FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Tacoma, Washington
PPC for Tacoma service businesses, priced per booked job.
Your Tacoma Google Ads run with call tracking from day one, so every booked job can be traced back to the keyword that bought it.
- Every call tied to its keyword
- A landing page per job type
- Spend steered by cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search, explained
Where a Tacoma ad budget does its best work
A click on “garage door repair tacoma” averages $55.83, so every wasted term has a price on it. Lithium Marketing runs Google Ads for Tacoma service businesses with that math in mind: tracking first, a landing page for each job you want, and search terms cut the moment they stop earning.
The spread across trades is wide. “hvac repair tacoma” clicks run $68.55 on average, while “roofing company tacoma” clicks cost $15.56, so the plan differs by trade: an HVAC company buys a small number of expensive, urgent clicks, and a roofer can test a broader set of terms on a modest budget.
What the auctions show
What the Tacoma click costs say about starting
Urgency decides the landing page more than the bid does. A restoration click runs $22.39 on about 90 searches a month, and nobody with water in the basement reads a brochure first, so that ad goes to a page built around one action: call now.
The day we checked, the ads were quiet: the Map Pack sat first, and no paid spot showed above it. That is one afternoon's picture, not a law of the market. Slots and prices move with the hour, the searcher and the budget, and the Google profile is the piece of the campaign that stays put.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management tacoma | 10 | not reported |
| google ads agency tacoma | under 10 | not reported |
| ppc agency tacoma | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair tacoma | 30 | $68.55 |
| plumber tacoma | 1,300 | $58.28 |
| garage door repair tacoma | 590 | $55.83 |
| electrician tacoma | 480 | $34.03 |
| pest control tacoma | 720 | $31.80 |
| water damage restoration tacoma | 90 | $22.39 |
| roofing company tacoma | 320 | $15.56 |
| landscaping tacoma | 480 | $14.26 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 392 to 890 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber tacoma”, as Google showed it to a searcher located in Tacoma. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Coverage and budget
The metro around your Tacoma campaigns
The Seattle-Tacoma-Bellevue metro area holds 4,161,883 people, and a Tacoma company can serve customers well beyond the city line. Campaign settings should follow the trucks: name the cities you accept, keep the bids there, and leave the rest of the map to someone else.
Budget does not spread evenly, either. The account should pay most for the job types that fill your calendar and pull back on the ones that bring tire-kickers, and you should see that split in your own call records before anyone changes a bid.
- residents (2025 estimate)
- 229,816
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.6%
- population change, 2020 to 2025
- housing units
- 97,298
- housing units
- of occupied homes owner-occupied
- 55.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 64.3%
- of homes built before 1980
- median home value
- $479,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades to bid on
Where the bidding should stay tight
Pierce County's 271 plumbing, heating and air-conditioning contractors include every size of company, and clicks in that field are the priciest in the table. Tight bidding is the answer: exact-match versions of the terms that book jobs, a negative list that grows weekly, and a landing page that proves the specific service in the ad.
Electricians sit in the middle at $34.03 a click, with 480 searches a month for “electrician tacoma”. A middle-priced trade can afford to test: run a small campaign for the highest-value job type, watch the calls for a month, then decide whether the second campaign earns its budget.
County Business Patterns
Trade and home service businesses in Pierce County
Establishments by industry, 2023
- Residential remodelers518
- New home builders318
- Landscaping services297
- Plumbing, heating and air-conditioning contractors271
- Electrical contractors266
- Painting contractors196
- Excavation and site preparation contractors167
- Roofing contractors150
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the account gets set up
Setting up the account, step by step
Nothing gets tuned until every call has a source, then the campaigns follow your busy months.
1
Size up the current account
We read the account you have, keep the campaigns that convert, and write down the search terms that spend without booking.
2
Track the phone and the forms
The phone number, the contact forms and GA4 all report into one account, so any call can be traced back to the search and the ad that produced it.
3
Give each job its own campaign
Your best job types get separate campaigns and separate landing pages, so a drain-cleaning ad never pays for a landscaping click.
4
Tune daily, then weekly
Bids and search terms get adjusted daily through the first 30 days, then weekly, checked against the busy months you know best.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
The case behind the card
F&W Fence Co. with website, SEO and Google Ads
Three kinds of Lithium work sit behind the F&W Fence Co. card: a new website, SEO and Google Ads. Daniel Busby of Willard Power Vac adds his view of the team in the quote below.
Fence“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacCampaign coverage
Targeting the cities around Tacoma
Where your ads show should match where your crews drive. Federal Way, Auburn, Kent, Renton, Olympia and Seattle each have a PPC page below with local figures; set the campaign to the ones you serve and leave the rest out.
Published price
What Tacoma Google Ads cost to manage
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Tacoma businesses ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Tacoma company budget for its first campaign?
Enough to buy calls your booked jobs can pay for, which starts with your trade's click price: HVAC runs expensive, roofing runs cheap. The starting number gets set with you, then adjusted once tracking shows what a lead costs.
How quickly do the first calls arrive?
Calls can start in the opening days of a tracked campaign. The first weeks then go into pruning: search terms that never produce a lead get blocked, the winners get the budget, and cost per lead tends to settle as the account learns your market.
What does the management side cost, and what changes it?
It starts at $500 a month in management, plus ad spend, and the number moves with your ad spend, the channels used and any landing page work. Six months is the usual opening term; after that it rolls month to month with 30 days' notice.
Should we put money into channels beyond Google?
Google first, then test the alternatives. Microsoft's network and the Facebook and Instagram placements are on the menu, and each one gets judged by one measure: whether it produces the kind of calls your trade already wins on Google.
Which campaign reports should we trust when judging the work?
The ones where you can still name the caller. Each ring and form arrives tagged to the search and the ad behind it, and the month closes with a campaign-by-campaign count of calls, leads and cost per lead. Flag the leads that became work, and the budget can follow the winners.
Free action plan
Book a free Google Ads audit for Tacoma
Name the work you want more of and the weeks you can take it on. We will bring the Tacoma click prices for your trade, and a co-founder will walk you through a starting budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ