FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Orem, Utah
Orem service businesses get Google Ads run from an account in their own name, with a monthly report on calls, leads and cost per lead.

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Orem PPC, answered
Lithium Marketing runs Google Ads for Orem trade businesses, and the first question is what a click costs before a customer ever calls. “garage door repair orem” averages $119.23 a click, the highest in the trade table, so an account without tracking is an expensive guess.
The tracking side is the other half. GA4 and call tracking record which keyword and ad produced each call or form, the account stays in your name, and the monthly report breaks each campaign into calls, leads and cost per lead. Lithium's management fee starts at $500 a month, plus ad spend.
Click costs in Orem
Orem's cheapest trade click belongs to pest control at $19.47, on 260 searches a month for “pest control orem”, so a pest company can test Google Ads on a small budget and learn what a booked treatment is worth.
Ad slots move by the hour and by searcher, so a campaign can be busy one week and quiet the next. That is why a Google Business Profile has to carry the weeks when the auction goes quiet.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency orem | under 10 | not reported |
| ppc agency orem | under 10 | not reported |
| ppc management orem | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair orem | 260 | $119.23 |
| landscaping orem | 30 | $83.22 |
| plumber orem | 480 | $57.26 |
| electrician orem | 90 | $43.60 |
| pest control orem | 260 | $19.47 |
| water damage restoration orem | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber orem”, as Google showed it to a searcher located in Orem. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Orem market
Orem sits in a high desert at an average elevation of 4,767 feet. If your trade's work clusters into a few months, a flat ad budget spends too much in the quiet weeks and too little when the calls come.
Utah County holds 759,859 people, and 29.1% of Utah County's housing went up in 2010 or later. If your crews work new subdivisions, the ad and the landing page are often the first impression, so both should say what you do in one line.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Utah County trades
Utah County counts 235 electrical contractors, and “electrician orem” averages $43.60 a click. For a trade at that price, a landing page that shows the panel work and answers the permit question is worth more than a bigger bid.
Landscaping sits at $83.22 a click in Orem, with 253 landscaping services in the county, so the budget goes further on a tight set of neighborhoods and the jobs your crews want most.
County Business Patterns
Trade and home service businesses in Utah County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Tracking goes in before the budget moves, and the campaigns follow the work your crews can take.
If ads exist, we read every campaign for what it produced: calls, forms, and the search terms that spent money without either.
A call or a form should arrive with the keyword and the ad attached. We wire GA4, call tracking and conversion tags to make that true.
A drain clearing and a panel upgrade do not belong on the same page. Each service you want to sell gets a page that answers for that job.
For the first 30 days, we look at bids and search terms every day. After that, the check is weekly, against the budget you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Proof
F&W Fence Co. brought a website, SEO and Google Ads to Lithium, and the card shows the results. Drake Snodgrass adds the quote next to it.
Fence4Xmore ranking keywords
190 to 745 keywords
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Orem
Provo, Vineyard and Lindon can sit in the same account as Orem, and we set bids by city, not one flat target. The PPC pages below cover the Salt Lake Valley cities, and the Utah list at the end has the rest of the state.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Work backwards from a booked job. If a job is worth a few hundred dollars to you, the budget has to buy calls below that number, and a high click cost means fewer clicks for the same money. The starting figure comes out of that sum, then the tracking refines it.
We verify tracking and review the search terms, and the first calls usually arrive inside that week. After 30 days of daily tuning, the work moves to a weekly rhythm against the budget you set.
You can pause a campaign whenever you like. The management agreement has its own first term of six months, after which it renews a month at a time and 30 days' notice ends it.
Facebook and Instagram ads, through Meta, and Microsoft Ads are channels Lithium also runs. A second channel makes sense when your customers already spend time there, or when a Google click for your trade costs more than a booked job can carry.
The report shows calls, leads and cost per lead by campaign. We tie each call to the keyword and ad behind it, and if your team notes which leads became jobs, the report carries that through to booked work.
Free action plan
Tell us what you sell and the months that keep your crews busy. A co-founder will walk through the numbers with you on a short video call, then show where a month of clicks would go and when the budget should peak.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ