FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Albany, New York
Albany PPC that tracks every call and reports a cost per lead.
Albany service businesses get a Google Ads account in their own name, call tracking on every ad and a landing page per job.
- Account in your own name
- Calls tracked to the keyword
- One page per job type
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Albany, answered
How an Albany ad budget gets spent
Lithium Marketing runs Google Ads for Albany service businesses, and the first job is knowing what a click costs before the budget moves. “roofing company albany” averages $87.01 a click, the highest in the table, so a roofer needs a tight list of searches and a landing page that earns the call.
The cheaper trades tell the other side of the story. “hvac repair albany” averages $4.72 a click and “landscaping albany” $2.56, so a fixed budget buys very different numbers of clicks depending on the trade.
Click costs in Albany
What a click costs across Albany trades
The trade you run decides the click price. “garage door repair albany” costs $32.95 a click on average, “pest control albany” $28.12 and “plumber albany” $14.69, against $9.16 for “electrician albany”. At those prices the landing page and the tracking matter as much as the bid.
Search volume decides how many campaigns a trade can carry. Garage door repair draws 210 searches a month in Albany, and “roofing company albany” draws 70, so each suits one tight campaign with a single landing page. Pest control and plumbing each draw about 1,000 searches a month in Albany, enough to split by service, with a page for each one.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency albany | under 10 | not reported |
| ppc agency albany | under 10 | not reported |
| ppc management albany | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company albany | 70 | $87.01 |
| garage door repair albany | 210 | $32.95 |
| pest control albany | 1,000 | $28.12 |
| plumber albany | 1,000 | $14.69 |
| electrician albany | 590 | $9.16 |
| hvac repair albany | 10 | $4.72 |
| landscaping albany | 20 | $2.56 |
| water damage restoration albany | 30 | $2.52 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 928 to 6,900 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber albany”, as Google showed it to a searcher located in Albany. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Albany market
When the phone rings, and when it does not
Albany has cold, snowy winters and humid summers, and the work behind a contractor’s calendar moves with the seasons. If your calls bunch up when the weather turns, the budget should be heavier in those weeks and lighter in the quiet ones, and the account should be set up to move when your calls do.
A click is only worth what the job behind it pays. An expensive trade can carry an expensive click and a cheap one cannot, so we set the starting budget on the strategy call around what a booked job is worth to you.
- residents (2025 estimate)
- 101,698
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.6%
- population change, 2020 to 2025
- housing units
- 50,408
- housing units
- of occupied homes owner-occupied
- 38.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 78.8%
- of homes built before 1980
- median home value
- $234,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Albany County
Which Albany trades can carry a paid campaign
Albany County has 118 landscaping companies and 18 roofing contractors, so the two trades do not buy ads the same way. A landscaper can spread a small budget across several services; a roofer is better served by one campaign, one service and a landing page built to close it.
The county also has 90 electrical contractors and 38 excavation and site preparation contractors. Those are the accounts that reward call tracking most, because without it a booked panel job and a price shopper cost the same.
County Business Patterns
Trade and home service businesses in Albany County
Establishments by industry, 2023
- Residential remodelers157
- Landscaping services118
- Plumbing, heating and air-conditioning contractors98
- Electrical contractors90
- New home builders47
- Excavation and site preparation contractors38
- Painting contractors26
- Roofing contractors18
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first month in an Albany ad account
The account goes in your name, tracking goes in first, and the campaigns follow your calendar.
1
Put the account in your name
Every campaign runs in a Google Ads account you own, so the billing, the history and the data stay with your business if the work ever changes hands.
2
Connect the tracking first
Before any budget moves, GA4 and call tracking are wired so the report can name the search that produced each call and form.
3
Split the account by job
The job you want most gets its own campaign, ad copy and landing page, because one ad cannot answer a drain call and a repipe the same way.
4
Watch the account daily for a month
Bids and search terms get adjusted daily through the first 30 days, then weekly, against the budget calendar we set for your trade.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
F&W Fence Co.: Google Ads, SEO and a new website
F&W Fence Co. is the fence company on the card. Lithium Marketing ran its SEO, built the site and managed the ads, so the conversion figure beside it is not the ad account working alone. The quote card carries Drake Snodgrass of Drake’s 7 Dees.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Albany
Ad targeting beyond the Albany city line
Paid targeting can reach Troy, Schenectady and the Vermont and Massachusetts towns on the list without a page for each. The pages below still show what each market searches for, and the New York page holds the rest of the state.
Published price
How the Albany management fee is set
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Albany Google Ads questions before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
How much should an Albany business put into ad spend?
Set the budget from what a booked job pays, not from what a click costs. Bring the average job value and the share of leads that turn into work, and the first month gets set at a level you can carry. Call tracking then shows the cost of each lead, and the second month is planned from that number.
When do the first calls arrive?
Calls can start in the first week, once tracking is live and the campaigns are pointed at the right searches. The early report shows which search terms produced calls, and the account drops the rest. Bids get checked daily through the first 30 days, then weekly once the pattern holds.
Who owns the Google Ads account?
You do. The account is opened in your business name with your billing, and Lithium works inside it. If you stop, the campaigns, the conversion history and the keyword data stay with you, and another team could pick them up without starting over.
Do you run ads anywhere other than Google?
Google carries most trade searches in Albany, and it is where we start. Microsoft Ads and Meta can help when your buyers spend their evenings on Facebook or Instagram, or when Google clicks get too expensive to justify. A second channel gets added only after tracking shows what the first one returns.
What does the management fee cover?
The fee covers the work on the account: tracking, landing pages, ad copy, bids, search terms, remarketing and a monthly report in Looker Studio. It starts at $500 a month plus ad spend, and it scales with how much spend you run, the channels in play and the landing pages the campaigns need.
Free action plan
See what Albany clicks cost before you spend
Tell us the trade and the towns you serve. A co-founder will price the clicks your work would buy, set the weeks that deserve the most budget and show what a report would track, all on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ