PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Wheeling
Wheeling PPC that turns paid clicks into phone calls.
Wheeling service businesses get Google Ads run from their own account, with the management fee and the ad spend kept as separate lines.
- An ad account you control
- Ads aimed at the work you take
- Daily checks in month one
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The account
What a Wheeling ad budget has to cover
Lithium Marketing builds and runs Google Ads for Wheeling service businesses, and the account sits in your name. The work starts with what a job is worth to you, because a garage door click in Wheeling averages $39.39 and the trade decides the budget before the first campaign does.
The spread across trades is wide: pest control clicks in Wheeling average $19.02, electrical clicks $17.26 and landscaping clicks $2.98. A landscaper can test a modest budget, while a garage door company has to know its numbers before it bids on the search.
Click costs in Wheeling
What the Wheeling results page showed, and what it means
On the day we checked the “plumber wheeling” results page, no paid ads showed and the Map Pack came first. That is one page on one day, but it sets the order of the work: paid search can put a business at the top of the page now, while the profile and the service pages build organic ground over months.
Plumbing is the biggest trade search at 480 a month, and a click on “plumber wheeling” averages $18.07. In a smaller field like roofing, with 7 contractors in Ohio County, a campaign can name the jobs that matter and skip the rest.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency wheeling | under 10 | not reported |
| ppc agency wheeling | under 10 | not reported |
| ppc management wheeling | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair wheeling | 90 | $39.39 |
| pest control wheeling | 110 | $19.02 |
| plumber wheeling | 480 | $18.07 |
| electrician wheeling | 70 | $17.26 |
| landscaping wheeling | 110 | $2.98 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 18 to 373 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber wheeling”, as Google showed it to a searcher located in Wheeling. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The houses behind the clicks
Older homes point the ads at repair and replacement
Ohio County’s median home was built in 1956, and 66.4% of its occupied homes are owner-occupied. A campaign that names repair and replacement work fits that stock better than one that advertises new construction.
That also sets what a landing page has to say. A page for older houses should answer the repair-or-replace question, what a service call costs, and how soon you can come, before it asks for a form.
- residents (2025 estimate)
- 25,680
- residents (2025 estimate)
- population change, 2020 to 2025
- -4.9%
- population change, 2020 to 2025
- housing units
- 14,569
- housing units
- of occupied homes owner-occupied
- 59.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.8%
- of homes built before 1980
- median home value
- $146,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Ohio County
Where the clicks cost the most, and where to start
In Ohio County the counts are 8 plumbing, heating and air-conditioning contractors, 8 electrical contractors, 7 roofing contractors and 7 landscaping services. Each of those trades sells a different job and needs its own campaign.
The campaign, the ad and the landing page follow the job. A roofer’s page and a plumber’s page should not share a headline, a form or a set of photographs, because the customer is buying two different kinds of work.
County Business Patterns
Trade and home service businesses in Ohio County
Establishments by industry, 2023
- Residential remodelers13
- Plumbing, heating and air-conditioning contractors8
- Electrical contractors8
- Roofing contractors7
- Landscaping services7
- Painting contractors4
- Excavation and site preparation contractors4
- New home builders3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the Wheeling account gets set up
Tracking goes in before the budget moves, and the campaign structure follows the work your crews can take.
1
Open the account in your name
The Google Ads account and its conversion data belong to your business from the start.
2
Wire the calls and forms
Every call and form gets tracked, so the report shows which ads produce calls and what a lead costs, not a guess.
3
Give the priority work its own campaign
The work you want most gets the campaign budget, and the landing page is written for that job.
4
Daily for a month, then weekly
Bids and search terms get a look every day through the first 30 days, then once a week.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Where the Sarkinen work landed
Sarkinen Plumbing is the Portland-area plumber behind the card. Lithium ran its Google Ads and SEO and built it a new site, so the result is not one channel’s alone. Chris Martin, who runs Mt. Hood Pro Painting, is quoted on what changed for his business.
Plumbing“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Wheeling
Campaign geography across three states
Interstate 70 links Wheeling with suburban Pittsburgh, Pennsylvania, to the east and Ohio to the west, so a campaign follows the roads your crews take. Pittsburgh, Morgantown, Parkersburg, Akron, Cleveland and Columbus each have a PPC page below, and the state page lists every West Virginia city.
Published price
The management fee for a Wheeling ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you spend on Google Ads in Wheeling
Still curious?
Call (503) 766-5964 or email [email protected].
What does the management fee cover, and what does it leave out?
The fee is from $500 a month in management, plus ad spend, and it scales with the ad spend, the channels you run and the landing page work. It covers the account work, the tracking and those pages; the ad spend itself goes to Google and stays a separate line.
What should we expect in the first week?
The first week usually brings the first calls once tracking is live. The first month is also when search terms get cut, so the early numbers are a starting point, not a verdict.
Who owns the Google Ads account?
It is yours from day one. The account opens under your business name, so the campaigns, the conversion history and the audiences go with you if you change agencies.
Should we run ads if the Map Pack comes first?
Paid search buys the space above the organic results; the Map Pack is decided by Google from the profile and the reviews. Running ads does not change who appears in the pack, and a strong profile does not make an ad cheaper, so the two get planned side by side.
Can the same budget cover Facebook and Microsoft ads?
Yes. Microsoft Ads and Meta ads on Facebook and Instagram can share the plan, each with its own budget line, and they get added when the audience is there or Google clicks run high in the trade. The one with the cheapest calls keeps the bigger share.
Free action plan
Put a Wheeling ad budget behind the calls you want
Name the trade, the weeks you can take more work and what a customer is worth to you. A co-founder brings the click costs for your trade to a short video call and sets a starting budget with you.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ