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Marketing in Cheyenne, Wyoming

A marketing agency for Cheyenne service businesses that reports in calls you can count.

Cheyenne service businesses get one plan and one report measured in calls and leads, at published prices, with a co-founder on the first call.

  • A site that loads on a phone
  • Service pages built for your trades
  • Every lead shows its source
Robinson Restoration website homepage built by Lithium Marketing
26Xorganic traffic for Robinson Restoration (79 to 2,200+ visits a month, SEO only)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

One plan, four services

How the four Cheyenne services fit together

The website, the search work, the ads and the phone line stop pulling in different directions when one team runs them. Lithium Marketing runs that plan for Cheyenne service businesses, so the page a customer finds, the ad they click and the call they make all point back to the same service list.

Cheyenne's population reached 66,507 in the 2025 estimate, up 1.7% from 2020, and Laramie County holds 3,625 business establishments. The customers are already here, so the plan is built around the searches they make now.

Housing in Laramie County

What the county's housing means for the pages

Laramie County has 45,659 housing units, and 49.9% of them were built before 1980. A contractor working around Cheyenne sees that housing every week, so the pages should start with the house the customer lives in and the job they called about.

The towns around Cheyenne are part of the same market. A business that takes work in them needs a page for each town, with its own photos and service list, or those customers may find a local name first.

residents (2025 estimate)
66,507
residents (2025 estimate)
population change, 2020 to 2025
+1.7%
population change, 2020 to 2025
housing units
30,807
housing units
of occupied homes owner-occupied
67.1%
of occupied homes owner-occupied
of homes built before 1980
56.8%
of homes built before 1980
median home value
$333,700
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Laramie County

The trades Laramie County runs on

Laramie County's 47 residential remodelers and 42 plumbing, heating and air-conditioning contractors give a Cheyenne homeowner plenty of names to compare. A page that says “we do it all” does not help; the company that names the jobs it wants and shows the finished work does.

The smaller fields matter too. The county has 15 roofing contractors and 11 painting contractors. In a smaller field, a page for each service and a full photo set can separate a company from the names a customer scrolls past.

County Business Patterns

Trade and home service businesses in Laramie County

Establishments by industry, 2023

  • Residential remodelers
    47
  • Landscaping services
    45
  • Plumbing, heating and air-conditioning contractors
    42
  • New home builders
    35
  • Electrical contractors
    34
  • Excavation and site preparation contractors
    30
  • Roofing contractors
    15
  • Painting contractors
    11

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

The order of work in Cheyenne

One plan, with the first job picked because it is costing you calls now.

1

Map the calls you already lose

Tracking goes on the site, the Google Business Profile and any ads already running, so the first month shows which calls arrived and which went to voicemail.

2

Repair the page before the budget

A slow phone page or a hidden number gets fixed first, because the trade pages, the ads and the receptionist all send the customer to the same place.

3

Build one page per service, then bid

SEO adds the pages for the work you want more of, and Google Ads buys the calls you need sooner while those pages earn their place.

4

Put the receptionist behind it all

The AI receptionist answers the calls the other three produce, and custom automation is scoped after a discovery call when the admin work needs it.

Proof

A Portland glass company, three services and one card

The card belongs to Town & Country Glass, a commercial glass company in Portland. Lithium rebuilt the site, ran the SEO and managed the Google Ads, so the numbers come from all three pieces of work. The quote beside it is from Nathan Boos of Hillsview Building, who has his own view of the team.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Around Cheyenne

Marketing for the towns around Cheyenne

Cheyenne sits near the Colorado line, and the pills below cover both sides: Laramie is the Wyoming town, while Fort Collins, Greeley, Longmont, Boulder and Thornton are Colorado. Each page has that town's figures. Start with the one where your crews already work, and the Wyoming page lists every other city in the state.

Pricing

What each Cheyenne service costs

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What Cheyenne owners ask before hiring

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

We have a site, some ads and a phone. What comes first?

Tracking comes first. Until calls and forms are counted, none of the four services can be judged. Once the numbers are in, a co-founder picks the weakest link, whether that is the site, the search work, the ads or the phone line.

Can we hire one service and add the rest later?

You can. A website can go first while the ads wait, or Google Ads can run while the pages get built. The next service is judged by the calls it adds to the same report.

What moves the total cost?

Three things: the number of pages the site needs, the number of services and towns in the monthly SEO scope, and how much ad spend sits behind the ads. The pricing block above lists all five services, and a proposal sets the scope before work starts.

Does it matter that Lithium is not in Cheyenne?

Your strategy calls go to a co-founder, and Allison McKenney handles day-to-day questions as your account manager. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.

How will we know the plan is working?

The monthly report counts calls, leads and cost per lead, and the first month sets the baseline. If your team marks the leads that became jobs, the report can show which work they came from.

Free action plan

Start with a free Cheyenne marketing plan

Bring the site, the services you want to grow and the towns your crews reach. A co-founder will pick the first fix and show what month one looks like, on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan