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PPC in Astoria, Oregon

Astoria PPC that brings calls in and reports the cost per lead.

Astoria service businesses get Google Ads in an account that stays theirs, with calls counted and a monthly report on leads and cost per lead.

  • Your account, your conversion history
  • Budgets built trade by trade
  • A monthly report in plain numbers
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where a paid budget goes

An Astoria paid budget starts with the trade

The first number in an Astoria Google Ads budget is what a click costs in your trade, and Lithium Marketing plans the account around it. “Electrician astoria” averages $7.59 a click on about 110 searches a month; “landscaping astoria” averages $43.66. Those two prices point to different budgets, different pages and different definitions of a good lead.

The account is opened in your name, and it stays yours. That matters more than it sounds: the conversion history, the audiences and the search terms you paid to learn all live in that account, and an owner who leaves an agency should not have to start again. Google Ads work starts from $500 a month in management, plus ad spend.

The Astoria market

Rain, outdoor work and the budget

Rainfall is most abundant in late fall and winter and is lightest in July and August, averaging about 67 inches a year in Astoria. If your work happens outdoors, the budget can lean into the dry months; if it happens indoors, the wet months can carry more of it.

Clatsop County has 40,926 people and the city has 9,838, so the monthly search volume is small. A tight service area keeps the budget in the towns where you work, and the monthly report shows the calls and leads the spend produced.

residents (2025 estimate)
9,838
residents (2025 estimate)
population change, 2020 to 2025
-3.4%
population change, 2020 to 2025
housing units
5,091
housing units
of occupied homes owner-occupied
53.6%
of occupied homes owner-occupied
of homes built before 1980
76.1%
of homes built before 1980
median home value
$444,800
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Clatsop County

Which trades can carry a paid budget

Clatsop County counts 13 electrical contractors and 11 painting contractors, two small fields where a paid ad can put a name in front of a customer who is already searching. For a painter, the ad should sell the estimate and the finished work.

The county has 59 new home builders, the largest group in the chart. A builder's ad budget has to fit the size of the project, so the landing page should show the houses you have built. A roofer, one of 4 in the county, may find a page and a profile do more than a paid click.

County Business Patterns

Trade and home service businesses in Clatsop County

Establishments by industry, 2023

  • New home builders
    59
  • Residential remodelers
    35
  • Landscaping services
    29
  • Plumbing, heating and air-conditioning contractors
    20
  • Excavation and site preparation contractors
    19
  • Electrical contractors
    13
  • Painting contractors
    11
  • Roofing contractors
    4

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The first month

How an Astoria campaign gets set up

Tracking and account ownership come first, and the campaigns follow the trades with enough search to support them.

1

Open the account in your name

The Google Ads account is set up under your business, with the billing and the history in your control from the first day.

2

Decide what counts as a lead

A call and a form are counted separately, so the report can show what each one cost.

3

Split the budget by trade

Each service that earns its own campaign gets one, with a landing page that answers the search that brought the click.

4

Read the search terms, then cut

We review the terms that triggered ads daily in the first 30 days and weekly after, and remove the ones that will never be a job.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof

A glass company that bought the site, the search and the ads

The paid side of this case belongs to Dixie Glass, a Gulf Coast glass company in business since 1946. The website and the SEO in the same program feed the Google Ads results on the card. The quote comes from Marc Rickabaugh of Rickabaugh Construction.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Around Astoria

Where a paid budget can follow you

Longview sits in Washington, and the Oregon pages for Forest Grove, Hillsboro, Bethany, Aloha and Beaverton follow it. A campaign should cover the towns where you take work, and each of those pages shows the local search picture. The state page links the rest.

Published price

The monthly fee behind an Astoria campaign

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

What Astoria owners ask about paid clicks

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What has to be in place before the first campaign runs?

Conversion tracking, a landing page that matches the ad and a decision about what counts as a lead. Without those, a click is only a cost. We set the tracking and the page first, then open the campaigns on your account.

What is a realistic starting budget for Astoria?

It depends on the trade. An electrician click and a landscaping click buy very different numbers of visits for the same money, so the budget follows the cost per lead you can afford. We set a starting figure together and adjust it after the first month of data.

How quickly can a campaign be live?

Usually within the first week once the account, the tracking and the landing page are ready. Initial results often show in that first week, and the first month is when the search terms get cut and the budget moves toward what works.

What do you do with a click that never becomes a call?

We look at the search term, the ad and the page before changing the bid. Sometimes the term was wrong, sometimes the page asked for too much, and sometimes the phone number was hard to find on a mobile screen. The fix follows the cause.

Does the fee change if we add a second trade?

The fee follows the size of the account: more ad spend, more channels and more landing pages to build all move it. A second campaign adds spend and a page, so the number changes, and we agree the new one before it launches.

Free action plan

Get a free Google Ads review for your Astoria business

Bring the services you want more of, the months you can take more work, and what one finished job is worth. A co-founder will read your account on a short video call and mark where the first dollar should go.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan