Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
SEO in Albany, New York
A finished Google Business Profile and a page per service are the start for an Albany business, and the monthly report counts calls, not impressions.

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SEO in Albany, answered
Lithium Marketing does local SEO for Albany service businesses so the searches that name their trade reach a page built for it. “plumber albany” draws about 1,000 searches a month, and a trade with volume like that needs its own page, its own profile category and a review count that backs it up.
The Map Pack sat above everything else on the page when we checked “plumber albany”, and the three listings in it carried 928, 6,900 and 982 Google reviews. The smallest of those three still made the pack, so a review count helps, but a complete profile is the price of entry.
Search in Albany
Trade searches naming Albany are not evenly spread. “pest control albany” and “plumber albany” each draw about 1,000 searches a month, while “electrician albany” draws 590 and “roofing company albany” 70. A pest control company and a plumber can justify several pages; a roofer should start with one strong page for the job that pays best.
The SEO phrases themselves are small. Together the four phrases Google reports for Albany add up to about 120 searches a month, which is normal for a service sold to business owners. The work targets the trade searches a customer types when something needs fixing, and the SEO phrases matter to the owner who already knows they need help.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo albany | 70 | not reported |
| seo company albany | 30 | not reported |
| seo agency albany | 10 | $8.97 |
| seo services albany | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber albany”, as Google showed it to a searcher located in Albany. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Albany housing
Most of Albany’s housing was standing before 1980, 78.8% of the city’s homes, and repair and replacement pages say more to those customers than a page about new construction. An electrician, a plumber or a roofing company should have a page for each job it sells.
Albany’s neighborhoods include Arbor Hill, Center Square, Pine Hills and the South End, and each one is a different set of houses and customers. Area pages named for those neighborhoods give a customer a reason to believe you work where they live, and they give Google a page to match a neighborhood search.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Albany County
Albany County has 18 roofing contractors and 98 plumbing, heating and air-conditioning contractors. A roofer with one deep page for the job that pays best can cover a county that size; a plumbing company needs a page for each service it sells.
The county also has 26 painting contractors and 13 pest control companies. For a trade that size, one page per service and a profile that lists the same services keep the offer clear for a customer comparing three companies.
County Business Patterns
Trade and home service businesses in Albany County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
Fix what blocks Google first, then build the pages and the profile that earn the calls.
Crawl errors, slow pages and broken internal links get fixed first, since those changes usually show up within the first 30 days.
One page per service you sell, written for the Albany customer, plus area pages for the neighborhoods and towns you cover.
Categories, services, hours and photos get finished on the Google Business Profile, and happy customers get a text that makes leaving a review easy.
Every call and form is tagged with the page that produced it, and the monthly report counts calls and leads, so you can see which page pays.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Proof
Town & Country Glass, a commercial glass company in Portland, hired Lithium Marketing for a new website, SEO and Google Ads, and the card shows what that work produced. Matt Johnson, from his time running On-Target Landscape, has the last word in the quote card.
Commercial glass13Xorganic traffic
145 to 1,849 visits a month
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Albany
A search that names Troy or Schenectady is not an Albany search, so those cities get their own pages below with their own terms. So do Poughkeepsie in New York, Bennington and Rutland in Vermont, and Springfield in Massachusetts. The New York page collects every city we cover in the state.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
The range above covers most service businesses. Where you land comes down to two things: how many services and towns you want covered, and how far behind the site and profile are. Three services in one city with a finished profile sit low. Five services across four towns with a site that has not been touched in years sit at the top.
Expect movement in stages. Technical fixes usually show inside the first 30 days, local and long-tail rankings typically take 60 to 90 days, and revenue tends to compound from month four. The monthly report counts calls from the first month, so the trend is visible before the ranking work matures.
Google does. It weighs the searcher’s location, the category and services on the profile, reviews and the pages on your site, then picks the three it shows. Lithium’s job is the work that goes into those inputs: a complete profile, a page for every service, matching details on the listings and a simple way to ask finished customers for a review.
Start with the service that pays the most per job and has enough searches behind it. Add the second service once the first page earns calls, because two thin pages do less than one strong page and a profile that matches it.
A link to the site, the services you want more of, the towns you cover and access to the Google Business Profile. Staff input on the last few calls helps most, because it shows which searches turned into real jobs and which ones wasted time.
Free action plan
Send the site and the trades you want to grow, and name the neighborhoods worth a page. A co-founder will walk through the gaps on a short video call and come back with a starting scope and a monthly figure.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ