GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
SEO in Richardson, Texas
Richardson SEO that turns trade searches into phone calls.
Richardson businesses get a page per service, a page per nearby city, a complete Google Business Profile and monthly reporting on calls and leads.
- Service pages for each trade
- Area pages for nearby cities
- Call and lead reporting
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
SEO in Richardson, answered
How Richardson SEO earns a call
When we checked “plumber richardson”, the Map Pack came first, before any organic result, and the first three listings carried 41, 926 and 959 Google reviews. Lithium Marketing does local SEO for Richardson service businesses, so a trade search has a page of yours to land on.
The organic results below the pack were mostly directories: Yelp, MapQuest and Facebook. A company site with a page per service and a page per nearby city gives a Richardson caller something the directories cannot: the work, the service area and a way to book.
Trade searches in Richardson
Which searches deserve their own page
Trade searches naming Richardson run 880 a month for “plumber richardson”, 320 for “pest control richardson” and 260 for “roofing company richardson”. Each phrase is specific enough to earn its own page, and each page should answer the question behind the search: a burst pipe, a wasp nest under the eaves or a roof leak above a ceiling.
The SEO phrases in the table are small, and that fits: your customers search for the trade, not for an agency's service name. So the retainer puts most of its writing into service and city pages, and the profile catches the searches that never reach a website.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency richardson | 10 | not reported |
| seo company richardson | 10 | not reported |
| seo richardson | 10 | not reported |
| seo services richardson | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 41 to 959 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber richardson”, as Google showed it to a searcher located in Richardson. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The homes behind the searches
Housing age decides which pages come first
43.9% of Richardson's homes went up before 1980, and 20.6% arrived in 2010 or later. The older group needs repair and replacement pages; the newer group needs pages for upgrades and additions.
The city crosses Dallas and Collin counties, with the northern third in Collin County. A service-area page that names both counties and the cities on each side keeps coverage accurate when a caller lives across the line.
- residents (2025 estimate)
- 118,542
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.8%
- population change, 2020 to 2025
- housing units
- 47,960
- housing units
- of occupied homes owner-occupied
- 50.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 43.9%
- of homes built before 1980
- median home value
- $431,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade picture
Dallas County's contractor counts, trade by trade
Dallas County lists 727 plumbing, heating and air-conditioning contractors. Electrical contractors number 553 in Dallas County. A complete profile with the right categories and recent reviews matters as much as the page copy, because the Map Pack put three businesses above the organic results when we checked.
Roofing contractors number 243 in Dallas County. A roofer can aim one page at one service and one group of cities, which gives a small site a way to answer a longer search without writing for the whole county at once.
County Business Patterns
Trade and home service businesses in Dallas County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors727
- Residential remodelers588
- Electrical contractors553
- Landscaping services497
- New home builders428
- Roofing contractors243
- Painting contractors185
- Excavation and site preparation contractors121
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What the monthly SEO work looks like
Technical repairs come first, then the pages, then the links that support them.
1
Repair what blocks a crawl
Broken links, slow templates and pages Google cannot index get fixed first, because that is where early movement comes from.
2
Set the profile up field by field
Categories, hours, service areas and photos all get set, and finished customers get a plain way to leave a review.
3
Write for one trade at a time
Each service gets its own page with the questions a Richardson caller asks, and each nearby city gets a page for the trades you take there.
4
Even out the citations
The same name, phone and service list goes on Yelp, Facebook and MapQuest. The monthly report covers the pages published and the calls and leads that came in.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Glass industry proof and a separate client story
Dixie Glass: a new website with SEO and Google Ads
Dixie Glass serves the Mississippi Gulf Coast and has been in business since 1946. Lithium built its new website and ran SEO and Google Ads, and the card shows the combined result. Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning company, tells his own story beside it.
Glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Richardson
Where the next city page comes from
The pills below open an SEO page for each nearby city, with the search figures for that place. Read two or three before deciding where the next city page goes. The Texas page covers the rest of the state.
Published price
What SEO costs a Richardson service business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Richardson SEO questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
What moves the monthly SEO price?
The range above covers most Richardson service businesses. Where you land depends on how many services and nearby cities need pages, how much link work the market takes and the size of the jobs you want the phone to ring for. A one-truck plumber and a five-crew remodeler should not carry the same retainer.
When will the phone ring more often?
The first changes usually show inside 30 days as technical fixes land. Local and longer searches typically take 60 to 90 days, and revenue tends to build from month four. Calls and leads are reported from month one, so the trend is visible earlier.
How long is the first SEO term?
The first term runs six months. Once it ends, the retainer continues one month at a time, and either side can stop it with 30 days' notice. That is the standard agreement for local SEO.
What can SEO do about the Map Pack?
It can put the right inputs in place, not order the results. Those inputs are a profile with every field filled, a page per service, matching details on every listing and a standing request for reviews. Google decides the order, and the monthly report covers calls and leads.
Does the retainer include AI search work?
It does. Answer-first sections, schema and one consistent set of business details are part of every retainer, because that is what the AI tools read. A mention is not something anyone can promise, so calls and leads stay the scoreboard.
Free action plan
Ask for a Richardson search plan
Give us the site link, the trades you want to grow and the cities your crews reach. A co-founder will walk the current results with you on a short video call and point to the pages that should exist first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ