SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Renton, Washington
Renton service businesses get Google Ads with call tracking and a page per job, because a pest control click in Renton averages $70.64.

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Renton PPC, on your own numbers
Lithium Marketing runs Google Ads for service businesses in Renton, and the first job is to make every click answerable: which search, which ad, which call. Without that trail, a rising call count tells you nothing about what the money bought.
The account gets built around the jobs you want, not around the keywords with the most traffic. In Renton, a plumbing click averages $55.64 and a landscaping click averages $9.85, so the same budget buys very different numbers of calls depending on the trade.
Click costs in Renton
Trade clicks in Renton spread wide: roofing at $56.65, garage doors at $17.39 and electrical at $23.91. The spread decides where the first campaign goes. A trade near the top needs a tight list of negative keywords and a page that converts, because every wasted click costs real money, and a trade near the bottom can test more broadly.
The gap between the cheapest and priciest click is why the first campaign starts with one trade and one page. Add a second campaign only when the first one shows what a booked job costs.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency renton | under 10 | not reported |
| ppc agency renton | under 10 | not reported |
| ppc management renton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control renton | 110 | $70.64 |
| roofing company renton | 90 | $56.65 |
| plumber renton | 720 | $55.64 |
| electrician renton | 170 | $23.91 |
| garage door repair renton | 1,000 | $17.39 |
| landscaping renton | 210 | $9.85 |
| water damage restoration renton | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber renton”, as Google showed it to a searcher located in Renton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Renton market
Renton has a warm-summer Mediterranean climate, with warm, dry summers and cloudy, wet, cool winters. If your calls follow the seasons, the budget should follow your own call history, not the same number every month.
King County holds 2,344,939 people, and the account can target by city or by a radius around the areas your crews reach. Start with the places you serve and add a city when the calls there pay for the spend.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in King County
King County has 843 landscaping companies, a field big enough that a new advertiser needs a sharper page, not a bigger bid, and landscaping clicks are the cheapest in the table. That combination makes a small test affordable: one campaign, two or three services, and a page for each kind of yard work.
Roofing is smaller: 206 roofing contractors in King County. A roofer should not try to outbid the field on every term. Pick the jobs that pay, write the page for that job, and let the cheap, wrong searches go.
County Business Patterns
Trade and home service businesses in King County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Nothing gets spent until every call can be traced, and the account runs on your call history from there.
Keep the campaigns that produce calls, and name the search terms that have spent without one.
Every call and form gets a label naming the keyword and the ad that produced it, and the labels feed the monthly report.
The work you want more of gets a page built to book it, with a form short enough to finish.
The first 30 days get daily attention, then a weekly look at what each call cost and which jobs it produced.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Proof
Byers Septic Service sells septic work, and its Google Ads sat inside a program that also covered a new website and SEO. The card's conversion rate belongs to that whole engagement. The view beside the card comes from Daniel Busby at Willard Power Vac, a duct, vent and chimney cleaning company.
Septic9Xorganic traffic
91 to 799 visits a month
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Renton
PPC pages for the nearby cities carry their own click costs, and the Washington page lists every city Lithium covers in the state. A campaign can target any of them from the same account, so the real question is which ones your crews reach.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Work back from the job. If a booked job is worth a few hundred dollars, a budget that buys calls at a fraction of that is the starting point, and the click costs in your trade set the ceiling. The first month shows what a call costs.
Calls typically start inside the first week, once tracking is live and the landing pages are published. The account is tuned daily through the first 30 days and weekly after that, and the report shows cost per lead so you can see whether the early calls are the right ones.
The fee starts from $500 a month in management, plus ad spend, and it tracks your ad spend, the channels in play and landing page work. Expect a six-month first term. After that it runs month to month, and 30 days’ notice from either side ends it.
Microsoft Ads and Meta ads on Facebook and Instagram, when they fit your customers. A second channel earns its place once the first one has shown what a booking costs.
The report opens with calls, leads and cost per lead for each campaign, and each one traces back to the keyword and ad that produced it. Mark the leads that turned into work and the next report can show cost per booked job.
Free action plan
Show us the account and the jobs you want more of. On a short video call, a co-founder will go through the search terms and what a call costs in your trade.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ