SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Watertown, South Dakota
Watertown PPC that spends on the trades worth the click.
Watertown service businesses get Google Ads in an account they own and a monthly report on calls, leads and cost per lead.
- The account opens in your name
- Budgets set trade by trade
- Daily tuning in month one
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the money goes first
How a Watertown campaign picks its trades
Lithium Marketing builds and runs Google Ads for Watertown service businesses, and the account stays in the client’s name. Click prices here separate the trades: an average click on electrician watertown costs $20.29, plumber watertown costs $17.56 and pest control watertown costs $13.30.
Landscaping watertown costs $2.59 a click on 90 searches a month, and garage door repair watertown costs $10.37 on 30 searches. A cheap click is not automatically the better buy. What matters is whether the call that follows turns into work your crews can take.
Click costs in Watertown
What each trade pays for a click
The table lists the trades with a recorded click price, and the spread is wide. That spread is why the budget should be set trade by trade, not as one campaign line.
When we checked, the plumber watertown results led with the map listings and no paid ads appeared. That can change with the hour and the budget, so the campaign is built to sit beside the profile.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency watertown | under 10 | not reported |
| ppc agency watertown | under 10 | not reported |
| ppc management watertown | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| electrician watertown | 90 | $20.29 |
| plumber watertown | 140 | $17.56 |
| pest control watertown | 170 | $13.30 |
| garage door repair watertown | 30 | $10.37 |
| landscaping watertown | 90 | $2.59 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 10 to 33 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, MapQuest, Yellow Pages, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber watertown”, as Google showed it to a searcher located in Watertown. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Watertown market
A city line, a county and a budget
Watertown has 23,736 residents, and the Watertown micropolitan area has 29,562 people across Codington County. A campaign that targets only the city leaves the county out; one that targets the whole county pays for clicks from towns your crews do not reach.
Watertown covers 18.439 square miles. Build the campaign area town by town, and say on the landing page which towns you serve, so a customer outside the list does not call about a visit you cannot make.
- residents (2025 estimate)
- 23,736
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.8%
- population change, 2020 to 2025
- housing units
- 11,110
- housing units
- of occupied homes owner-occupied
- 65.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 51.5%
- of homes built before 1980
- median home value
- $229,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Codington County
Bidding by trade, not by one contractor label
Codington County lists 23 landscaping services and 10 electrical contractors. Those two trades carry very different click prices, so one campaign with one budget cannot serve both.
The landing page should match the trade and the town. A garage door repair ad should open a garage door repair page, with the service area and the phone number in view.
County Business Patterns
Trade and home service businesses in Codington County
Establishments by industry, 2023
- Landscaping services23
- Residential remodelers21
- Plumbing, heating and air-conditioning contractors16
- New home builders16
- Electrical contractors10
- Excavation and site preparation contractors7
- Painting contractors4
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first month of a Watertown campaign
Tracking and account ownership come first, then the campaigns and the daily tuning.
1
Set up your own account
The Google Ads account belongs to your business, and you keep it if the working relationship ends.
2
Set the tracking and the report
GA4 and call tracking go in before the first dollar, and the monthly report shows calls, leads and cost per lead.
3
Build a page for each advertised service
Every campaign gets a landing page that matches its trade, its towns and the next step you want the customer to take.
4
Tune daily, then weekly
Bids and search terms get daily attention for the first 30 days, then a weekly review tied to the work your crews can take.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A septic company’s website, SEO and Google Ads
Byers Septic Service’s card covers the website, SEO and Google Ads Lithium did for the company; the numbers come from that combined work. Marc Rickabaugh of Rickabaugh Construction is the voice in the quote.
Septic“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Watertown
Google Ads beyond the city line
Ad campaigns can target more than one city, and each nearby market has its own PPC page below. The two North Dakota cities sit outside the South Dakota directory.
Published price
What PPC management costs in Watertown
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you fund a Watertown campaign
Still curious?
Call (503) 766-5964 or email [email protected].
How much should we put into ad spend?
Enough to buy the calls your crews can take at the click prices in the table. You pay from $500 a month in management, plus ad spend. A low-cost trade can test on a smaller budget than an expensive one, and we set the starting number together once the report shows what a lead costs.
What happens in the first 30 days?
The account opens in your name, tracking goes in, the campaigns and landing pages go live, and we tune bids and search terms daily. Calls usually start in the first week. After day 30 the tuning moves to a weekly rhythm.
Who owns the Google Ads account?
You do. Lithium opens and runs the account in your business name, and you keep it if you stop working together. Your spend and your history stay with the account.
Do you advertise anywhere besides Google?
Google is the first channel here because the trade searches and click prices are recorded there. Microsoft Ads or Meta can come later, if your customers already spend time on those platforms and the Google clicks in your trade are pricing you out.
How do we judge whether the ads are working?
You tell us which leads turned into work, and the report sets that against spend and calls for each campaign. Compare the months, then put the next dollar where the work came from.
Free action plan
Get a Watertown ad budget built around your click prices.
Tell us the trades you advertise, the area you cover and the jobs you want more of. A co-founder will show you what clicks cost here and how the first month would run on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ