PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Marketing for Westchester service businesses
A marketing agency for Westchester businesses ready for more work.
Put your Westchester marketing budget behind the jobs you want, with a co-founder helping you choose where to start.
- A plan for your priority services
- Reports tied to customer calls
- Search, website and phone support
Google searches each month
How Westchester customers search for a plumber
Searches naming a city or the region
- plumber yonkers720
- plumber white plains390
- plumber new rochelle210
- plumber mount vernon ny50
- plumber westchester390
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Choose your next investment
Westchester marketing starts with the places you serve
Lithium Marketing helps Westchester service businesses win customers through websites, SEO, Google Ads and AI reception. Start with the places where you want work: “plumber yonkers” receives about 720 searches a month. An owner serving Yonkers needs that city represented in the plan, even when the company describes its territory as Westchester.
You can hire us for the part that needs attention. A contractor with strong referrals may need project pages that answer new customers’ questions; a landscaper with a good site may need more people to find it. We look at your current calls, pages and bookings before recommending the next expense.
Pick the work you need
Choose what comes next for your Westchester marketing
These services solve different problems. Open a card to see the work, price and buying questions for that part of your plan.
Earn calls through searchGive customers searching Yonkers or White Plains a service page that answers their question, supported by accurate business listings and SEO.Learn more Turn your jobs into a better websiteExplain the repairs and projects your company completes across Westchester with original photos, readable service pages and an easy estimate request.Learn more Pay to reach a chosen customerUse Google Ads to promote the Westchester jobs you have capacity for, then compare the leads with the advertising bill.Learn more Keep the phone part of the planAn AI receptionist answers callers asking about your Westchester coverage and services, while custom automation can reduce the repeated admin after a booking.Learn more
The searches behind the plan
Lead with the job your customer needs
For “landscaping westchester”, the estimate is 320 monthly searches. A company selling garden projects should give that visitor examples of those projects and a way to request an estimate. A general company introduction leaves too much for the customer to work out.
The electrical search “electrician westchester” records about 260 searches per month. If you want panel upgrades but your site only talks about repairs, more traffic will reach the same incomplete offer. We connect the work you want to sell with its own page before choosing how to promote it.
| Searches naming | Searches a month |
|---|---|
| White Plains | 20 |
| Yonkers | 10 |
| Mount Vernon | 10 |
| New Rochelle | under 10 |
| “westchester” searches | 40 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its marketing searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair westchester | 20 | $69.84 |
| roofing company westchester | 50 | $42.40 |
| garage door repair westchester | 90 | $20.77 |
| plumber westchester | 390 | $16.81 |
| pest control westchester | 260 | $16.62 |
| landscaping westchester | 320 | $12.71 |
| electrician westchester | 260 | $6.08 |
| water damage restoration westchester | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 35 to 149 Google reviews each
- Directories in the top 10
- Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber westchester”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
County coverage
A county name is the start of your territory plan
Westchester County contains six cities, 19 towns and 23 villages. Choose your working area deliberately: the website, ad targeting and phone answers should agree about where you take jobs. A contractor covering part of the county should make that boundary easy to find.
In Westchester County, 76% of homes were built before 1980. If older-home repairs or renovations are part of your work, bring those examples into your marketing. Photos and descriptions of completed jobs let customers judge your experience before they ask you to look at their own property.
- residents (2025 estimate)
- 1,015,743
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.1%
- population change, 2020 to 2025
- housing units
- 394,358
- housing units
- of occupied homes owner-occupied
- 61.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 76%
- of homes built before 1980
- median home value
- $663,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Westchester County.
Your place among the trades
Give customers a reason to choose your company
Residential remodeling accounts for 995 establishments in Westchester County. A remodeler needs to explain more than the category: show the rooms you work on, the planning you provide and how an estimate begins. Your strongest projects can support both search pages and advertising.
Plumbing, heating and air-conditioning contractors account for 493 establishments in Westchester County. If your company offers both planned replacements and repairs, keep those offers distinct. We track which service brought the call so you can see if the marketing is bringing the mix of work you wanted.
County Business Patterns
Trade and home service businesses in Westchester County
Establishments by industry, 2023
- Residential remodelers995
- Landscaping services847
- Plumbing, heating and air-conditioning contractors493
- Electrical contractors390
- Painting contractors269
- New home builders202
- Excavation and site preparation contractors97
- Roofing contractors53
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Westchester County.
From priorities to delivery
Decide what your next marketing dollar should do
The plan needs to fit your capacity as well as the demand for your services.
1
Name the work you want next
We discuss the services you want to grow, where crews can go and what your current schedule can support.
2
Follow a customer through your business
We review search visibility, your website and how calls reach you, looking for the point where a potential booking gets lost.
3
Agree on the purchase
You get a defined scope for the service we recommend, with its price and delivery schedule before work begins.
4
Use booked work to choose the next move
Reports show where leads came from; your booking feedback helps us decide what to improve or expand.
A service business example
Sarkinen: a full marketing program for a Portland-area plumber
The Sarkinen Plumbing case covers Lithium’s work on a new website, SEO and Google Ads for the Portland-area business. Read its results alongside the recommendation from Daniel Busby, president of Willard Power Vac, an air duct, dryer vent and chimney cleaning company.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacLook more closely at your territory
Compare marketing by Westchester city
Start with a city where you want to add jobs, then look at its search demand before expanding the plan. The Westchester guides below include Yonkers and White Plains, while the New York directory lists cities elsewhere in the state.
Pricing
Budget for the services your business needs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Choosing a marketing partner for Westchester
Still curious?
Call (503) 766-5964 or email [email protected].
Can we improve marketing without replacing everything?
Keep the parts that serve your customers well. We can work on SEO, advertising or phone answering while retaining a sound website. If a rebuild would solve a problem, we explain that problem and its cost before asking you to buy one.
How do you decide between SEO and paid advertising?
Timing, search demand and your existing website guide the choice. Ads can test a specific offer while SEO builds organic visibility over time. We also look at how many leads become jobs and what those jobs earn; a campaign that fills the wrong part of your schedule needs changing.
What should a Westchester owner budget for marketing?
Choose the service first, then set the budget against the work it needs to produce. Websites are typically $5,000, and SEO is $1,300–$3,000 a month. Google Ads starts from $500 a month in management, plus ad spend. Phone reception is $179 a month; custom automation needs a separate discovery call and quote.
Who will work with us once we sign up?
A co-founder handles strategy, and Allison McKenney is your account manager for day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You share job examples and booking feedback so the plan stays connected to your business.
What commitment does a marketing program require?
The usual agreement begins with six months of service, followed by monthly renewal with 30 days’ notice. That gives ongoing work time to develop before you judge the next stage. The AI receptionist has no contract, so its commitment differs from the main service agreement.
Free action plan
Choose your next move with a free Westchester marketing plan
Tell us which jobs you want more of and share your website. A co-founder will review your options on a short video call and explain where we would put the budget first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ