Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Marketing for Salem, Oregon businesses
A marketing agency that turns Salem searches into calls and booked jobs.
Salem service businesses get their website, search, ads and phones working as one plan, with each call traced to the channel that produced it.
- Every call traced to a channel
- Service pages for each job you sell
- A phone line answered 24/7
Google searches each month
What Salem searches for, by service
310
searches a month
- Web design280
- SEO20
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the whole picture
How the four services work together for a Salem business
Lithium Marketing handles four jobs for Salem service businesses under one plan: the website customers land on, the SEO that brings them there, the Google Ads that buy extra calls and the AI receptionist that answers every one. Salem is Oregon’s capital and the second-most populous city in the state after Portland, a market big enough that your pages, ads and Google Business Profile should be built around Salem itself.
The four services matter more together here because some Salem clicks are expensive. An average click on “roofing company salem or” runs $164.85, and “plumber salem or” costs $37.60 on about 1,900 searches a month. When a single click can cost that much, the website has to turn the visit into a call, the AI receptionist has to answer it, and SEO has to earn more of those customers through the Map Pack and organic results with no charge per click.
Four services, one plan
What each Lithium service does for a Salem business
Hire Lithium for one service or all four. Each card opens the Salem page for that service, with its own search figures, plan and price.
SEO in SalemPages for every service and part of town you work, from West Salem to the Salem Hills, so searches for your trade lead to your number.Learn more Web design in SalemPhotos of finished jobs on Salem houses from every era, on a WordPress site and domain registered in your name, with a call button on each screen.Learn more PPC in SalemGoogle Ads built around what your trade’s Salem clicks cost, with each call tracked to the keyword that paid for it.Learn more AI receptionist in SalemA receptionist that picks up at midnight as well as at noon, books the job or rings your on-call tech, and custom AI automation for the follow-up texts and paperwork.Learn more
What Salem customers search for
Where Salem’s search demand sits, trade by trade
After plumbing, the busiest trade search naming Salem in the table is “pest control salem or”, at about 880 a month, and HVAC repair and roofing company searches run about 170 each. A trade with that kind of steady volume earns its own service pages and a Google Business Profile built around it. Where a trade draws a few dozen searches a month, as electricians and landscapers do here, reviews, referrals and a site that turns the few visitors into calls carry more of the load.
When we checked “plumber salem or”, Google put its Local Services listings at the very top, the Map Pack below them and no regular search ads anywhere on the page. That was one check, but it shows why a Salem plan can’t rest on Google Ads alone: the Map Pack, where your Google Business Profile and its reviews compete, sat near the top of the page, and a place there costs nothing per click.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing salem or | 10 | not reported |
| digital marketing agency salem or | under 10 | not reported |
| marketing agency salem or | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company salem or | 170 | $164.85 |
| hvac repair salem or | 170 | $117.52 |
| garage door repair salem or | 30 | $115.56 |
| plumber salem or | 1,900 | $37.60 |
| pest control salem or | 880 | $21.99 |
| landscaping salem or | 30 | $17.09 |
| electrician salem or | 50 | $16.99 |
| water damage restoration salem or | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 161 to 574 Google reviews each
- Directories in the top 10
- Angi, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber salem or”, as Google showed it to a searcher located in Salem. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Salem on both banks
A city that sits in two counties
The Willamette River runs north through Salem and forms the boundary between Marion and Polk counties, and West Salem is in Polk County. If you work both sides of the river, list West Salem in your Google Business Profile service area, include it in your ad targeting and give it a page on your website, so customers across the bridges can see you serve them.
The Salem metropolitan area, which covers Marion and Polk counties, has 445,814 people. If your jobs also take you to Keizer, Woodburn or Albany, those towns belong in the same plan, and call tracking shared across all four services shows which of them send you work worth more spend.
- residents (2025 estimate)
- 181,779
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.6%
- population change, 2020 to 2025
- housing units
- 71,124
- housing units
- of occupied homes owner-occupied
- 55.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 49.7%
- of homes built before 1980
- median home value
- $416,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Marion County
Project trades top the Marion County count
The three biggest groups in the Marion County chart are project trades: 329 new home builders, 220 landscaping companies and 171 residential remodelers. A customer comparing that many names needs a reason to pick yours, so for these trades the website carries finished projects, the Google profile carries recent reviews, and each kind of job gets a page that SEO and Google Ads can point to.
Electricians and roofers are fewer, with 89 electrical contractors and 82 roofing contractors in the county. If your calls are often urgent, as they can be for an electrician or roofer, the plan leans on being easy to reach: current hours on the Google profile, the phone number at the top of every screen and a receptionist that picks up every call.
County Business Patterns
Trade and home service businesses in Marion County
Establishments by industry, 2023
- New home builders329
- Landscaping services220
- Residential remodelers171
- Painting contractors159
- Plumbing, heating and air-conditioning contractors92
- Electrical contractors89
- Roofing contractors82
- Excavation and site preparation contractors77
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Where we start
The order a Salem plan runs in
Tracking goes in first, so every later dollar can be judged by the calls it brings.
1
Put a number on every channel
Before any budget moves, each phone number and form gets a tracking source, so the first report already splits your Salem calls by where they came from.
2
Stop losing the calls you already get
If calls ring out after hours today, the AI receptionist goes in early and answers every one, day or night.
3
Rebuild what customers land on
The website comes next: pages that load slowly on a phone or hide the number get rebuilt before more Salem traffic is pointed at them.
4
Grow search and ads trade by trade
With calls counted and answered, SEO adds a page for each trade search with steady Salem volume, and Google Ads covers the jobs you want booked this month.
Results
A garden center that ran its website, SEO and Google Ads with Lithium
Lithium Marketing has no Salem case study to show, so the card comes from Drake’s 7 Dees, a garden center whose new website, SEO and Google Ads were all Lithium’s work. The quote next to it comes from a different trade altogether: Atiyeh Bros, a carpet and rug company, in Kevin Atiyeh’s words.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetBeyond Salem
Nearby cities with their own marketing pages
If your crews cross the Salem city line, the links below open marketing pages for the cities around it, each written from that city’s own search and housing numbers, and the Oregon link covers the rest of the state.
Pricing
What Salem businesses pay for each service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Salem marketing questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
Can Lithium work with a Salem business from Portland?
Yes, the same way Lithium works with every client: by video. The team is spread across Portland, Bend and Seattle. Your strategy calls are led by a co-founder, and day-to-day questions go to Allison McKenney, Lithium’s account manager.
Where should a Salem business spend its first marketing dollar?
On whatever sits closest to the calls you are losing. On the first call, a co-founder checks three things: whether your calls get answered, whether your site turns visitors into callers, and whether Salem customers can find you at all. The weakest of the three goes first, and the plan builds from there.
How long is the commitment for a Salem marketing plan?
Most Lithium services start with a six-month term and then go month to month, so you can leave on 30 days’ notice after that. The AI receptionist has no contract at all, and a website is a one-time project, with optional hosting and maintenance at $99 a month afterward.
Will I see which of the four services produced each call?
Yes, in one monthly report. Calls from Google Ads, your Google Business Profile and your website each carry their own tracking, so the numbers show which channel produced which calls and leads, and next month’s budget follows them. Tag the leads that turned into jobs and the report follows them through to booked work.
Do you work with trades besides plumbing and roofing?
Yes. Lithium’s clients include HVAC companies, electricians, landscapers, painters, restoration and pest control firms, plus manufacturers, insurance agencies and real estate businesses. The plan changes with the trade, since a Salem roofer and a Salem landscaper see very different click prices and search counts.
Free action plan
Ask for a free Salem plan that puts the four services in order
Send a link to your site and name the jobs you want more of. A co-founder reviews your tracking, listings and ads with you on a short video call and lays out which of the four services to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ