FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
SEO in State College, Pennsylvania
State College SEO built around the local pack and the pages behind it.
When we checked “plumber state college”, the local pack came first, so State College SEO builds the profile and pages behind the map result.
- A profile built for local search
- Service and township pages
- Monthly calls and leads report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the local result asks of your site
Why State College SEO begins with the local result
Lithium Marketing works on the Google Business Profile, the service pages that support it and the area pages around the borough, because the local pack is built from profiles and the reviews behind them. For a trade that lives on phone calls, the profile and the pages behind it carry more weight than a single services page.
The borough is bordered by Ferguson and College Township, so a page that treats State College as one service area leaves out addresses you already serve. Centre County has 35 plumbing, heating and air-conditioning contractors, so the profile and the reviews have to separate one plumber from the next. 26.1% of State College’s occupied homes are owner-occupied, so the pages have to speak to renters and owners alike.
The result we saw for a trade search
What the local results say about your next page
For “plumber state college”, the three listings in the local pack carried 177, 660 and 94 Google reviews, and Facebook, Thumbtack and Yelp sat in the top 10 below them. The spread shows that a review count is one input, not the whole decision, so we help you ask finished customers for reviews and reply to the ones that arrive.
No paid ads showed on that page when we checked, so the local listings and the organic links did the work. The plan that follows is profile work, review requests and a service page for each kind of work you sell, with paid search added only when the numbers support it.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency state college | under 10 | not reported |
| seo company state college | under 10 | not reported |
| seo services state college | under 10 | not reported |
| seo state college | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 94 to 660 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber state college”, as Google showed it to a searcher located in State College. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing behind the searches
Older homes, renters and the pages they need
State College’s median home was built in 1971, and 66.8% of the city’s homes went up before 1980. That is why the page plan can put repair, replacement and remodel work on separate pages, each with the details a homeowner or a property manager needs before calling.
The city’s owner share sits far below the county’s, where 61.8% of occupied homes in Centre County are owner-occupied. A renter who calls about a leaking water heater may not be the person who approves the repair, so the page and the form should ask who owns the property without making the caller feel tested.
- residents (2025 estimate)
- 40,844
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.1%
- population change, 2020 to 2025
- housing units
- 13,261
- housing units
- of occupied homes owner-occupied
- 26.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 66.8%
- of homes built before 1980
- median home value
- $437,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Centre County’s trade mix
Where the county’s contractors compete online
Residential remodelers are the largest trade group in Centre County, with 78. That size makes project pages and finished-work photos the difference between one remodeler and the next, because a buyer comparing three tabs needs a reason to pick yours.
Roofing has 5 contractors in Centre County. A roofer with one page for everything gives Google less to match, so the page should say plainly what the business does and where it works.
County Business Patterns
Trade and home service businesses in Centre County
Establishments by industry, 2023
- Residential remodelers78
- Landscaping services56
- Plumbing, heating and air-conditioning contractors35
- New home builders24
- Excavation and site preparation contractors19
- Painting contractors18
- Electrical contractors15
- Carpet and upholstery cleaners7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the retainer runs
A State College SEO plan in four moves
The profile and the pages come first, then the reviews, then the report that tells you which calls followed.
1
Audit the profile and the site
We compare the Google Business Profile, the service pages and the listings with the searches that name State College.
2
Write the pages customers read
Service pages for the work you sell, plus area pages for Ferguson, College Township and the townships you cover.
3
Ask for reviews and answer them
A simple request to finished customers, and replies that show a real person is behind the business.
4
Report calls and leads
A monthly report in calls and leads, reviewed with you against the work you want more of.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof from a fence company
F&W Fence Co.: a new site, SEO and Google Ads
F&W Fence Co. hired Lithium to build a website and run its SEO and Google Ads. Matt Johnson, from his time running On-Target Landscape, gives the quote below.
Fence“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeBeyond the borough line
SEO for the townships and Pennsylvania cities you serve
The nearby city pages and the Pennsylvania page show how those markets compare. Read them before you promise work in a city you cannot staff, then build area pages only for the places you can cover.
Published price
The monthly range for State College SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
State College SEO questions, answered plainly
Still curious?
Call (503) 766-5964 or email [email protected].
How does Google decide who appears in the local pack?
Google weighs the profile, the distance between the searcher and the business, and the reviews and pages behind it. No agency can place a business in that pack. We complete the profile, help you ask for reviews and build the service pages that give Google more to work with.
What does State College SEO cost each month?
The range above covers most State College trades. The page count is the biggest lever, so a company adding pages for four services and the townships around the borough pays more than a plumber with three services and a clean site. Profile work, review requests and the amount of content the market demands move the rest.
When do the technical changes show up?
Revenue usually starts to compound after the third month. Before that, the first month goes to technical fixes that usually land inside it, and local and long-tail rankings typically build over the next two months. None of it is a promise; the report tracks calls and leads from the start so you can see whether the work is landing.
Can you work on a site another agency built?
Yes, if the site is sound enough to improve. We start with a technical review, keep the pages that already earn traffic and rebuild the ones that do not explain the service. If the platform blocks the work, we say so before you spend on a retainer.
Is AI search part of the retainer?
AI search work sits inside the monthly retainer. The pages get plain answer blocks, schema and one set of business facts, so a tool such as ChatGPT or Google’s AI Overviews reads the same facts a customer sees. An AI mention is never guaranteed, and the monthly report stays on calls and leads.
Free action plan
Get a free plan for the State College searches you want
Bring the site address and the services you want to sell more of. On a short video call, a co-founder will read the profile and the top pages with you, then name the first fixes and what each one is for.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ