Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing for Irving, Texas
A marketing agency helping Irving service businesses win more work.
Build demand for your services in Irving with a marketing plan that starts with your priorities and a call with a co-founder.
- Service pages written for buyers
- Reports on calls and quote requests
- Search campaigns matched to your work
Google searches each month
What Irving searches for, by service
100
searches a month
- SEO60
- Digital marketing20
- Web design20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Choose your next source of work
Irving marketing starts with the jobs you want
Lithium Marketing helps service businesses in Irving attract customers through their websites, SEO and paid ads, then handle calls with AI reception. Irving’s population grew 0.1% between 2020 and 2025. With little population growth to lean on, your plan needs a reason for an existing customer base to consider your company: the services you specialize in, the work you can show and an easy way to request it.
We start by asking what you want to book more often and what your crews can take on. A roofer looking for replacement projects needs a different offer from a plumber seeking repair calls. Your website, search campaigns and phone answers should all describe the same work, with reporting that helps you decide where the next marketing dollar belongs.
Services with different jobs to do
Build the Irving marketing program your business needs
Open a service below to see the local figures, the work involved and the buying questions it should answer.
Compete for Irving service searchesPut your repair, installation and maintenance work into searchable pages that answer what Irving customers can hire you to do.Learn more Give buyers a reason to callExplain household and commercial work with separate examples, readable service pages and quote forms customers can complete on their phones.Learn more Price the next advertising testCompare the click costs for your services, choose the jobs worth advertising and judge campaigns using lead costs and booking feedback.Learn more Keep the phone answers consistentGive homeowners and property managers an AI receptionist that knows your offer, then scope any follow-up automation as a separate project.Learn more
Demand for the work itself
Customers search for a service before they know your name
The phrase “plumber irving” attracts about 590 searches a month. For a plumbing business, that is a reason to make the repair and installation services easy to find on Google, explain them on the website and put a call button beside the offer. We research your own services before recommending which searches to pursue.
Roofing has its own demand: “roofing company irving” records about 390 monthly searches. A roof replacement page should show finished jobs, explain the estimate process and invite the visitor to discuss a project. SEO can help that page get found; ads can send buyers to it while the organic work develops.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing irving | 10 | not reported |
| marketing agency irving | 10 | not reported |
| digital marketing agency irving | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration irving | 30 | $482.56 |
| garage door repair irving | 170 | $96.75 |
| plumber irving | 590 | $67.79 |
| landscaping irving | 90 | $50.86 |
| pest control irving | 390 | $37.09 |
| electrician irving | 260 | $27.44 |
| hvac repair irving | 40 | $15.05 |
| roofing company irving | 390 | $6.68 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 37 to 1,400 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber irving”, as Google showed it to a searcher located in Irving. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who hires you
Make room for property managers as well as homeowners
In Irving, owners occupy 38.1% of occupied homes. If rental-property work is part of your business, say how landlords and managers can request it. The website can describe repeat maintenance or a property turnover service, and the phone script can ask who should receive the estimate.
Irving includes Las Colinas, a mixed-use planned community. A company offering both household and commercial services should give each buyer a clear explanation of the work. That may mean separate service pages and campaigns, with photos from the kind of property the customer manages.
- residents (2025 estimate)
- 257,076
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.1%
- population change, 2020 to 2025
- housing units
- 102,512
- housing units
- of occupied homes owner-occupied
- 38.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 35.9%
- of homes built before 1980
- median home value
- $315,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
A reason to choose your business
Trade labels need a stronger sales story
Plumbing, heating and air-conditioning contractors account for 727 establishments in Dallas County. For your business, the marketing should get beyond the category name. Explain the problems your crew handles, the service area and the process for booking, then support those claims with customer reviews and work you have completed.
The 185 painting contractors in Dallas County sell work customers can compare visually. Before-and-after photos and a description of preparation help a buyer understand a quote. Landscapers and remodelers can make the same kind of case with project details; a larger advertising budget cannot supply those details for you.
County Business Patterns
Trade and home service businesses in Dallas County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors727
- Residential remodelers588
- Electrical contractors553
- Landscaping services497
- New home builders428
- Roofing contractors243
- Painting contractors185
- Excavation and site preparation contractors121
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Put the budget in order
Decide what Irving marketing needs to accomplish first
Your service priorities and available crew time set the brief; we turn them into work you can review.
1
Pick the work worth pursuing
Tell us which jobs you want, what customers usually pay and how much capacity you have. We examine your site and current marketing against those priorities.
2
Find what stops a customer calling
We look for missing service information, weak mobile pages and gaps in search visibility. The proposal names the problems to fix and the services needed to fix them.
3
Connect promotion with the response
The pages, ads and phone instructions use the same service list and coverage. Call and form tracking shows the sources of recorded leads.
4
Review leads against booked work
You tell us which requests became jobs and which were wrong for the crew. We use that feedback with campaign results to decide what to improve or expand.
Clients behind the numbers
Town & Country Glass: the services behind the results
For Portland commercial glass company Town & Country Glass, Lithium supplied a website, SEO and Google Ads. Its results reflect that combined marketing work. Chris Martin of Mt. Hood Pro Painting also shares what working with Lithium has meant for his business.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingChoose the markets you serve
An Irving plan can include work beyond the city
Compare the marketing pages for Dallas, Carrollton and the other linked cities when choosing where to seek more customers. The Dallas-Fort Worth overview and Texas directory help you review wider coverage without treating every market as Irving.
Pricing
Set your priorities beside the service prices
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Hiring marketing help for an Irving service business
Still curious?
Call (503) 766-5964 or email [email protected].
Can I begin with a single marketing service?
You can commission a single service and expand when there is a reason to. A working website may need SEO or ads; a confusing site may need rebuilding first. We explain the order we recommend and the problem each service would address before you choose the scope.
What determines the cost of my marketing plan?
The cost follows the services you choose and the amount of work each needs. Website scope depends on pages and integrations; SEO depends on search goals and the value of the jobs you win. Ad management varies with ad spend, channels and landing page work. Custom automation receives its own quote after discovery.
How would our team work with Lithium?
You work with a co-founder on strategy and an account manager on day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You supply business knowledge and review the work; we handle the marketing tasks in the agreed plan.
Is there an initial commitment for ongoing marketing?
The usual agreement begins with six months and continues month to month afterward, with 30 days’ notice. Your proposal identifies the scope and final terms before work begins. The AI receptionist has no contract; custom automation is quoted separately after we understand the task.
How do we judge progress if we already get referrals?
Track recorded calls and forms by source, then compare them with your booking records. We want to know which campaigns brought customers asking for the services you want to grow. Referrals still matter, and your feedback helps distinguish familiar customers from people discovering the business through marketing.
Free action plan
Choose your next marketing move with a free Irving plan
Tell a co-founder where you want the business to grow. On a short video call, review your existing marketing and get a free plan for the next priority. Send your website beforehand.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ