Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Butte, Montana
Butte PPC that brings in more calls, with the fee published and the account in your name.
Butte service businesses get Google Ads for the jobs they want, with the account in their name and a report on calls and leads.
- A budget you approve first
- Search terms reviewed weekly
- The ad account stays yours
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC before the first click
Before the first Butte click
When we checked “plumber butte”, no paid ads appeared on the results page. The local listings were what a customer saw first. A trade search can be quiet in the paid space while those listings are busy, so a campaign starts beside a strong profile. Lithium Marketing runs Google Ads for Butte service businesses, and the account goes in your name before the first campaign.
Management starts at $500 a month, plus ad spend, and the report counts calls, leads and cost per lead. If a campaign cannot show its cost per lead, the next month's budget is a guess.
Search in Butte
What the paid results do and do not show
A Butte campaign should be built around the jobs worth buying, because a plumbing call, a roof replacement and a landscape install are not worth the same. Each gets its own budget and its own landing page.
When we checked “plumber butte”, the local listings carried 33, 30 and 20 reviews. A campaign competes with those listings for the click, so the landing page should answer the same question the listing does.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency butte | under 10 | not reported |
| ppc agency butte | under 10 | not reported |
| ppc management butte | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 20 to 33 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber butte”, as Google showed it to a searcher located in Butte. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Butte market
When the calls come, and what to do about it
Butte's winters are long and cold: January averages 20.0 °F, 30.9 nights a year fall below 0 °F and 53.8 days fail to top freezing. If your calls bunch up around a cold snap, the budget should be ready for those weeks, with a landing page that loads fast and a phone number at the top.
If you sell outdoor work, the season is short: July averages 63.6 °F in Butte. The campaign should build before that window and hold budget for the weeks that matter.
- residents (2025 estimate)
- 35,469
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.8%
- population change, 2020 to 2025
- housing units
- 17,158
- housing units
- of occupied homes owner-occupied
- 70.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 73.9%
- of homes built before 1980
- median home value
- $257,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Silver Bow County
Which trades to bid on in Butte
The county has 15 landscaping companies and 10 excavation and site preparation contractors. Both sell work that is planned, so their ads can run on a longer runway and their landing pages can ask for a project address and a start date.
Plumbing and heating is one of the two largest fields in Silver Bow County, at 17 establishments, so the campaign can carry a shorter page, a phone number at the top and a budget that can move to the hours your call history shows.
County Business Patterns
Trade and home service businesses in Silver Bow County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors17
- Residential remodelers17
- Landscaping services15
- New home builders13
- Excavation and site preparation contractors10
- Electrical contractors9
- Roofing contractors4
- Painting contractors3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
What happens before the first Butte ad runs
The account is yours, the tracking goes in first, and the budget waits for both.
1
Look at what is live
The account gets a full read: the campaigns that convert stay, and the searches that waste money go on a list.
2
Measure before spending
GA4, call tracking and conversion tags go in first, so the first report has something to compare.
3
Separate the jobs
Each service you want to sell gets its own campaign and landing page, with a budget you approve.
4
Tune on a rhythm
The first 30 days get daily attention; after that the account is reviewed weekly.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A paid search example: Town & Country Glass
Dave Turin of Dozer Dave gives the recommendation on the card. The case is Town & Country Glass, a Portland commercial glass business, and the figures come from a new site, search engine optimization and PPC run together.
Commercial glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Butte
A campaign that grows past one city
Each nearby city has its own PPC page: Bozeman, Missoula, Great Falls and Idaho Falls, Idaho. The Montana page covers the rest, so a campaign that grows past Butte can see which markets already have a plan.
Published price
Management pricing for a Butte campaign
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What budget should we start with?
The starting budget should cover the calls one good month of work can pay for. We agree on it together, keep management separate from ad spend, and revisit it after the tracking shows what a lead costs.
When do the calls start?
A new campaign usually produces calls inside its first week. The rest of the work is subtraction: cut the searches that never become a job, and put the saved money behind the ones that do.
Do we keep the Google Ads account if we leave?
The account is in your name from the start, so it stays with you. If you leave Lithium, the account, its history and its campaigns go with you.
Can you run ads on Meta and Microsoft too?
Google is where the trade searches start, so it gets the first budget. Microsoft Ads and Meta ads on Facebook and Instagram are available when a trade's customers spend their time there, and the report decides whether a second channel earns a place.
What does the monthly report show?
The report lists calls, leads and cost per lead for the month. When you mark which leads became paying jobs, the next report can compare that against the spend, and the budget follows the jobs and not the clicks.
Free action plan
Get a free plan for the first month of Butte ads
Tell us the trade, the work you want more of and what a job like that is worth. The budget, the landing page and the account setup get worked out with a co-founder on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ