Service business marketing benchmarks from real clients.

No, use them as a reference point. Check what each case counted as a conversion and which services ran, then set your own targets from your costs and job values. A high conversion rate only pays when the leads fit your schedule.

Ask which calls count, how repeat callers are handled and whether wrong numbers are filtered out. Then compare a few recorded calls with what your office remembers. Agree on what a call means before it drives a budget decision.

Line up the dates first. Compare the same months, with the same campaigns running and the same actions counted. Then any change you see belongs to the work, not the calendar.

Only if your ad and job records show the campaign pays and your team has room for more work. Website traffic alone does not tell you that.

Clear definitions for every number, the date range and the account each number comes from. Ask for one example that traces a lead from the ad or search to your office. Your office supplies the last piece: which leads became paid work.

Ask the agency for the source report. A good agency shares it, or tells you plainly that it does not have that number. Never fill the gap with an average or a guess.