SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Toms River, New Jersey
Toms River service businesses get a Google Ads account in their own name, call tracking from day one and a monthly cost-per-lead report.

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Where the budget goes first
Lithium Marketing runs Google Ads for Toms River service businesses, and the account is opened under your business name while Lithium does the management, which starts at $500 a month, plus ad spend. A click on “garage door repair toms river” averages $41.54, so the budget has to be aimed at the jobs worth that price before anything else is added.
The spread between trades is wide: “roofing company toms river” averages $39.87 a click and “landscaping toms river” averages $12.10. A landscaper can test a small budget across several services; a roofer needs a tighter search list and a landing page that earns the click.
Click costs in Toms River
The county's trades do not share one price. “plumber toms river” averages $29.24 a click, “electrician toms river” $30.23 and “pest control toms river” $23.18. That spread decides the shape of the campaign: the expensive trades get fewer, sharper searches and a page built for one job.
No paid ads appeared on the results page we recorded for “plumber toms river”. Ad slots change with the hour, the searcher and the budget, which is why the profile matters as much as the campaign.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency toms river | under 10 | not reported |
| ppc agency toms river | under 10 | not reported |
| ppc management toms river | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair toms river | 140 | $41.54 |
| roofing company toms river | 30 | $39.87 |
| electrician toms river | 320 | $30.23 |
| hvac repair toms river | 10 | $29.73 |
| plumber toms river | 590 | $29.24 |
| pest control toms river | 390 | $23.18 |
| landscaping toms river | 390 | $12.10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber toms river”, as Google showed it to a searcher located in Toms River. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Toms River market
The median home value in the Toms River census-designated place is $403,600, which makes a roof or a heating system a large purchase for the owner who pays for it. A campaign that targets those owners can say what the job involves and what it costs to start; chasing every search in the trade spends the budget on the wrong people.
The township runs from the mainland to the barrier island, and Dover Beaches South adjoins the independent municipalities of Lavallette to the north and Seaside Heights to the south. Set bids by community and build the search list around the places your crews go.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Ocean County
Ocean County has 302 landscaping services and 187 new home builders. The two trades buy attention differently: a landscaper can test several searches across a season, and a builder needs a short list aimed at the kind of house they build.
“garage door repair toms river” draws about 140 searches a month. At that size, a campaign needs enough budget to learn from a handful of clicks before the page can be judged.
County Business Patterns
Trade and home service businesses in Ocean County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Tracking and the account name come first, then the pages and the searches.
The Google Ads account is created in your name, with your billing details, and Lithium works inside it.
GA4, call tracking and conversion tags go in first, so the report can show calls, leads and the cost of a lead.
One page that answers the questions a customer asks before they call, with the phone number in the first screen.
Bids and search terms get adjusted daily through the first 30 days, then weekly, as the account learns which clicks turn into calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
A septic company's ads and a carpet business's view
The Google Ads on the card ran for Byers Septic Service, alongside the new website and SEO Lithium produced for the company. Atiyeh Bros sells carpet and rugs; its owner, Kevin Atiyeh, gives the quote below.
Septic9Xorganic traffic
91 to 799 visits a month
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Toms River
A campaign can target these cities from the first day, and every PPC page below lists the click prices for that market. New York, NY sits across the state line and has a page of its own, and the directory covers the rest of New Jersey.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Start with enough to buy calls at a price your jobs can carry. The management fee runs from $500 a month, plus ad spend, and the click costs for your trade show what you pay before a call arrives.
The first calls usually arrive within the opening week, once tracking is live. From there the account is pruned: search terms that produce nothing get cut, and the money moves to the clicks that turn into conversations.
The Google Ads account is in your name and stays yours. The first term is six months. After that it is month to month, and you can end it with 30 days' notice. The management fee is set by the ad budget, the number of channels and the landing pages the campaign needs, and we confirm it in writing before launch.
You will see the calls and form fills each campaign produced, and what those leads cost. Mark the ones that turned into jobs, and next month's budget follows the campaigns that did.
Facebook and Instagram are worth testing when your customers already spend time there, and Microsoft Ads is another channel to test when Google clicks in your trade run high. Neither gets added because it exists; the tracking has to show a cost per lead the jobs can carry.
Free action plan
Tell us which job you want more of and what one of those jobs is worth. A co-founder will put the click prices for your trade beside that number on a short video call, and show where the first month of budget should land.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ