Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Marketing in Casper, Wyoming
A marketing agency for Casper service businesses that tracks calls first.
Casper service businesses get one team and one report, with prices published before work starts and a co-founder on the first call.
- One team for the four services
- One report for the whole program
- A written plan before work starts
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The short version
What one team changes for a Casper business
Lithium Marketing runs four services as one plan for Casper service businesses: the website, the search work, the ads and the phone line. Natrona County holds 3,071 business establishments, so the field is crowded; tracking goes on the site, the profile and any ads, and the plan follows the numbers.
The Casper, WY metropolitan area holds 80,526 people, and Casper is the county seat of Natrona County. A business that serves the city and the towns around it needs one service list that customers read the same way wherever they find you.
The four services
Four services, four jobs to do
Start with the gap that costs you calls now, then add the next service when the numbers support it.
Casper SEOPages for the trades you want more of, plus town pages for the places your crews work.Learn more Casper web designA WordPress site you own, with finished-job photos and a call button that works on a phone.Learn more Casper PPCGoogle Ads in an account in your name, with the fee agreed first and reports in calls, leads and cost per lead.Learn more Casper AI receptionistEvery call answered at any hour, appointments booked and transfers to a person, at $179 a month with no contract or setup fee.Learn more
Search in Casper
What Casper customers type before they call
Pest control is a small search in Casper, about 10 searches a month, but a Casper click costs $25.76, so a pest company should make one page count and cover the towns around Casper.
Natrona County's trade counts point the same way. Residential remodelers, landscapers and electricians each sell work a customer searches by name, so the page for each trade has to name the work; a search that names a trade and a town tells you what the page should say.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency casper | under 10 | not reported |
| digital marketing casper | under 10 | not reported |
| marketing agency casper | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control casper | 10 | $25.76 |
| plumber casper | 1,000 | $6.52 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 18 to 493 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber casper”, as Google showed it to a searcher located in Casper. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Casper market
What Casper's housing and business base mean for the plan
60.0% of Casper's housing was built before 1980, and 69.8% of Casper's occupied homes are owner-occupied. A site that leads with repair and replacement pages speaks to the housing that is already there, and a commercial page gives property managers and small businesses somewhere to land.
Casper is a regional center of banking and commerce, so not every call comes from a homeowner. The plan should cover the commercial work you take as well as the residential work, with the same service list on both.
- residents (2025 estimate)
- 58,771
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.6%
- population change, 2020 to 2025
- housing units
- 27,746
- housing units
- of occupied homes owner-occupied
- 69.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 60%
- of homes built before 1980
- median home value
- $260,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Natrona County
The trades that shape a Casper plan
Residential remodelers lead Natrona County's trade list at 51, followed by 43 landscaping services and 41 electrical contractors. That many names means the page has to give a reason to choose one, and finished-job photos plus a page for each service provide it.
The repair and finish trades carry real weight too: 37 plumbing, heating and air-conditioning contractors and 14 painting contractors work in Natrona County. A plumber needs a phone number that is easy to find; a painter needs galleries and a quote form that asks for the scope.
County Business Patterns
Trade and home service businesses in Natrona County
Establishments by industry, 2023
- Residential remodelers51
- Landscaping services43
- Electrical contractors41
- Plumbing, heating and air-conditioning contractors37
- Excavation and site preparation contractors34
- New home builders15
- Painting contractors14
- Roofing contractors13
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first four moves
The order we work in for a Casper business
One team does the work, and the first job is picked because it is costing you calls now.
1
Start with a call count
Before anything changes, we put tracking on the site, the profile and the ads you already run, so the first report has a baseline.
2
Fix the step that loses calls
If the page a phone loads is slow or the number is hard to find, that gets fixed first, because every service sends the customer there.
3
Build pages for the trades you want
SEO adds service and town pages for the work you want more of, and Google Ads buys calls while those pages gain ground.
4
Answer the calls it produces
The AI receptionist answers the calls the first three produce, and custom automation is scoped after a free call when the admin work needs it.
Proof
A garden center's year, and a client's own words
Drake's 7 Dees is a garden center. Lithium rebuilt its website, ran the SEO and managed the Google Ads, and the card shows what changed across those three services. The quote beside it comes from Daniel Busby of Willard Power Vac.
Garden center“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacNearby cities
The towns around Casper and the rest of Wyoming
The plan travels. A business that sells beyond Casper can run the same four services in the nearby cities below, including Fort Collins, Colorado across the state line. The Wyoming page lists every other city in the state.
Pricing
What a Casper marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you hire a Casper marketing team
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Casper business fix first?
The first fix is the one that turns a call you already get into a conversation. A phone that rings out gets the answering work first; a page that takes too long on a phone gets the site work first; if both are solid, the service and town pages come next so Google has something to match. A co-founder puts those three in order after looking at your tracking and listings.
What does the monthly report show?
Calls and leads by service and by campaign, with cost per lead on the Google Ads side. The first month sets a baseline, and each report shows what moved. If you track which leads became customers in your own system, that stays in your system; the count of calls and leads does not depend on it.
How does one plan handle several trades and towns?
One team writes the service pages, sets the ads, watches the profile and runs the phone line. A customer in Casper, Mills or Evansville then sees the same service list at every step. That matters when a business sells several trades and works across several towns; the alternative is a different vendor for each channel, each with its own version of the offer.
What changes the total when we add a service?
The services are priced separately, so the total is whatever you choose to run. SEO depends on the number of service pages and towns in the plan, Google Ads depends on the ad spend and channels, a website is quoted before work starts and custom automation is scoped after a free call.
How do the strategy calls work from Casper?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. The first strategy call is with a co-founder, and the account manager handles the day to day.
Free action plan
Get the first fix for your Casper marketing
Send the trades you want more calls from and the platform your site runs on. On a short video call, a co-founder will read the pages, the profile and the ads and name the one fix that comes first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ