Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Paid search, explained
PPC management for Columbia, MO service businesses, with every ad call counted.
A Columbia campaign gets call tracking from the first click, and the monthly report ties each campaign's calls and leads to a cost per lead.
- Every call tagged to its search
- A page for the work you want
- Spend follows the busy months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the money goes
What a Columbia campaign should buy
A click on “garage door repair columbia mo” averages $42.34, and a click on “landscaping columbia mo” averages $6.10. Lithium Marketing puts the tracking in before the first Columbia campaign, so each of those clicks can be tied to a call, and the report follows the calls that turn into work.
The page for “plumber columbia mo” showed no paid ads when we checked, and the local listings held the top. That page can look different tomorrow, so the campaign should support the profile, not replace it. The management fee starts at $500 a month, plus ad spend. It scales with what you spend, the channels you run and the landing page work.
Click costs
Columbia click prices, trade by trade
Roofing clicks in Columbia average $15.38 and plumbing clicks $15.90, while pest control in Columbia sits at $9.91 on 480 searches a month. The pricier the click, the tighter the landing page needs to be, because a wasted click is money that does not come back.
A small search can still book work. “hvac repair columbia mo” draws 20 searches a month, so an HVAC company here buys a small number of clicks and makes each landing page answer the repair question.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management columbia mo | 10 | not reported |
| google ads agency columbia mo | under 10 | not reported |
| ppc agency columbia mo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair columbia mo | 260 | $42.34 |
| water damage restoration columbia mo | 20 | $17.33 |
| plumber columbia mo | 1,000 | $15.90 |
| roofing company columbia mo | 260 | $15.38 |
| electrician columbia mo | 320 | $12.16 |
| hvac repair columbia mo | 20 | $9.93 |
| pest control columbia mo | 480 | $9.91 |
| landscaping columbia mo | 260 | $6.10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 204 to 2,600 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber columbia mo”, as Google showed it to a searcher located in Columbia. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The metro
What the metro area means for targeting
The Columbia metro area holds 219,062 people, and a campaign limited to the city name leaves the rest of the metro to competitors. Build the account around the ground your crews cover, and set bids city by city where the work is worth the trip.
Google decides where an ad shows, so a tight list of towns and a clear landing page beat a broad radius. After the first month, review the search terms weekly and cut the ones that never turn into a call.
- residents (2025 estimate)
- 130,851
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.8%
- population change, 2020 to 2025
- housing units
- 56,054
- housing units
- of occupied homes owner-occupied
- 48.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 31.8%
- of homes built before 1980
- median home value
- $284,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade mix
What the county's trade mix means for bids
Boone County has 10 roofing contractors and 82 landscaping companies. A roofer who sells replacements needs campaigns built around replacement and repair searches; a landscaper selling maintenance needs an offer that fits a recurring service.
Boone County lists 8 pest control companies. If you sell pest control on a recurring plan, the ad should show the plan and a starting price, because a caller may be weighing a single visit against a season.
County Business Patterns
Trade and home service businesses in Boone County
Establishments by industry, 2023
- Residential remodelers84
- Landscaping services82
- New home builders68
- Plumbing, heating and air-conditioning contractors64
- Electrical contractors32
- Painting contractors32
- Excavation and site preparation contractors23
- Roofing contractors10
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The account
From audit to a live Columbia account
Tracking is live before the first dollar of ad spend, so week one already has a number to judge.
1
Find what already works
We sort the account into campaigns worth keeping and terms worth cutting, then check every conversion tag.
2
Tag each call and form with its source
Before launch, call tracking, GA4 and conversion tags go in, so the first click already has a name attached.
3
Build the page each job needs
Each job type you want more of gets a page built around it, with the phone number under the caller's thumb.
4
Cut the terms that never pay
The first 30 days get a daily look at bids and search terms; after that, the account gets a weekly pass. Budget moves toward the campaigns that produce work.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
A glass company's paid and organic numbers
Town & Country Glass, a commercial glass company in Portland, hired Lithium for its website, SEO and Google Ads; the card pairs the paid conversion rate with the organic gains. The quote beside it comes from Matt Johnson's time running On-Target Landscape, and it describes the lift he saw in his online presence.
Commercial glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Missouri
Ad campaigns for other Missouri markets
A campaign can be split by city, with its own budget for each one. The city links below price the clicks in each market; the Missouri page lists every city with a page.
Published price
Columbia ad management, priced before launch
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you put money behind Columbia clicks
Still curious?
Call (503) 766-5964 or email [email protected].
What budget makes a Columbia campaign worth running?
Start with the revenue one booked job brings in. Your trade's click cost and the landing page's conversion rate set the range, and we agree on a starting number you can watch for the first month.
What should I expect in the first 30 days?
Week one is about a live line, not perfect numbers. Calls usually begin once tracking is on. After that, cut the searches that never become a job and move that money to the ones that do; the first month gives you a real cost per lead.
Is the management fee locked to a term?
Plan on an initial six-month term. From there it runs month to month, and 30 days' notice ends it. The first six months give the account time to show which searches pay. The management fee tracks your ad spend, the channels you run and the landing pages we build; you approve the number before launch.
Which channels besides Google do you manage?
Lithium manages Microsoft Ads and Meta, and Meta covers Facebook and Instagram. We only add one after the Google account shows what a call costs in your trade, so the second channel starts with a number.
Will I see which keyword produced each call?
Every call from an ad is tied to its search term, ad and campaign, so any line of the report can be traced back to a conversation. Mark which calls became jobs and next month's budget follows those, not the cheapest clicks.
Free action plan
Price a Columbia ad budget against your trade's clicks
Tell us your trade and the months your crew is busiest. A co-founder brings the click costs for those searches and a budget calendar to a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ