Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing for Sterling Heights trades
A marketing agency for Sterling Heights service businesses, built around booked calls.
Sterling Heights service businesses can put website, search, ads and phone answering under one plan, with published prices and one report in calls.
- Site, search, ads and phones in one plan
- Call tracking on every channel
- A price and timeline up front
Google searches each month
What Sterling Heights searches for, by service
30
searches a month
- Digital marketing10
- SEO10
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Four services, one plan
What a Sterling Heights marketing plan should cover
A Sterling Heights service business is judged in four places at once: the website, the local search listing, the ad and the phone. Lithium Marketing runs those four as one program, so the same offer appears wherever a customer looks and every call can be traced to the work that produced it. Macomb County lists 19,593 establishments, so a homeowner comparing trades has plenty of names to check, and the business that looks consistent in all four places is the one that gets the call.
Most occupied homes here belong to the people who live in them: 75.8% of occupied homes in Sterling Heights are owner-occupied. That is a market where most households own their home, so repair, replacement and remodel offers carry more of the work than landlord services. A plan that treats the site, the reviews and the phone as separate projects gives a competitor the chance to look more organized than you.
Where each service fits
Four services, four different jobs
Start with the gap that costs you calls, then add the rest when the numbers support it.
Local SEO for Sterling HeightsService pages and a Google Business Profile built for the trades you run, so a customer finds the right offer.Learn more A website you ownPages built around the jobs you want, a load time that survives a phone signal and a call button within reach of a thumb.Learn more Google Ads with trackingPaid search for the jobs worth bidding on, with every call tied to the keyword and ad that produced it.Learn more Every call answeredAt any hour, the appointment booked and a handoff to your crew when a person is needed.Learn more
What the trade searches show
A small agency phrase, a much larger trade market
Sterling Heights customers search by trade, not by the words “marketing agency”. About 10 searches a month name Sterling Heights alongside digital marketing, which means the budget should follow the service searches your customers use and the pages that answer them. A plan built around the agency phrase alone would chase a handful of searches while the trade phrases carry the demand.
When we checked “plumber sterling heights”, five paid ads sat above the local listings, so a customer meets a paid placement before the map. That is why the plan covers more than one surface: the ad slot, the map row and the organic results each need the same offer. A customer who sees the same company in two of those places has one less reason to doubt the name.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing sterling heights | 10 | not reported |
| digital marketing agency sterling heights | under 10 | not reported |
| marketing agency sterling heights | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company sterling heights | 20 | $123.87 |
| garage door repair sterling heights | 110 | $74.33 |
| plumber sterling heights | 590 | $43.55 |
| pest control sterling heights | 90 | $38.20 |
| landscaping sterling heights | 50 | $37.32 |
| electrician sterling heights | 90 | $16.57 |
| water damage restoration sterling heights | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 28 to 2,600 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber sterling heights”, as Google showed it to a searcher located in Sterling Heights. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city’s housing and retail
Two audiences and a settled housing stock
In Sterling Heights, large areas are devoted to retail and commercial development, so a trade that takes both kinds of work has two audiences to serve. A property manager with a storefront problem and a homeowner with a furnace problem search different phrases and want different proof. One site can serve both, with a page for each and a quote form that asks which kind of property the job is in.
Sterling Heights has 53,607 housing units, and the median home was built in 1977. That settled stock is why repair and replacement pages carry more weight here than a single home page with a gallery of new builds. A page that names the streets and the kinds of houses gives a homeowner in one part of the city a reason to call you over a company that lists every suburb.
- residents (2025 estimate)
- 133,931
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.3%
- population change, 2020 to 2025
- housing units
- 53,607
- housing units
- of occupied homes owner-occupied
- 75.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 57.8%
- of homes built before 1980
- median home value
- $274,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
What the county’s trades need
What the county’s trade mix means for your pages
Landscaping leads Macomb County with 402 establishments, and residential remodelers follow at 382. Both sell planned projects, so both need pages that show finished work, a clear service list and a quote request that asks enough to price the job.
Macomb County has 142 painting contractors. A repaint is a decision a homeowner makes on the look of the house, so a painter’s page should show finished exteriors and interiors and say how soon a quote can happen.
County Business Patterns
Trade and home service businesses in Macomb County
Establishments by industry, 2023
- Landscaping services402
- Residential remodelers382
- Plumbing, heating and air-conditioning contractors261
- Electrical contractors211
- Painting contractors142
- New home builders115
- Excavation and site preparation contractors55
- Roofing contractors46
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The sequence
How the plan runs
The first month sets the measurement, and every later choice follows the calls it shows.
1
Measure before choosing
The first job is measurement. Call and form tracking goes onto the site, the profile and the live campaigns, and the first report shows which jobs came from which channel.
2
Repair the weakest handoff
A site that loads slowly or buries the phone number sends away the traffic the other three services earn, so it gets repaired before the budget grows.
3
Publish the trade pages
Each service you want more of gets a page that explains the work, the area you cover and the next step, with the photos and reviews that support it.
4
Put budget behind proof
Google Ads covers the jobs you need sooner, and the budget moves toward the campaigns that produce calls your team can book.
A garden center case
Drake’s 7 Dees: website, SEO and Google Ads
Drake’s 7 Dees is a garden center that hired Lithium for a new website, SEO and Google Ads. The card shows what that full scope produced, not the result of a single channel. Matt Johnson, who speaks from his time running On-Target Landscape, adds his view of the relationship in the quote beside it.
Garden center“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeThe cities on the list
Marketing pages for the cities next door
Each city below has its own page and its own figures, from Detroit and Warren to Dearborn, Ann Arbor, Clinton and Toledo, Ohio. The Michigan page holds the rest. Open the pages for the places your crews already work, and leave the others until a job takes you there.
Pricing
What a Sterling Heights marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Sterling Heights owners ask about a marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
What is the first thing you would change?
Start with the last ten jobs and trace where each one came from. A missed call, a page that loads slowly on a phone and a listing that shows the wrong hours each point to a different service. The first call reviews those places and picks one fix to fund first.
What if we only want the website for now?
Start with the piece that fixes the most obvious leak, then watch the calls for a few months before adding another. One tracking setup covers all four services, so a later addition shows up in the same report as the work already running.
How do we work together from another state?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs the strategy calls, and an account manager handles the day-to-day questions.
What changes the price when we add a second service?
Each service keeps its own price, so the total depends on what you choose. SEO is a monthly range, Google Ads management scales with ad spend, and a website is priced once for the build. We go through the combination and the total before anything starts.
Should commercial work get its own pages?
If you take both, the site needs a page for each side. A property manager and a homeowner arrive with different questions and different budgets, so give commercial work its own page, its own photos and its own quote form. The plan can point ads at both, with separate budgets.
Free action plan
Get a plan for the next three months
Name the services you want more of, the cities your crews cover and the site address. On a short video call, a co-founder will pick the service to fund first and the one to leave alone.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ