FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing for Detroit, Michigan
A digital marketing agency helping Detroit win more work.
Build a Detroit marketing plan around the jobs you want, with a co-founder helping you decide what deserves your budget.
- A plan built around your best jobs
- Reports that connect leads to spending
- Website checks and phone answering
Google searches each month
What Detroit searches for, by service
2,320
searches a month
- Digital marketing1,070
- SEO630
- Web design610
- PPC management10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend with a purpose
Detroit marketing starts with the work you want more of
Lithium Marketing helps Detroit service businesses turn their website, search presence and advertising into more calls and estimates. Residential remodeling accounts for 471 businesses in Wayne County. For a company selling projects in that field, the plan should give customers a reason to choose its work: detailed project pages, photos of completed jobs and an easy estimate request.
Your budget should follow the problem holding back bookings. A plumber with unanswered calls needs phone coverage; a landscaper with a strong website but few visitors needs a way to reach customers. We connect the services you choose to the same business goal and explain how we'll measure progress.
Pick the work you need
Give each marketing service a job to do
These Detroit service pages explain the work, the price and what you need to get started.
SEO for your service listBuild search pages around the work Detroit customers name, from a specific repair to a planned property upgrade.Learn more Websites that help customers chooseShow Detroit buyers your finished jobs and explain the estimate process before they reach the contact form.Learn more Paid search with a spending limitCompare Detroit click costs with your margins, then test ads for services your crews have room to book.Learn more Phone answering and less adminLet an AI receptionist collect the Detroit job address and request, with custom automation available for the follow-up work.Learn more
Follow the customer's search
A large search market still needs a focused offer
The phrase “plumber detroit” attracts about 1,900 searches a month. That is a reason to build more than a general plumbing paragraph: drain work and fixture installation need their own explanations if you offer them. Each page should answer the questions that come before a call.
For landscaping, the phrase “landscaping detroit” has about 590 monthly searches. A company selling design and ongoing maintenance should explain those services separately, then track which produces the estimates it wants. SEO and ads can support different services without forcing both into the same message.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency detroit | 720 | $63.57 |
| marketing agency detroit | 260 | $15.40 |
| digital marketing detroit | 90 | $2.98 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company detroit | 590 | $63.21 |
| garage door repair detroit | 320 | $59.22 |
| pest control detroit | 1,300 | $37.77 |
| hvac repair detroit | 30 | $32.78 |
| plumber detroit | 1,900 | $29.97 |
| electrician detroit | 480 | $15.63 |
| landscaping detroit | 590 | $9.71 |
| water damage restoration detroit | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 95 to 7,200 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber detroit”, as Google showed it to a searcher located in Detroit. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Choose the customer and the area
Homeowner work and rental work need clear offers
Detroit's owner-occupied share is 50.3% of occupied homes. If you also take work from landlords and property managers, say how you arrange access, get approval and send estimates. Keep that explanation consistent across the website and the answers callers hear.
The Detroit-Warren-Dearborn metropolitan area has 4,390,913 residents. Decide which cities you can serve profitably before widening your ads or adding location pages. A broad metro label should never leave a customer guessing if you'll take their job.
- residents (2025 estimate)
- 649,095
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.5%
- population change, 2020 to 2025
- housing units
- 329,393
- housing units
- of occupied homes owner-occupied
- 50.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 90.3%
- of homes built before 1980
- median home value
- $83,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Wayne County businesses
Make your specialty easy to recognize
Electrical contractors account for 185 establishments in Wayne County. An electrician can distinguish panel upgrades from troubleshooting, with a page that explains the job and shows completed work. The same approach helps any trade with services that customers buy for different reasons.
Wayne County also records 114 painting contractors. A painter's interior work, exterior work and preparation process deserve specific photos and descriptions. We use what your business does well to shape the offer, then measure the calls that offer brings.
County Business Patterns
Trade and home service businesses in Wayne County
Establishments by industry, 2023
- Residential remodelers471
- Landscaping services382
- Plumbing, heating and air-conditioning contractors301
- Electrical contractors185
- Painting contractors114
- New home builders99
- Excavation and site preparation contractors60
- Roofing contractors50
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
From budget to bookings
Put the next marketing dollar where it can help
The plan starts with your capacity and ends with a way to judge the work you pay for.
1
Choose the jobs worth pursuing
Tell us which services you want to grow and where your crews can take more work. We compare those priorities with your current traffic, calls and spending.
2
Repair the gaps between search and booking
We check how customers reach the right service page and what happens when they contact you. A broken form or unanswered line belongs in the plan before more traffic does.
3
Build the offer across the channels you choose
Your pages and ads explain the same services and coverage. We scope the website, SEO, paid search or phone work needed to support them.
4
Review leads against the jobs you sell
Reports show leads and costs; your booking feedback adds the outcome. Together, those records guide what to continue, change or expand.
Work you can inspect
F&W Fence: website, SEO and Google Ads
F&W Fence Co. hired Lithium to build its website, improve organic search through SEO and run Google Ads. Read the case to see how its search visibility and advertising performed. The accompanying testimonial comes from Daniel Busby, who leads Willard Power Vac, an air duct, dryer vent and chimney cleaning business.
Fence“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacBeyond the city
Compare the places your crews already serve
Explore marketing plans for Dearborn or Warren, then the other nearby cities below, including Toledo, Ohio. The Michigan directory helps you find another market when you're deciding where to expand.
Pricing
Choose a marketing scope before adding up the cost
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Decisions to make before hiring a Detroit marketing agency
Still curious?
Call (503) 766-5964 or email [email protected].
Can I hire Lithium for a single part of my marketing?
You can commission a single service and keep the other parts of your marketing as they are. We check how that service connects to your website and phone process, then give you a scope you can approve. You don't need to buy a full program to begin.
How do you decide what my marketing budget should cover?
We start with the jobs you want to sell and the money available to reach those customers. Your existing site, current lead sources and capacity shape the recommendation. A larger advertising budget makes sense only if the website and follow-up can support the extra calls.
Who will I work with if my business is in Detroit?
A co-founder handles your strategy call, and Allison McKenney is the account manager for day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Your calls focus on the work, the results and the decisions ahead.
What commitment comes with a marketing program?
The usual agreement begins with six months, followed by month-to-month service with 30 days' notice. The AI receptionist has no contract. We'll spell out the terms for the services you choose before work starts, including which costs are ongoing and which are project fees.
How can a small crew tell if marketing is worth the cost?
Start by comparing the margin on the jobs you want with the cost of acquiring them. A small crew may need a narrow campaign or a website improvement before a wider program. Bring your capacity and typical job values; we'll discuss a budget you can sustain and how to evaluate it.
Free action plan
Decide your next move with a free Detroit marketing plan
Share your website, current marketing spend and the jobs you'd like more of. During a short video call, a co-founder will help you choose the next investment and explain what it should accomplish.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ