Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
San Mateo PPC Advertising Agency
A PPC advertising agency for San Mateo that measures real requests.
Understand which San Mateo paid-search events represent actual inquiries, with conversion review before another budget increase.
- Inspect conversion actions
- Trace sample inquiry events
- Separate visits from requests
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the account counts
San Mateo PPC starts with a valid inquiry measure
PPC reporting should distinguish a San Mateo service inquiry from a visitor merely opening a form. Lithium Marketing inspects the conversion actions before using a reported total to recommend more spend. A plumbing company needs to know that its lead report counts the intended customer action.
“plumber san mateo” averages $35.99 per click. That research cost makes the measurement question worth settling before the budget grows. A low reported lead cost is not meaningful if the event is only a page visit.
Check the recorded action
Match the San Mateo account event to the customer step
“plumber san mateo” records 720 monthly searches. The campaign still needs a specific offer and a verified route to contact the business; broad demand cannot validate the event being counted.
The Map Pack was first in the observed plumbing search. The result is a snapshot of discovery, while conversion verification happens on your site and in the reporting setup. We inspect sample actions and confirm which ones represent an inquiry reaching your team.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency san mateo | under 10 | not reported |
| ppc agency san mateo | under 10 | not reported |
| ppc management san mateo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair san mateo | 90 | $70.13 |
| hvac repair san mateo | 70 | $49.05 |
| plumber san mateo | 720 | $35.99 |
| pest control san mateo | 170 | $26.77 |
| roofing company san mateo | 110 | $22.56 |
| water damage restoration san mateo | 20 | $13.11 |
| electrician san mateo | 170 | $5.51 |
| landscaping san mateo | 110 | $3.13 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 32 to 1,600 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber san mateo”, as Google showed it to a searcher located in San Mateo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Location in the measurement
Keep a San Mateo request distinct from wider reach
San Mateo borders Burlingame to the north and Belmont to the south. If your company serves those areas, keep the accepted coverage clear on the destination. A campaign can attract a visitor whose address still needs confirmation.
We use staff feedback to understand the requests after measurement is correct. A valid contact can remain unsuitable for your offer, so the account report and the service-fit discussion have different jobs.
- residents (2025 estimate)
- 103,337
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.2%
- population change, 2020 to 2025
- housing units
- 42,641
- housing units
- of occupied homes owner-occupied
- 49.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 70.4%
- of homes built before 1980
- median home value
- $1,618,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Choose the useful event
A trade category cannot approve a conversion
San Mateo County records 233 plumbing, heating and air-conditioning establishments. For a company in that category, the conversion definition must match its own request path. It cannot be copied from a different trade’s website and assumed to be useful.
We agree on the actions the business intends to measure and inspect whether they fire at the correct point. Reports then show calls, leads and cost per lead, with customer-fit feedback used for the spending decision.
County Business Patterns
Trade and home service businesses in San Mateo County
Establishments by industry, 2023
- Residential remodelers520
- Landscaping services286
- Plumbing, heating and air-conditioning contractors233
- New home builders214
- Electrical contractors206
- Painting contractors146
- Roofing contractors69
- Excavation and site preparation contractors42
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Verify before scaling
Check that the San Mateo lead event records a request
A reported conversion needs a clear meaning before it can guide the budget.
1
Define the intended contact
You identify the call or submission that should count as an inquiry for the campaign.
2
Inspect the tracking action
We review the tags and conversion settings to see when the event is recorded.
3
Try representative inquiry routes
We check the action from visitor entry to the intended receiving route and distinguish it from a mere form view.
4
Use the corrected measure
Daily checks through the first 30 days, then weekly, support reporting and the next decision on spend.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Published results
A garden-center program with Google Ads, website design and SEO
Drake’s 7 Dees is the garden-center business in this case, with Google Ads, website design and SEO supplied by Lithium. The separate testimonial is Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning company.
Garden center“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacOther paid-search locations
Research the campaign market you want to enter
Choose a PPC page for Hayward, Daly City, Oakland, Sunnyvale, Fremont or Berkeley when comparing those city markets. The Bay Area metro page and California overview give the regional context for that decision.
Published price
San Mateo ad spend and management scope
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before trusting a San Mateo PPC lead total
Still curious?
Call (503) 766-5964 or email [email protected].
Should opening our form count as the main lead conversion?
No, opening the form does not establish that a visitor sent an inquiry. We define the intended contact action and check that the tracking records it.
Can a lower reported lead cost reflect a tracking problem?
Yes, an incorrect event can change the reported count and cost. We inspect what is being recorded before using that figure to recommend more spend.
Does valid tracking prove every inquiry is suitable?
No, it proves the agreed action was measured. Staff feedback still explains whether the request fits the service you offer.
Will you inspect an existing conversion setup?
Yes, conversion review is part of the account work. We retain useful measurement and correct settings that do not match the intended inquiry.
Are profitable jobs guaranteed after tracking is corrected?
No, accurate measurement does not guarantee profitability. It gives you a better basis for reviewing the offer, inquiries and budget.
Free action plan
Check what your San Mateo PPC account calls a lead
Bring the account’s conversion list and an example of a customer request. During a short video call with a co-founder, we will define the intended measure and the tracking review needed.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ