GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing for Troy, New York service businesses
Four Troy marketing services that share one report.
A Troy service business can put the website, local SEO, Google Ads and AI phone answering on one plan, at published prices.
- Repair and project service pages
- A monthly report on calls and leads
- Real Troy job photos on the site
Google searches each month
What Troy searches for, by service
30
searches a month
- Digital marketing20
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
What Troy marketing has to cover
The four services can be bought separately or together, and with Lithium Marketing they sit on one plan with one monthly report. Rensselaer Polytechnic Institute, Hudson Valley Community College and Russell Sage College all sit inside the city, so rental turnover belongs in the plan alongside owner-occupied work, and the pages have to speak to both.
82.7% of homes in Troy were built before 1980, and the city has 24,818 housing units. With a median home value of $206,500, the plan gives repair, replacement and upgrade work a page each, and the finished job is worth photographing and explaining before anyone picks up the phone.
The four services
What each service does for a Troy business
Pick the piece that is costing you calls, then add the next service once the reports justify it.
SEO for Troy tradesService pages, neighborhood pages and a Google Business Profile that agree on your name, phone and services, plus a monthly call count.Learn more A website you keepA WordPress site that shows finished jobs and makes the call or quote easy on a phone.Learn more Google Ads in your nameThe account stays with your business, and the management fee is kept apart from ad spend.Learn more An AI receptionist on every callAnswers 24/7, books appointments, texts the details to your team and transfers to a person.Learn more
Searches that name Troy
Where the Troy searches start
About 20 searches a month name Troy for marketing help. The trade searches are bigger: “plumber troy ny” and “pest control troy ny” draw 210 searches a month each.
So the plan starts with the service pages. A customer looking for a plumber, a landscaper or an electrician has to land on a page that says what you do, where you work and how to reach you, whether the page is found in search or reached from an ad.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency troy ny | 10 | not reported |
| marketing agency troy ny | 10 | not reported |
| digital marketing troy ny | 0 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair troy ny | 20 | $43.24 |
| pest control troy ny | 210 | $33.90 |
| plumber troy ny | 210 | $30.32 |
| electrician troy ny | 110 | $4.43 |
| landscaping troy ny | 50 | $3.07 |
| hvac repair troy ny | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 14 to 82 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber troy ny”, as Google showed it to a searcher located in Troy. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city behind the calls
Old homes, colleges and a rental share
Troy's median home was built in 1938, and only 5.0% of the city's housing went up in 2010 or later. So the site needs a page for repair work, a page for replacement work and a page for upgrades, not one general services page.
37.4% of Troy's occupied homes are owner-occupied, so the person who calls about a repair may not be the one who approves the bill. Ask who owns the property on the form, and keep a page for landlord turnover work if that is what your crews handle.
- residents (2025 estimate)
- 50,912
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.7%
- population change, 2020 to 2025
- housing units
- 24,818
- housing units
- of occupied homes owner-occupied
- 37.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 82.7%
- of homes built before 1980
- median home value
- $206,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Rensselaer County's trades
Where the county's trade counts sit
Rensselaer County has 86 residential remodelers, 64 landscaping companies and 42 plumbing, heating and air-conditioning contractors. The county also has 46 electrical contractors.
Those four trades sell different work, but each one needs a page that explains the job and a phone number a customer can tap. A landscaper and a remodeler are selling a project; a plumber and an electrician often sell a repair that cannot wait.
County Business Patterns
Trade and home service businesses in Rensselaer County
Establishments by industry, 2023
- Residential remodelers86
- Landscaping services64
- Electrical contractors46
- Plumbing, heating and air-conditioning contractors42
- Excavation and site preparation contractors35
- Painting contractors21
- New home builders18
- Pest control companies5
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services get sorted
The first job is to find where calls are lost, and the rest of the plan follows that answer.
1
Put the current offer on paper
List the jobs you want more of, the towns you cover and the work you would turn down.
2
Build the pages that carry it
One page for each service and each neighborhood, with real photos and a form that works on a phone.
3
Point search and ads at those pages
SEO builds the profile and the pages; Google Ads puts budget behind the searches you need now, while the pages build underneath.
4
Catch the calls that follow
The AI receptionist answers 24/7, books what it can and transfers the rest to your team.
A Gulf Coast glass company
Dixie Glass bought a website, SEO and Google Ads from Lithium
The case on the card is Dixie Glass, a glass company that serves the Mississippi Gulf Coast. Lithium designed and built the website and ran SEO and Google Ads, so the results reflect the whole engagement. The quote beside it is from Kevin Atiyeh of Atiyeh Bros, which sells carpet and rugs.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetThe capital region
The cities around Troy have their own pages
Albany sits across the Hudson, and the pages below cover Schenectady and Poughkeepsie in New York, Bennington and Rutland in Vermont, and Springfield in Massachusetts. The New York page lists every other city Lithium covers, so a business that works beyond Troy can pick the ones that match its map.
Pricing
What the plan costs before it starts
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Troy owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
How do we decide which of the four services comes first?
Look at the last ten calls your business took. If most arrived while nobody could answer, start with the receptionist. If callers found you but the website made it hard to call or ask for a quote, start with the site. If the site is fine but the phone is quiet, start with search or ads. A co-founder reviews those calls with you on the first video call and names the order.
Can we buy one service and add the others later?
You can. Many businesses start with a website or Google Ads and add search or phone answering once the first piece is working. Each service has its own price, so the plan grows when you decide it should, not before.
How does a Portland team work with a Troy business?
By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder leads the strategy calls, and Allison McKenney handles the day-to-day questions.
What makes the monthly total go up?
It comes down to scope. How many services run each month and how much work each needs set the total: the SEO range depends on the number of pages and towns you cover, the Google Ads fee rises with ad spend and the channels, and a bigger site has more pages to write. Custom AI automation is scoped after a free discovery call.
What do you need from us before work starts?
Your service list, the towns you cover, access to your domain and Google Business Profile, and a few photos of finished jobs. We write the copy and build the pages, and you review them before anything goes live. If a site already exists, we start with what it gets right.
Free action plan
Send your site for a free Troy growth plan
The first video call is with a co-founder, and it starts with your website, your service list and the towns you cover. Bring those three, and you leave with the service to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ