PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Morgantown, West Virginia
Morgantown marketing that starts with a free plan and a co-founder on the call.
Morgantown service businesses get a website, local search, ads and phones from one team, with four published prices and custom automation scoped after a free call.
- Website, SEO, ads and AI phone
- Built around the Morgantown metro
- Monthly report in plain English
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the gap that costs the most
What one Morgantown marketing team can cover
Lithium Marketing builds websites, runs local SEO, manages Google Ads and answers phones with AI for service businesses in Morgantown and the Morgantown metro, which holds 141,995 people. The work starts with whichever piece is losing the most jobs: a site with no way to call from a phone, a profile Google cannot match, missing service pages or a phone line that needs after-hours cover.
The city is host to about 30,000 students at West Virginia University, and a business here can sell to students, renters, landlords and long-time owners in the same week. The website, the profile and the phone answers should give each group a clear way to start.
The four services
Where each service fits a Morgantown business
Each service has its own job in the plan. Open a card to see how that work runs for a Morgantown business.
SEO in MorgantownService pages for the trades Morgantown searches for, a Google Business Profile that matches them and a monthly report on calls and leads.Learn more Web design in MorgantownA WordPress site you own, with galleries of Morgantown job photos and a quote form sized for a phone.Learn more PPC in MorgantownGoogle Ads in your own account, from $500 a month in management plus ad spend, aimed at the Morgantown trades you want.Learn more AI receptionist in MorgantownA managed receptionist at $179 a month, with no contract and no setup fee, for Morgantown calls; custom automation is scoped separately after a free call.Learn more
Search in Morgantown
What the trade searches say about the plan
Searches naming Morgantown split by trade. About 260 searches a month name “pest control morgantown” and about 70 name “roofing company morgantown”. A business that sells both has to answer both searches, because the customer searching a pest problem is not the customer searching a roof.
The plumber Map Pack sat above the organic results when we checked, and Facebook, Reddit and Yelp all appeared in the top 10 below it. That is why the plan pairs profile work with service pages and listings, so each supports the others.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency morgantown | under 10 | not reported |
| digital marketing morgantown | under 10 | not reported |
| marketing agency morgantown | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company morgantown | 70 | $30.07 |
| pest control morgantown | 260 | $16.48 |
| plumber morgantown | 590 | $14.89 |
| landscaping morgantown | 260 | $9.20 |
| hvac repair morgantown | 20 | $0.59 |
| water damage restoration morgantown | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 90 to 196 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber morgantown”, as Google showed it to a searcher located in Morgantown. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Morgantown market
Who lives here, and who signs the work order
Morgantown holds 30,293 residents, and of its occupied homes, 43.7% are owner-occupied. That leaves a large rental share, and the plan should give property managers and tenants a clear way to start a request.
Monongalia County holds 107,991 people, and 57.9% of its occupied homes are owner-occupied. A business that works inside the city and out in the county is selling into two housing markets, and the pages and the ads should make the service area clear.
- residents (2025 estimate)
- 30,293
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.8%
- population change, 2020 to 2025
- housing units
- 13,879
- housing units
- of occupied homes owner-occupied
- 43.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.8%
- of homes built before 1980
- median home value
- $259,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Monongalia County
Where Monongalia County's businesses cluster
Monongalia County has 2,481 establishments, including 28 landscaping companies and 21 electrical contractors. Landscaping sells outdoor projects and electrical sells repair and panel work, so the pages, the ads and the phone answers should treat them as different businesses.
Monongalia County has 7 painting contractors and 4 septic tank services, and the painting and septic work deserves service pages and profile categories, not a line on a general list.
County Business Patterns
Trade and home service businesses in Monongalia County
Establishments by industry, 2023
- Residential remodelers43
- New home builders42
- Plumbing, heating and air-conditioning contractors30
- Landscaping services28
- Excavation and site preparation contractors25
- Electrical contractors21
- Roofing contractors7
- Painting contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Where the work starts, and what follows
Tracking comes first, then the website, then search and ads, and the phones once the calls arrive.
1
Find the weak link
A co-founder goes through the site, the profile, the ads and the phone line and names the one to fix first.
2
Measure before spending more
Call and form tracking go in so the first month shows what the website, the profile and the ads already produce.
3
Build the pages and the campaigns
The service pages, the profile and the ads follow the trades you want, with a landing page behind each campaign.
4
Keep the phones covered
The AI receptionist takes the calls the other work produces, and custom automation handles follow-up and review requests.
Proof from a plumbing company
Sarkinen Plumbing: website, SEO and Google Ads
Nathan Boos of Hillsview Building gives the quote beside this card. The case is Sarkinen Plumbing, a plumbing company in the Portland area: Lithium built the website, ran the SEO and managed the Google Ads, so all three are behind the numbers.
Plumbing“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Morgantown
Marketing beyond the city line
The cities around Morgantown each have a marketing page below, and the West Virginia page lists every city in the state we cover, so the full list sits in one place. For work across the state line, start with Pittsburgh in Pennsylvania or Akron in Ohio.
Pricing
Prices for a website, SEO, ads and reception
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Morgantown marketing questions, before you hire
Still curious?
Call (503) 766-5964 or email [email protected].
Which of the four services should a Morgantown business fix first?
Start with the weakest piece. A site with no way to call, a profile that does not match the services, missing pages or after-hours calls that need an answer all lose work, and a co-founder names the first one on the call.
Can we start with one service and add more later?
Start with one service and add the next when the numbers justify it. Each service is priced on its own, so you can begin with a website, SEO, ads or the receptionist and add another when the monthly report shows it is earning its place.
How does Lithium work with a business in Morgantown?
The work happens on video, from the first call to the monthly report. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
How is the total worked out when we add a service?
Each service keeps its own price and scope, and the total is only what you choose. Page count, ad spend and the call rules change the number, and the proposal sets it before work starts.
How will we know the plan is working?
The monthly report counts calls and leads, with cost per lead where ad spend is involved. We review it with you against the work you wanted more of, then pick the next page, campaign or call rule from what it shows.
Free action plan
Get a plan for the Morgantown work you want
Tell a co-founder which service is losing you the most work. On a short video call, you will see the pages and campaigns that come first, and what they cost.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ