PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Marketing, search, ads and phones in Warren
A marketing agency for Warren service businesses, from the first search to the phone call.
A Warren service business gets the website, local search, paid ads and phone answering under one plan, with published prices.
- A website you control
- Search and ads aligned
- Every call has a source
Google searches each month
What Warren searches for, by service
30
searches a month
- Web design20
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Four services, one plan
What a Warren marketing plan covers
Four services can carry a Warren service business from a search to a booked job: a WordPress website you own, local SEO, Google Ads and an AI receptionist. Lithium Marketing plans them as one system, so a search becomes a call and a call becomes work your crew can schedule. 71.1% of Warren's occupied homes are owner-occupied. That owner is the person your page has to convince, so name the job, the area and the next step.
Warren is not one market. A business that works the south side rarely shows up on a north-side search, and a Detroit customer may not read a Warren page and assume you cross the county line. The plan splits the city into pages and ads for the parts and the trades you serve, then shows which one produced the call.
The four services
Four jobs a Warren plan has to connect
Start with the gap that costs you calls, then add the next service when the numbers justify it.
Search pages for WarrenService and neighborhood pages plus a Google Business Profile that matches the search a customer typed.Learn more A site that shows the workA fast WordPress build you own, with photos of Warren jobs, tap-to-call and a phone-first quote form.Learn more Ads you can auditGoogle Ads split by job type, each call tagged to the keyword and ad that paid for it.Learn more A line that stays openCalls at 2 a.m. get an answer, a booking and a handoff to your crew; custom automation is scoped on its own.Learn more
Search in Warren
What Warren customers type before they call
Two searches show the gap: 480 a month for “plumber warren mi” and 170 for “roofing company warren mi”. A page that sells the whole company answers neither. Start with the services you want more of, write a page for each one, and leave the rest for later.
When we checked “plumber warren mi”, Angi, Facebook, Thumbtack and Yelp all held top-ten organic spots. A customer can compare those directories before ever reaching a local company's site. The fix is a page for each service, a profile that matches, and ads only where the math works.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency warren mi | under 10 | not reported |
| digital marketing warren mi | under 10 | not reported |
| marketing agency warren mi | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair warren mi | 140 | $63.25 |
| roofing company warren mi | 170 | $59.37 |
| plumber warren mi | 480 | $48.37 |
| hvac repair warren mi | 10 | $40.53 |
| pest control warren mi | 140 | $40.40 |
| electrician warren mi | 70 | $22.44 |
| landscaping warren mi | 50 | $11.43 |
| water damage restoration warren mi | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 6 to 3,500 Google reviews each
- Directories in the top 10
- Angi, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber warren mi”, as Google showed it to a searcher located in Warren. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Warren by the numbers
A city of owners in established houses
Warren has 137,138 residents and 57,958 housing units. A plan for an established city should aim at the repair and replacement work those houses need, and at the owners who pay for it.
The city covers a 6-by-6-mile square and shares its entire southern border with Detroit. A business that works both sides of 8 Mile Road needs pages and ads that name both places, with the coverage spelled out on each.
- residents (2025 estimate)
- 137,138
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.6%
- population change, 2020 to 2025
- housing units
- 57,958
- housing units
- of occupied homes owner-occupied
- 71.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.4%
- of homes built before 1980
- median home value
- $193,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Macomb County trades
Landscapers, remodelers and plumbers fill the county
Macomb County lists 402 landscaping companies, 382 residential remodelers and 261 plumbing, heating and air-conditioning contractors. In a county that crowded, a Warren business needs a reason to be chosen: finished work, recent reviews and a page for each service it wants more of.
The count is not the whole story. A smaller trade can compete with one page that answers the question better than a bigger company's home page does. The landscaper or remodeler who shows a finished job and a review from the same town gives a customer a reason to stop comparing.
County Business Patterns
Trade and home service businesses in Macomb County
Establishments by industry, 2023
- Landscaping services402
- Residential remodelers382
- Plumbing, heating and air-conditioning contractors261
- Electrical contractors211
- Painting contractors142
- New home builders115
- Excavation and site preparation contractors55
- Roofing contractors46
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the Warren plan gets built
Tracking comes first, because every later choice depends on knowing which calls you already get.
1
Map the four services to one goal
You name the jobs you want next quarter, and we show which service carries each one.
2
Put tracking under all four
One call and form report covers the website, the profile, the ads and the phone line, so no service counts its own calls alone.
3
Fix the weakest link first
If the phone rings out, the receptionist comes first; if the page is slow, the website does; if nobody finds it, search or ads do.
4
Review the report and reorder
Each month you see which service produced calls, and the next month's order changes with it.
Proof
A plumbing company that rebuilt its whole funnel
A Portland-area plumbing company, Sarkinen Plumbing, hired Lithium for a new website, SEO and Google Ads. The card shows the result of that combined work, and Daniel Busby of Willard Power Vac, an air duct and chimney cleaning company, supplies the quote.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Warren
Marketing pages for the cities next door
The links below open the marketing page for Sterling Heights, Detroit, Dearborn, Ann Arbor, Clinton and Toledo, Ohio, plus the Michigan directory. Pick the city where you already take work, then see whether its page answers the questions your customers ask.
Pricing
What a Warren marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions Warren owners ask about a marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
What should we fix first?
The step where a job falls out. A missed call points to the phone line, a slow page points to the website, and a page nobody finds points to search or ads. We look at your call record and your site on the first call, then name the one change that would recover the most work.
Can we start with one service and add later?
Start with the piece that is losing work now, then add the next one when the report shows it can pay. A website, a phone line and a search retainer can be bought separately, and the call tracking is shared, so every new service is measured in the same call report.
How does Lithium work with a Warren business?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs your strategy calls, and Allison McKenney handles the day-to-day questions. You send files and approve work online.
What changes the total when we add a service?
The services are priced separately, and the quote adds the ones you pick. SEO moves with the size of the job you want and what a booked job returns; Google Ads management moves with spend and the channels in play; a website moves with page count. Custom automation gets its own scope after a discovery call.
Can a small crew run this without a marketing hire?
Yes. The work is built to run without a marketing department: we write the pages, set the tracking and send a monthly report, and your team answers the calls and approves the copy. A one-truck plumber or a two-crew landscaper can use the same plan at a smaller scope.
Free action plan
Build a Warren plan on one short call
Tell us the jobs you want next quarter and the towns you serve. On a short video call, a co-founder will map them to the four services and show which one is losing calls today.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ