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PPC in Renton, Washington

Renton PPC that buys the searches worth a call, not the cheap clicks.

Renton service businesses get Google Ads with call tracking and a page per job, because a pest control click in Renton averages $70.64.

  • Leads and cost per lead in the report
  • One page per job you want
  • Budget moved toward booked work
Dixie Glass website homepage for glass services on the Mississippi Gulf Coast
76%more conversions for Dixie Glass (January vs the January before)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Renton PPC, on your own numbers

The first month of a Renton ad account

Lithium Marketing runs Google Ads for service businesses in Renton, and the first job is to make every click answerable: which search, which ad, which call. Without that trail, a rising call count tells you nothing about what the money bought.

The account gets built around the jobs you want, not around the keywords with the most traffic. In Renton, a plumbing click averages $55.64 and a landscaping click averages $9.85, so the same budget buys very different numbers of calls depending on the trade.

The Renton market

What the wet months mean for a Renton budget

Renton has a warm-summer Mediterranean climate, with warm, dry summers and cloudy, wet, cool winters. If your calls follow the seasons, the budget should follow your own call history, not the same number every month.

King County holds 2,344,939 people, and the account can target by city or by a radius around the areas your crews reach. Start with the places you serve and add a city when the calls there pay for the spend.

residents (2025 estimate)
104,975
residents (2025 estimate)
population change, 2020 to 2025
-1.8%
population change, 2020 to 2025
housing units
42,551
housing units
of occupied homes owner-occupied
54.4%
of occupied homes owner-occupied
of homes built before 1980
39.1%
of homes built before 1980
median home value
$672,600
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in King County

Cheap clicks, expensive clicks, and where to start

King County has 843 landscaping companies, a field big enough that a new advertiser needs a sharper page, not a bigger bid, and landscaping clicks are the cheapest in the table. That combination makes a small test affordable: one campaign, two or three services, and a page for each kind of yard work.

Roofing is smaller: 206 roofing contractors in King County. A roofer should not try to outbid the field on every term. Pick the jobs that pay, write the page for that job, and let the cheap, wrong searches go.

County Business Patterns

Trade and home service businesses in King County

Establishments by industry, 2023

  • Residential remodelers
    1,651
  • New home builders
    874
  • Landscaping services
    843
  • Painting contractors
    531
  • Electrical contractors
    477
  • Plumbing, heating and air-conditioning contractors
    468
  • Excavation and site preparation contractors
    234
  • Roofing contractors
    206

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The first month

From an empty account to tracked calls

Nothing gets spent until every call can be traced, and the account runs on your call history from there.

1

Read the account you have

Keep the campaigns that produce calls, and name the search terms that have spent without one.

2

Put a source on every call

Every call and form gets a label naming the keyword and the ad that produced it, and the labels feed the monthly report.

3

Write one landing page per job

The work you want more of gets a page built to book it, with a form short enough to finish.

4

Watch the cost per call

The first 30 days get daily attention, then a weekly look at what each call cost and which jobs it produced.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof

A septic company's Google Ads inside a bigger program

Byers Septic Service sells septic work, and its Google Ads sat inside a program that also covered a new website and SEO. The card's conversion rate belongs to that whole engagement. The view beside the card comes from Daniel Busby at Willard Power Vac, a duct, vent and chimney cleaning company.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Around Renton

Ad targets in the cities around Renton

PPC pages for the nearby cities carry their own click costs, and the Washington page lists every city Lithium covers in the state. A campaign can target any of them from the same account, so the real question is which ones your crews reach.

Published price

What the Renton ad management fee covers

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Questions before a Renton ad budget starts

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What budget should a Renton campaign start with?

Work back from the job. If a booked job is worth a few hundred dollars, a budget that buys calls at a fraction of that is the starting point, and the click costs in your trade set the ceiling. The first month shows what a call costs.

When do the calls start?

Calls typically start inside the first week, once tracking is live and the landing pages are published. The account is tuned daily through the first 30 days and weekly after that, and the report shows cost per lead so you can see whether the early calls are the right ones.

What commitment does the ads service carry?

The fee starts from $500 a month in management, plus ad spend, and it tracks your ad spend, the channels in play and landing page work. Expect a six-month first term. After that it runs month to month, and 30 days’ notice from either side ends it.

Where else can Lithium run paid ads?

Microsoft Ads and Meta ads on Facebook and Instagram, when they fit your customers. A second channel earns its place once the first one has shown what a booking costs.

What shows up in the monthly ad report?

The report opens with calls, leads and cost per lead for each campaign, and each one traces back to the keyword and ad that produced it. Mark the leads that turned into work and the next report can show cost per booked job.

Free action plan

Put a Renton ad budget on your own call history

Show us the account and the jobs you want more of. On a short video call, a co-founder will go through the search terms and what a call costs in your trade.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
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