SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
One plan for Ann Arbor service businesses
A marketing agency for Ann Arbor service businesses that turns searches into calls.
Ann Arbor service businesses get one plan for the website, the search, the ads and the phone, across the 370,214-person Ann Arbor metro.
- Site, search, ads and phones on one plan
- Every service counted in one report
- Prices on the page before you call
Google searches each month
What Ann Arbor searches for, by service
330
searches a month
- Web design150
- SEO130
- Digital marketing50
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What one marketing plan does for an Ann Arbor business
A customer in Ann Arbor who needs a plumber, a roofer or a landscaper starts on Google, and whichever business looks credible in those results gets the call. Lithium Marketing runs the four services behind that call: a website that turns a visit into a call, SEO that earns the click, Google Ads for the work you want sooner, and an AI receptionist that answers when the other three produce a ring.
The economy behind those searches leans on one large employer. The University of Michigan in Ann Arbor employs about 30,000 people, about 12,000 of them in the medical center, and the medical offices and laboratories around it give a trade business commercial work to go with the household jobs. One plan keeps the same offer in front of that customer wherever they meet you: the search result, the ad, the site and the phone.
The four services
How the four services split the work in Ann Arbor
Pick the service that fixes the most expensive problem first, then add the rest as the calls prove they are worth it.
Search pages that earn the clickPages for the services you sell in Ann Arbor and the townships, a Google Business Profile that states what you do, and listings that agree with each other.Learn more A site built around your jobsYour own WordPress site, written from finished Ann Arbor jobs, with the phone number in reach on every screen.Learn more Ads on the jobs you want firstGoogle Ads aimed at the Ann Arbor work you want this month, a landing page for each job type, and the keyword behind each call.Learn more A phone that always answersA line that answers every Ann Arbor call at any hour, books the job or texts the caller, and passes the ones you choose to a person, for $179 a month with no contract.Learn more
Search in Ann Arbor
What Ann Arbor searches say about the budget
“Garage door repair ann arbor” costs $32.29 a click, the highest in the Ann Arbor trade table. “Landscaping ann arbor” costs $5.37. That gap is the first budget question: a garage door company buying $32 clicks needs a page and a profile that win the search, and a landscaper can test ads without betting the month on them.
The agency phrases are thin here: “marketing agency ann arbor” is the biggest in the table below at 30 searches a month, while “electrician ann arbor” draws 480 trade searches and “pest control ann arbor” draws 1,300. An owner who waits for people to search for a marketing agency waits a long time, so the plan starts from the trade searches instead.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency ann arbor | 30 | $17.21 |
| digital marketing agency ann arbor | 10 | not reported |
| digital marketing ann arbor | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair ann arbor | 720 | $32.29 |
| pest control ann arbor | 1,300 | $25.16 |
| plumber ann arbor | 1,300 | $23.10 |
| water damage restoration ann arbor | 70 | $18.84 |
| roofing company ann arbor | 170 | $14.81 |
| hvac repair ann arbor | 140 | $12.32 |
| electrician ann arbor | 480 | $11.07 |
| landscaping ann arbor | 390 | $5.37 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 25 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber ann arbor”, as Google showed it to a searcher located in Ann Arbor. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ann Arbor market
Downtown belongs partly to the university
The city's land belongs partly to the university: the University of Michigan owns 22% of downtown and 9.4% of the total land in Ann Arbor. That shapes where a trade works and who the customer is, from a laboratory building that needs a contractor to a house on a street beside campus.
The metro is the county. The Ann Arbor, MI metropolitan area takes in the whole of Washtenaw County, and the built-up stretch between Ann Arbor and Ypsilanti is one urban area. A service area set at the city line leaves the township jobs out, so the plan should name every place your crews go.
- residents (2025 estimate)
- 122,233
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.3%
- population change, 2020 to 2025
- housing units
- 54,399
- housing units
- of occupied homes owner-occupied
- 45.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.4%
- of homes built before 1980
- median home value
- $453,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Washtenaw County
The two crowded trades, and the small ones
Washtenaw County's two biggest trade groups are the 152 residential remodelers and 148 landscaping companies in the county chart. Being one of that many means the page has to show the difference quickly: finished projects with photos, and reviews from jobs that look like the one you want next.
The other end matters as much. The county chart lists 16 roofing contractors, and a roof is a big purchase for a homeowner. In a field that small, a page for each job type does more for a roofer than a bigger ad budget: a full replacement, a leak repair or an insurance claim, each with its own photos.
County Business Patterns
Trade and home service businesses in Washtenaw County
Establishments by industry, 2023
- Residential remodelers152
- Landscaping services148
- Plumbing, heating and air-conditioning contractors70
- Painting contractors44
- Electrical contractors38
- New home builders32
- Excavation and site preparation contractors26
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a plan runs in for an Ann Arbor business
Before any budget moves, you need to know which calls you already get and where they come from.
1
Count what the phone already brings
Call and form tracking goes on the site, the Google Business Profile and any live ads, so the first month shows which services already pay.
2
Fix the page the clicks land on
A slow page or a hidden call button gets fixed before more money points at it.
3
Build the pages for your trades
SEO and web design work on the same set of service and city pages, while Google Ads covers the jobs you need booked sooner.
4
Catch the calls you miss
The AI receptionist answers the calls that come in after hours, texts the caller when a job needs a follow-up, and passes the ones you choose to a person.
Proof
What Lithium has done for service businesses elsewhere
Byers Septic Service hired Lithium for a new website, SEO and Google Ads, and the case card beside this text reports what that work produced. The quote is from Nathan Boos of Hillsview Building, on what the team is like to work with.
Septic“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Ann Arbor
Marketing pages for the towns around Ann Arbor
The links below open the same plan for other cities, each with its own figures, and Toledo is the one in Ohio. A business that already crosses the state line can read the Toledo page before it widens the map, and the Michigan page covers the rest of the state.
Pricing
The price of each service for an Ann Arbor business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Ann Arbor owners ask before signing anything
Still curious?
Call (503) 766-5964 or email [email protected].
What does a plan cost for an Ann Arbor business?
It depends on how many of the four services you take and how much work each one needs. The block above lists the price of each. A one-location plumber and a remodeler with four service lines do not need the same number of pages or the same ad budget, so the first call sets the scope before anything is quoted.
Can I hire one service and add the others later?
You can start with one service and add the others when the numbers justify it. Each has its own price and its own proposal, and anything you add later reports into the same call tracking as the work already running.
How do you work with a business in Ann Arbor from Portland?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs the first call and the strategy calls, and your day-to-day questions go to the account manager who handles your file.
What if we already have a website and some ads running?
Then the first job is measurement. We put call and form tracking on what you already run, and the first month's report shows which pieces pay and which ones repeat work you already do. Nothing gets replaced before you have seen that report.
How fast do the four services start producing calls?
Google Ads usually produces calls within the first week. SEO usually moves technical fixes within 30 days and local rankings over 60 to 90 days, and the receptionist answers from the day it goes live. A website takes six to nine weeks to build, so it is usually the last of the four to land.
Free action plan
Get a free plan for your Ann Arbor business
Tell us which of the four services is losing you the most work and how your calls get answered now. A co-founder will map the whole plan with you on a short video call, starting from the gap you named.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ