Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Marketing in Cheyenne, Wyoming
Cheyenne service businesses get one plan and one report measured in calls and leads, at published prices, with a co-founder on the first call.

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Businesses
we’ve worked with
Businesses we’ve worked with
One plan, four services
The website, the search work, the ads and the phone line stop pulling in different directions when one team runs them. Lithium Marketing runs that plan for Cheyenne service businesses, so the page a customer finds, the ad they click and the call they make all point back to the same service list.
Cheyenne's population reached 66,507 in the 2025 estimate, up 1.7% from 2020, and Laramie County holds 3,625 business establishments. The customers are already here, so the plan is built around the searches they make now.
The four services
Start with the service that is losing calls now, then add the next when the calls show up.
Search in Cheyenne
About 480 searches a month name “electrician cheyenne”. Plumbing searches run higher, roofing and pest control lower, and every one of them names a trade and the town, so a general services page gives Google and the customer too little to match.
Each search has to land somewhere specific: a page that answers the trade, an ad that buys the click when the work is urgent, and a phone line that answers when the call comes. When one team runs all of it, the same service list and the same call tracking carry through.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency cheyenne | under 10 | not reported |
| digital marketing cheyenne | under 10 | not reported |
| marketing agency cheyenne | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company cheyenne | 390 | $13.10 |
| garage door repair cheyenne | 210 | $12.96 |
| plumber cheyenne | 1,000 | $10.51 |
| pest control cheyenne | 210 | $8.26 |
| electrician cheyenne | 480 | $5.25 |
| landscaping cheyenne | 390 | $2.60 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber cheyenne”, as Google showed it to a searcher located in Cheyenne. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Housing in Laramie County
Laramie County has 45,659 housing units, and 49.9% of them were built before 1980. A contractor working around Cheyenne sees that housing every week, so the pages should start with the house the customer lives in and the job they called about.
The towns around Cheyenne are part of the same market. A business that takes work in them needs a page for each town, with its own photos and service list, or those customers may find a local name first.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Laramie County
Laramie County's 47 residential remodelers and 42 plumbing, heating and air-conditioning contractors give a Cheyenne homeowner plenty of names to compare. A page that says “we do it all” does not help; the company that names the jobs it wants and shows the finished work does.
The smaller fields matter too. The county has 15 roofing contractors and 11 painting contractors. In a smaller field, a page for each service and a full photo set can separate a company from the names a customer scrolls past.
County Business Patterns
Trade and home service businesses in Laramie County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
One plan, with the first job picked because it is costing you calls now.
Tracking goes on the site, the Google Business Profile and any ads already running, so the first month shows which calls arrived and which went to voicemail.
A slow phone page or a hidden number gets fixed first, because the trade pages, the ads and the receptionist all send the customer to the same place.
SEO adds the pages for the work you want more of, and Google Ads buys the calls you need sooner while those pages earn their place.
The AI receptionist answers the calls the other three produce, and custom automation is scoped after a discovery call when the admin work needs it.
Proof
The card belongs to Town & Country Glass, a commercial glass company in Portland. Lithium rebuilt the site, ran the SEO and managed the Google Ads, so the numbers come from all three pieces of work. The quote beside it is from Nathan Boos of Hillsview Building, who has his own view of the team.
Commercial glass13Xorganic traffic
145 to 1,849 visits a month
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Cheyenne
Cheyenne sits near the Colorado line, and the pills below cover both sides: Laramie is the Wyoming town, while Fort Collins, Greeley, Longmont, Boulder and Thornton are Colorado. Each page has that town's figures. Start with the one where your crews already work, and the Wyoming page lists every other city in the state.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Tracking comes first. Until calls and forms are counted, none of the four services can be judged. Once the numbers are in, a co-founder picks the weakest link, whether that is the site, the search work, the ads or the phone line.
You can. A website can go first while the ads wait, or Google Ads can run while the pages get built. The next service is judged by the calls it adds to the same report.
Three things: the number of pages the site needs, the number of services and towns in the monthly SEO scope, and how much ad spend sits behind the ads. The pricing block above lists all five services, and a proposal sets the scope before work starts.
Your strategy calls go to a co-founder, and Allison McKenney handles day-to-day questions as your account manager. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
The monthly report counts calls, leads and cost per lead, and the first month sets the baseline. If your team marks the leads that became jobs, the report can show which work they came from.
Free action plan
Bring the site, the services you want to grow and the towns your crews reach. A co-founder will pick the first fix and show what month one looks like, on a short video call.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ