FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing in Roanoke, Virginia
A marketing agency for Roanoke service businesses that brings in more calls.
A Roanoke service business gets one plan for the website, search, ads and phone line, with published prices and a co-founder on the first call.
- Four services under one plan
- Calls and leads in one report
- A plan you approve before work
Google searches each month
What Roanoke searches for, by service
140
searches a month
- SEO60
- Web design50
- PPC management20
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the plan starts
What marketing does for a Roanoke service business
If a customer searches, compares a few names and then calls, the website, the map result, the ad and the phone all had a hand in that call. Marketing for a Roanoke service business works as one plan for that reason. Roanoke city holds 3,151 business establishments, and the home service firms among them are competing for the same searches. Lithium Marketing runs the website, local SEO, Google Ads and AI phone answering as one plan, so the searches a business shows up for end in a call someone can take.
The Roanoke metro holds 316,547 people, and Salem and Vinton sit outside the city line. A customer there searches from a different place, so a plan for the whole valley needs pages and targets for each one, not one line naming Roanoke alone.
What the plan includes
Four services, and the job each one does in Roanoke
No fixed order: choose the service that closes the widest gap, add another when the reports support it, and open any card for the details.
Roanoke SEOService and area pages for the searches that name Roanoke, a Google Business Profile with every service and photo, and listings that match.Learn more Roanoke web designA WordPress site you own, with project photos and a call button one tap from any phone screen.Learn more Roanoke Google AdsPaid search for the jobs a crew needs this month, with calls and leads reported against the keyword that paid for them.Learn more Roanoke AI receptionistA phone line that answers around the clock, books the job and passes urgent calls to a person, with AI consulting and custom automation quoted separately.Learn more
What Roanoke searches for
Where the searches are, and which service answers them
Searches naming Roanoke for digital marketing total 10 a month, which is small enough that an agency phrase by itself will not fill a calendar. The demand sits in the trades: “plumber roanoke” draws 1,000 searches a month, and the trade table shows what a click costs in each one.
That split decides the order of work. SEO and the Google Business Profile put a business in front of the free results, Google Ads buys the clicks when a job cannot wait for a page to rank, and the website and phone line decide whether either one turns into a call.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing roanoke | 10 | not reported |
| digital marketing agency roanoke | under 10 | not reported |
| marketing agency roanoke | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber roanoke | 1,000 | $22.19 |
| pest control roanoke | 480 | $18.47 |
| electrician roanoke | 390 | $15.09 |
| garage door repair roanoke | 480 | $14.48 |
| roofing company roanoke | 320 | $11.17 |
| hvac repair roanoke | 30 | $5.64 |
| landscaping roanoke | 720 | $4.57 |
| water damage restoration roanoke | 40 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 340 to 3,800 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber roanoke”, as Google showed it to a searcher located in Roanoke. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Roanoke, by the numbers
An independent city with a metro around it
Roanoke is an independent city in Virginia, separate from Roanoke County, Salem and Vinton. The city is divided into 49 separate neighborhoods. A business that serves the whole valley needs a page for each place it works in and a Google Business Profile service area that matches, because a search from Raleigh Court and a search from Salem are not the same search.
Homeownership shapes the offer too: 52.4% of Roanoke’s occupied homes are owner-occupied, so the market includes owners, tenants and property managers. A page that speaks to all three, with a line on who signs off on a rental repair, saves the crew that conversation.
- residents (2025 estimate)
- 99,111
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.9%
- population change, 2020 to 2025
- housing units
- 49,106
- housing units
- of occupied homes owner-occupied
- 52.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 77.6%
- of homes built before 1980
- median home value
- $190,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Where the trade work is
Four trades, four different pages to build
Roanoke city lists 32 residential remodelers and 32 landscaping services, and both sell work a customer can see, so the page should carry finished photographs and a clear scope. A remodeler who shows a finished kitchen and a landscaper who shows a planted yard are doing the same job: proving the work before the estimate.
The repair trades need a different first screen. Roanoke city has 30 plumbing, heating and air-conditioning contractors and 15 electrical contractors, and a burst pipe or a dead panel needs the phone number, the service area and the hours at the top. Save the project gallery for the trades that sell projects.
County Business Patterns
Trade and home service businesses in Roanoke city
Establishments by industry, 2023
- Residential remodelers32
- Landscaping services32
- Plumbing, heating and air-conditioning contractors30
- Electrical contractors15
- New home builders13
- Painting contractors12
- Roofing contractors8
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the work is sequenced
How the four services fit together in Roanoke
The plan follows the customer: find the business, land on a page that answers, then answer the phone.
1
Track calls before anything changes
Tracking goes on the site, the Google Business Profile and any live ads, so the first report shows which searches produced a phone call.
2
Build the page the search needs
Each service gets a page that names the work, the neighborhoods it covers and the next step, because a customer comparing three names needs a reason to call yours.
3
Pick the channel per trade
SEO carries the trades with steady search volume, while Google Ads covers the work a crew needs booked sooner and searches that cannot wait for a page to rank.
4
Put a receptionist on the line
AI answering covers the calls the other three services produce, books the job and passes urgent ones to your team, and custom automation handles the follow-up.
A fence company's three-part build
F&W Fence Co.: website, SEO and Google Ads
The job for F&W Fence Co., a fence contractor, had three parts: a new website, SEO and Google Ads. The card reflects all three. Kevin Atiyeh, whose carpet and rug company is Atiyeh Bros, gives the quote.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround the valley and beyond
Marketing pages for the cities around Roanoke
Roanoke County wraps around the city without belonging to it, and Salem and Vinton sit outside the city line. The links below lead to the larger markets in the region, each with its own figures, and the Virginia page covers the other cities in the state.
Pricing
Roanoke prices for the website, search, ads and phones
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Roanoke owners ask before choosing a plan
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Roanoke business fix first?
Track first, then let the numbers decide. Unanswered calls point to the receptionist, a low visit-to-call rate points to the site, and no visibility in search points to SEO or Google Ads. A co-founder reads that with you on the first call.
Must a Roanoke business buy the whole program?
Pick one service first. The website, SEO, Google Ads and the receptionist each stand alone, and you add a second only when the first shows a gap worth filling. Every service you buy lands in the same report, measured in calls and leads.
How does a remote agency run a Roanoke account?
Strategy sessions happen on video, and the files, the reporting and the account manager are the same ones any other client gets. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Day-to-day questions go to Allison McKenney, and a co-founder leads the strategy calls.
What changes the total when we combine services?
Nothing is sold as a bundle, so the total is whatever the chosen services cost on their own. Search work grows with the number of services and pages a market needs; the ads fee follows spend and the channels in use; a site grows with the page count. Ask for the numbers in writing before work starts.
What should we send before the first call?
Your website address, the services you want more of and the places you cover, including whether Salem, Vinton or the counties around Roanoke are in scope. A few recent job photos help. A co-founder uses all of it to show where the plan should start on a short video call.
Free action plan
Get a free marketing plan for your Roanoke business
Start with your web address, the services you want more calls for and the towns you cover. A co-founder looks at the pages, the Google profile and the phone line on a short video call, then names the first move.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ