Auburn PPC that buys calls, not clicks.

Work backward from one closed job. Decide what you will pay for a lead, and the budget follows from that number. An Auburn garage door company working with some of the most expensive clicks needs a landing page that converts before the budget grows; an Auburn landscaper with cheaper clicks has more room to test. The first month of tracked calls shows the real cost per lead, and we adjust from there.

A new campaign on a tracked account usually produces calls in its first week. After that the work is pruning: drop the search terms that spend and never call, and move that budget to the terms that put work on the calendar. The monthly report shows the cost per lead, so the change is visible in the numbers.

Plan on six months first. After that the agreement runs month to month, and 30 days' notice ends it. On the fee: $500 a month is the floor, plus ad spend. What you pay above the floor tracks the ad budget we manage, how many channels are live and whether landing pages are part of the build. You see the figure before the first campaign.

It depends on where your buyers look. Facebook and Instagram ads and Microsoft's search network are options. We test one channel at a time with its own tracking and add another when the calls justify it.

Your report shows calls, leads and cost per lead for each campaign, with the landing page that produced them. When you tell us which leads became booked jobs, the report can put a job next to the spend that produced it, so the next budget decision uses your numbers.