RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Digital marketing in Gillette, Wyoming
Gillette marketing that makes one team accountable for the calls.
Gillette service businesses get one team for the plan, published prices before work starts, and a monthly report on the calls and leads it brings.
- County trade counts in the plan
- A monthly read on calls and leads
- An AI receptionist on the line
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the plan starts
A Gillette plan built from the county's own business mix
Campbell County holds 1,512 establishments across every industry, and the trade mix runs from electrical contractors to landscapers and painters. A Gillette service business is one of several in its trade, and the customer choosing between them often starts on a phone: a page that explains the job, a profile that shows the reviews, and a call that gets answered. Lithium Marketing builds that path for service businesses in Gillette and the county around it.
Gillette added 1.8% to its population between 2020 and 2025, and 30.6% of Gillette's homes were built before 1980. The first number points to a city that is still adding people; the second points to repair and replacement pages on the website. The plan should cover both, with the phone ready for whichever one calls.
Four services, one customer
Where each service fits in a Gillette plan
The four services are priced separately, so a business can begin with the gap that loses the most calls and add the rest later. The cards link to the Gillette page for each service.
Search pages that match the workService and area pages, a complete Google Business Profile and a report on the calls and leads they bring.Learn more A site a phone can useA WordPress site that loads fast, belongs to you and puts finished-job photos beside the phone.Learn more Ads with a measured budgetGoogle Ads managed from $500 a month, plus ad spend, with call tracking and a monthly look at cost per lead.Learn more A phone line that answersAn AI receptionist at $179 a month, with no contract and no setup fee, plus custom automation scoped on its own.Learn more
Search in Gillette
What the results page shows before a call
For “plumber gillette”, three listings carried 8, 173 and 59 Google reviews. Reviews are one signal a customer weighs, and the profile, the categories and the service pages are the parts a business controls. Google decides who appears in the map and in what order.
Pest control is the one trade with a reported click cost: 70 searches a month at $16.38 a click. A plumber, roofer or landscaper starts from the county's trade counts and the profile, then builds a page for each service the crew wants more of.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency gillette | under 10 | not reported |
| digital marketing gillette | under 10 | not reported |
| marketing agency gillette | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control gillette | 70 | $16.38 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 8 to 173 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber gillette”, as Google showed it to a searcher located in Gillette. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Gillette market
A regional hub where most homes have an owner
Gillette is a regional center for media, education, health and arts. That means a customer may live in a smaller town and still search for a Gillette business, so the site should carry a page for each community your crews serve.
Gillette has 14,216 housing units, and 73.2% of Gillette's occupied homes are owner-occupied. Those owners are the readers for your repair and replacement pages, so put the photos, the service area and the phone where they look first.
- residents (2025 estimate)
- 34,024
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.8%
- population change, 2020 to 2025
- housing units
- 14,216
- housing units
- of occupied homes owner-occupied
- 73.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 30.6%
- of homes built before 1980
- median home value
- $264,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Campbell County
Which trade groups set the page plan
There are 22 residential remodelers in Campbell County and 20 excavation and site preparation contractors. Both trades sell a project, so their pages need a gallery, a service list and a form that asks for the scope before the call.
Electrical is the largest group, with 31 electrical contractors in Campbell County. Campbell County has 8 new home builders as well, and those two trades sit at opposite ends of the job: an electrician sells a visit, and a builder sells a house, so the first screen and the form should not look the same.
County Business Patterns
Trade and home service businesses in Campbell County
Establishments by industry, 2023
- Electrical contractors31
- Residential remodelers22
- Excavation and site preparation contractors20
- Landscaping services19
- Plumbing, heating and air-conditioning contractors11
- New home builders8
- Roofing contractors5
- Painting contractors4
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
What happens first in a Gillette plan
The plan starts with measurement, because every later choice depends on knowing which service brings calls.
1
Measure today's calls
Put tracking on the site, the profile and any ads, so the first report shows the calls and leads each service brings.
2
Get the site ready for traffic
If the site is slow on a phone or keeps the phone number out of sight, it gets fixed or rebuilt before more traffic is bought.
3
Build the search and the profile
We build a page for each service the crew wants more of, area pages for the towns around Gillette, and a complete Google Business Profile.
4
Answer the calls that follow
The receptionist answers around the clock, with your rules deciding which calls transfer to a person.
Proof from a website and SEO project
Robinson Restoration's website and SEO result
Robinson Restoration, a restoration company, brought Lithium in for a new website and SEO. The card shows what that work did. Kevin Atiyeh, who runs Atiyeh Bros, adds his own words about working with Lithium; his company sells carpet and rugs.
Restoration“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Gillette
Where the nearby pages lead
Gillette sits between the Bighorn Mountains and the Black Hills. Casper and Laramie in Wyoming, Rapid City in South Dakota and Billings in Montana each have a page with local figures for the same services. The state page collects them.
Pricing
What a Gillette marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you pick a Gillette marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Gillette business put the first marketing dollar?
Start with the one that hurts most: the phone, the site or the search. A co-founder will check the site, the Google profile and the ads on the first call, then say whether the next dollar belongs in reception, a rebuild, SEO or Google Ads.
Can we hire Lithium for one service first?
You can start with one and add the others when the work supports it. A business that needs calls now may start with Google Ads; one that wants to build search over time may start with SEO and the website. Every service reports into the same call and lead numbers, so the next choice is easier.
How does Lithium work with a business in Gillette?
By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. Your first call is with DJ Van Zanten, a co-founder, and Allison McKenney handles the account day to day.
How do you show that the marketing is working?
The report counts calls and leads, sets them against the management fee and the ad spend, and shows a cost per lead for each service. Your team adds which leads became customers, so the next decision uses work you won.
What does the AI receptionist cost, and what is custom automation?
The AI receptionist costs $179 a month, has no contract, no setup fee, and answers around the clock. Custom automation covers the work after the call, and Lithium quotes it separately.
Free action plan
Ask for a Gillette plan built on your numbers
Tell us what the business sells, where the crews work and which service should bring more calls. A co-founder will go over it on a short video call and name the first thing to fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ