RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Digital marketing in State College, Pennsylvania
State College marketing for trades that put the phone first.
State College trades get published prices, a co-founder on the first call and a plan that starts where a customer drops out.
- A plan before any work starts
- Monthly calls and leads review
- A scope and price for each step
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the four services meet
How the four services fit a State College business
Lithium Marketing runs the website, search, ads and phone answering for State College service businesses as one plan, so a customer who finds the business can call it and get on the schedule. A trade business here rarely has one marketing problem, and with 157,393 people in Centre County, a business that only the block knows leaves the rest of the county to someone else.
A business that looks like every other one gives a customer no reason to pick it. Centre County has 3,344 establishments in all, including 78 residential remodelers, the county’s largest trade group, so the pages have to show the work and the profile has to list the services. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
The four services
Four ways a State College business gets found and called
Pick the one that closes the biggest gap first; the others can wait until it is working.
Search work for State CollegeProfile, service and township pages that give a customer a reason to find the business before the call.Learn more A website that carries the workA WordPress site you own, with project photos and a quote form built for a phone in a driveway.Learn more Paid search for the jobs you wantGoogle Ads in your own account, with the fee and the ad spend kept apart and a report in calls and leads.Learn more A receptionist that keeps answeringAnswers 24/7 with your approved answers, asks who owns the property and transfers urgent calls to a person.Learn more
What the searches show
Four services, one question: where does the customer start?
The page we checked for “plumber state college” had no paid ads at the top and three directories, Facebook, Thumbtack and Yelp, in the top 10. For a State College business, that means the profile and the listings are doing as much work as the website, which is why the plan starts with the parts a customer sees first.
The four services answer different parts of the same search: the profile and pages help a customer find you, the site helps them choose, ads buy the clicks you want now and the receptionist answers the call when it comes.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency state college | under 10 | not reported |
| digital marketing state college | under 10 | not reported |
| marketing agency state college | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 94 to 660 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber state college”, as Google showed it to a searcher located in State College. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market in figures
A small city with a county-sized customer base
State College has 40,844 residents in 4.578 square miles. That is a compact city, so a neighborhood page can cover ground that would take a township page elsewhere.
66.8% of the city’s homes were built before 1980, so the plan puts repair, replacement and remodel pages ahead of a general services list. The city’s owner share is low next to the county’s, where 61.8% of occupied homes in Centre County are owner-occupied, so a rental page and an owner page belong in the same plan.
- residents (2025 estimate)
- 40,844
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.1%
- population change, 2020 to 2025
- housing units
- 13,261
- housing units
- of occupied homes owner-occupied
- 26.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 66.8%
- of homes built before 1980
- median home value
- $437,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county’s trades
Where a State College marketing plan starts
Landscaping is the second-largest trade group in Centre County, with 56 services, behind residential remodelers. A landscaper and a remodeler both sell work that starts with a quote, so the pages have to answer questions before the first call.
A driveway cut or a panel upgrade is searched by the job, so those pages should lead with the work, not the company history. Centre County has 19 excavation and site preparation contractors and 15 electrical contractors.
County Business Patterns
Trade and home service businesses in Centre County
Establishments by industry, 2023
- Residential remodelers78
- Landscaping services56
- Plumbing, heating and air-conditioning contractors35
- New home builders24
- Excavation and site preparation contractors19
- Painting contractors18
- Electrical contractors15
- Carpet and upholstery cleaners7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a State College plan gets built
We start with the gap that costs the most work, then add the service that closes it.
1
Find the gap
We review the site, the Google Business Profile, the ads and the phone to see where the next call is lost.
2
Fix the first thing
A slow site, a thin profile or an unanswered phone gets fixed before another channel is added.
3
Add the next service
SEO, Google Ads or the AI receptionist joins when the first fix is holding and the budget supports it.
4
Review the calls
A monthly review in calls and leads shows what changed and what to do next.
Proof from a restoration company
Robinson Restoration: a new website and SEO
Robinson Restoration, a restoration company, hired Lithium for a new website and SEO. The quote below is Drake Snodgrass’s, from Drake’s 7 Dees.
Restoration“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesThe state around the city
Where the plan can travel in Pennsylvania
The cities below each have their own marketing page: Harrisburg, York, Lancaster, Reading, Wilkes-Barre and Pittsburgh. Use them to compare the work a nearby market needs before you add a city to your service area.
Pricing
What each service costs, and what gets scoped
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
State College marketing questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
Which service should we buy first?
Look at where a customer drops out. A site that fails on a phone needs the website first; a phone that rings out needs the receptionist; a business that is hard to find needs SEO or ads. A co-founder reviews all three with you before you commit.
Can we start with one service and add the rest later?
You can. One service is enough to start, and the others can wait until the first one is producing calls. Each has its own price and scope, so you can add a channel without renegotiating the work you already bought.
How do the published prices work?
The prices above are the starting point, and scope sets where you land. A one-service trade pays less than a company adding pages for several services, the Google Ads fee rises with ad spend, and a site with more pages costs more than a typical build. Custom automation is quoted on its own.
What do you need from us to start?
A service list, the townships you cover, any photos of finished work and a look at how your phone is answered today. We review the site, the profile and the ads with you, then agree the first piece of work and its price before anything starts.
What does the first call with a co-founder cover?
The site, the profile, any ads and how the phone is answered today. You leave with an order of work and the price for the first piece, and nothing is billed until you approve the scope.
Free action plan
Bring us the gap you already know about
Tell us where customers fall away, whether that is the phone, the site or the profile, and send the page they land on. A co-founder will sort the first fix with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ