PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in State College, Pennsylvania
State College PPC that reports calls and leads, with the management fee separate.
Your State College Google Ads account runs in your name, with every call tracked to the search that brought it.
- Call tracking before the first click
- The fee and ad spend kept apart
- Daily tuning for the first month
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the ad account has to prove
State College PPC that starts from your own numbers
An ad account with no cost per lead is a monthly bill with no lesson in it. Lithium Marketing runs Google Ads for State College trades with the management fee kept apart from ad spend and a report you can read in calls, leads and cost per lead.
Centre County has 3,344 establishments, and the businesses that advertise against yours are not all in the borough. State College covers 4.578 square miles and is surrounded by large tracts of farmland, so a radius drawn around a shop can spend money on fields; we target the places you serve.
Where the clicks come from
The searches worth buying in State College
When we checked “plumber state college”, the page opened with the local pack and no paid listing appeared above it. Ad slots change by hour, searcher and budget, so one quiet morning is not a trend.
We build the campaign around the services your team can price and staff, then let your own click and lead numbers set the next month’s budget. The first month is for learning what a lead costs, not for spending the year’s budget in a week.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency state college | under 10 | not reported |
| ppc agency state college | under 10 | not reported |
| ppc management state college | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 94 to 660 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber state college”, as Google showed it to a searcher located in State College. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The map behind the budget
Dense borough, open county: how to set the radius
State College holds 8,922 people per square mile, so a short radius around the shop reaches a lot of households. Centre County has 157,393 people, and the townships around the borough are part of your market whether or not they share the mailing address.
The campaign should name the places you serve. The borough is bordered by Ferguson and College Township, and a radius cannot tell a farm from a subdivision. A second target for a nearby town keeps the budget honest when the first one fills.
- residents (2025 estimate)
- 40,844
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.1%
- population change, 2020 to 2025
- housing units
- 13,261
- housing units
- of occupied homes owner-occupied
- 26.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 66.8%
- of homes built before 1980
- median home value
- $437,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades carry the county
Trade counts that shape a State College campaign
Landscaping has 56 services in Centre County, and 35 plumbing, heating and air-conditioning contractors work the same market. A plumbing call is often urgent and a landscaping job is planned, so the two campaigns should not share one set of ads.
Roofing has 5 contractors in Centre County and pest control has 4. For a trade with a short service list, the budget can go to the searches that match the work, not every phrase a platform suggests.
County Business Patterns
Trade and home service businesses in Centre County
Establishments by industry, 2023
- Residential remodelers78
- Landscaping services56
- Plumbing, heating and air-conditioning contractors35
- New home builders24
- Excavation and site preparation contractors19
- Painting contractors18
- Electrical contractors15
- Carpet and upholstery cleaners7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
How a State College Google Ads account gets built
Tracking and the landing page go in before the budget does, then the account gets tuned daily through the first month.
1
Agree the fee and the spend
The management fee and ad spend are approved as two separate numbers before any campaign goes live.
2
Build a page for the job
A landing page for the service you want to sell, with the call link, the form and the proof a buyer needs.
3
Put the report in plain numbers
The report shows calls, leads and cost per lead, so the work is judged on the leads your team receives.
4
Tune daily, then weekly
We adjust bids and search terms daily through the first 30 days, then weekly against the budget and the work your crews can take.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a plumbing company
Sarkinen Plumbing: a website, SEO and Google Ads
Sarkinen Plumbing, a Portland-area plumber, keeps its website, SEO and Google Ads with Lithium. Drake Snodgrass, who runs Drake’s 7 Dees, is quoted below on his own marketing.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesWhere the budget can reach
Google Ads for the Pennsylvania cities around you
A State College campaign can add Harrisburg, York, Lancaster, Reading, Wilkes-Barre or Pittsburgh as separate targets, each with its own PPC page. Keep the budget on the places where you can answer the phone and finish the job, then add another city when the first one is producing leads.
Published price
The management fee and the ad spend, kept apart
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
State College PPC questions before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
What does PPC cost beyond the ad spend?
Management starts at $500 a month, plus ad spend. The fee reflects the ad spend, how many channels we run and the landing pages the campaign needs, and you approve both numbers before the first campaign goes live.
How quickly do calls start?
Initial results usually come in the first week a campaign runs with tracking in place. The first 30 days get daily attention, then the account moves to a weekly tune as the data settles. A quiet first week is not a verdict on the offer.
Who owns the Google Ads account?
You do. The account is opened in your name and stays yours if you stop working with Lithium. The campaign history and conversion data stay with the business, so a new team starts from the record, not a blank account.
Do you run ads on Meta or Microsoft too?
Google is the first channel we test for a trade business. Microsoft and Meta earn a place when your buyers already use them or when Google clicks get expensive. We add a second channel when the first one is producing leads at a cost the jobs can carry.
What should the landing page say?
The service, the places you serve, the proof a buyer wants and one clear way to call or ask for a quote. We keep the form short and put the phone link where a thumb can reach it. The page is built for the ad, with the company story kept to a line or two.
Free action plan
Get a budget plan for the clicks you buy
The account, the services you want to advertise and the months when work is tight are enough to start. A co-founder will walk you through the spend, the fee and the first landing page on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ