more Paid search with a paper trailEach ad call is tied to the search and ad that produced it, so the next budget move has a reason.Learn more An AI receptionist for the phoneAnswers every call 24/7, books jobs and transfers to your team, with custom automation scoped on its own.Learn more
Where the searches go
Costa Mesa buyers search the trade, not the agency
Only 70 searches a month ask for “marketing agency costa mesa”, while “garage door repair costa mesa” and “pest control costa mesa” each draw 140. The customer who needs a panel fixed or a wasp nest removed is not shopping for an agency; they are looking for the trade, and the page that matches that search is the one that gets the call.
When we checked “plumber costa mesa”, the Map Pack came first, and Facebook and Yelp both ranked in the top ten. A directory listing can introduce you, and the page it sends the customer to has to close the gap with the same name, the same services and a phone number that works on a phone.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency costa mesa | 70 | not reported |
| digital marketing agency costa mesa | 20 | not reported |
| digital marketing costa mesa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair costa mesa | 10 | $64.69 |
| garage door repair costa mesa | 140 | $57.94 |
| plumber costa mesa | 480 | $57.29 |
| landscaping costa mesa | 20 | $55.02 |
| pest control costa mesa | 140 | $43.95 |
| electrician costa mesa | 170 | $17.96 |
| roofing company costa mesa | 10 | $0.51 |
| water damage restoration costa mesa | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 4 to 1,600 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber costa mesa”, as Google showed it to a searcher located in Costa Mesa. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Costa Mesa market
Renters, high home values and what the site must prove
Only 39.6% of Costa Mesa’s occupied homes are owner-occupied, so some of the people who call about a repair rent the property. A renter can describe the problem but may not approve the work, so the site and the phone script can ask who owns the building and who signs off before a crew is scheduled.
The median Costa Mesa home value is $1,115,100, so a homeowner comparing contractors at that value has a lot riding on the choice. Put the proof where they can find it before they call: project photos, reviews and a clear service page, not a stock image and a slogan.
- residents (2025 estimate)
- 108,881
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.9%
- population change, 2020 to 2025
- housing units
- 44,427
- housing units
- of occupied homes owner-occupied
- 39.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 68.3%
- of homes built before 1980
- median home value
- $1,115,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Orange County
What the county’s trade counts mean for your pages
Orange County has 1,349 residential remodelers and 1,028 plumbing and HVAC contractors, and a single general services page gets lost at that size. The Orange County chart below also lists 943 electrical contractors; the page that names the job, the property and the neighborhood is the page a customer can match to the work in front of them.
The rest of the county chart covers trades with different customers: a landscaper’s customer is planning a yard, a roofer’s customer may have a leak and a painter’s customer is choosing a finish. The plan gives each trade its own pages and its own proof, not one list that describes none of them well.
County Business Patterns
Trade and home service businesses in Orange County
Establishments by industry, 2023
- Residential remodelers1,349
- Plumbing, heating and air-conditioning contractors1,028
- Electrical contractors943
- Landscaping services738
- New home builders663
- Painting contractors450
- Roofing contractors252
- Excavation and site preparation contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order we work in
How the plan starts for a Costa Mesa business
The first month is for finding out where your calls come from now, not for buying more traffic.
1
Put a call record first
We put tracking on the site, the Google Business Profile and any live ads, so the first report shows which searches and pages produce calls today.
2
Repair the page that takes the call
If the site is slow or hides the phone number, that gets fixed before more money goes into ads or search, because every channel sends people there.
3
Buy the channel your numbers point to
A business with no visibility needs pages and a profile. One with traffic and no calls needs a better site or a phone line that answers. The call record decides which comes first.
4
Price the next month by lead cost
Each month’s report counts calls, leads and the cost per lead, so the next decision is made on what a lead cost, not on traffic.
A documented case
Fence work, a new site, search and ads
F&W Fence Co. hired Lithium for a new website, SEO and Google Ads, and the card below shows what that combined work changed. Kevin Atiyeh, who runs the carpet and rug business Atiyeh Bros, describes working with Lithium in the quote beside it.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Costa Mesa
Marketing for the cities next to Costa Mesa
Santa Ana shares the South Coast Metro district with Costa Mesa. The neighboring cities linked below each have their own page for this service, and the Orange County and California pages cover the wider area.
Pricing
What a Costa Mesa business pays for marketing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Costa Mesa marketing questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
What should we fix before buying more traffic?
Fix the handoff before the traffic. If calls go to voicemail, the phone line comes first. If the site is slow or hides the number, the site comes first. If both work and customers still cannot find you, search or ads come next, and a co-founder names that order on the first call after reading your tracking and your site.
Can we start with one service and add the others later?
One service is a normal starting point. A business can begin with a website or a Google Ads account and add SEO when the call tracking shows what the first purchase produced. Every service reports into the same call record, so the next purchase is judged by the same numbers as the first.
Who runs strategy, and who answers the day-to-day questions?
Your strategy calls are run by a co-founder. Allison McKenney handles the account between those calls. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
What commitment does the usual service agreement carry?
The usual service agreement starts with a six-month first term, then runs month to month. After that first term, either side can end it with 30 days’ notice. A website is a project, the AI receptionist has no contract, and custom automation is scoped after a discovery call, so ask which terms cover the purchase you are making.
If we leave, do we keep the website?
You keep the domain, the hosting account, the WordPress install and the content. Those sit in accounts with your name on them from the start, so a change of marketing provider does not take the site your customers already know. Ask for the account list on the first call and check it before work begins.
Free action plan
Find the first gap in your Costa Mesa marketing
Send your website, your service list and any call numbers you already track. A co-founder will read them before a short video call and tell you which gap to fix first, in plain terms and with the price of that work.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ