PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Concord, New Hampshire
Concord PPC built around what a click costs.
Concord service businesses get Google Ads planned around a $29.91 roofing click, with call tracking from the first campaign and a report on calls and leads.
- A budget calendar by trade
- Wasted clicks cut every week
- A bid for each town you serve
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Concord PPC, priced by the click
Where a Concord Google Ads budget goes first
Lithium Marketing runs Google Ads for Concord service businesses, and the account sits in your name from the first campaign, so the history stays with you. The management fee is from $500 a month, plus ad spend, and the monthly report counts calls, leads and cost per lead.
Concord clicks are not cheap. “plumber concord nh” averages $26.19 on 210 searches a month, and “garage door repair concord nh” averages $26.69 on 50 searches a month. A broad campaign at those prices wastes budget fast, so we start with match types, negatives and a landing page for the one job you want most.
Click costs in Concord
What Concord clicks cost by trade
Landscaping carries the lowest click price in the trade table: “landscaping concord nh” averages $6.09 a click on 140 searches a month. Plumbing, roofing and garage door clicks cost far more, so those campaigns need tighter search terms and a page built for one job before the budget goes up.
On the day we checked “plumber concord nh”, no paid ads showed and the Map Pack held the top of the page. Ad positions change by the hour and by searcher, so treat the profile as the base and the campaign as the layer that adds reach.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency concord nh | under 10 | not reported |
| ppc agency concord nh | under 10 | not reported |
| ppc management concord nh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company concord nh | 50 | $29.91 |
| garage door repair concord nh | 50 | $26.69 |
| plumber concord nh | 210 | $26.19 |
| pest control concord nh | 110 | $23.61 |
| electrician concord nh | 110 | $20.11 |
| landscaping concord nh | 140 | $6.09 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 108 to 1,000 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber concord nh”, as Google showed it to a searcher located in Concord. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Concord market
A budget calendar built around Concord winters
Concord has long, cold, snowy winters, and the seasons between are short. If your work is exterior, the budget should carry you through the slow months and climb before the thaw, not stay flat all year.
Interstate 89 and Interstate 93 meet south of the city limits. The towns around Concord, from Canterbury and Loudon to Pembroke, Bow, Hopkinton, Webster and Boscawen, can each be a separate ad target with a bid of its own.
- residents (2025 estimate)
- 44,597
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.4%
- population change, 2020 to 2025
- housing units
- 19,259
- housing units
- of occupied homes owner-occupied
- 56.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 61.4%
- of homes built before 1980
- median home value
- $350,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Merrimack County
Two trades, two different bid strategies
A roof replacement is a considered purchase, so the ad should land on finished roofs, a project form and the towns you cover. With 8 roofing contractors in Merrimack County and 50 searches a month for “roofing company concord nh”, a roofer can compete for those clicks with a tight list of negative keywords and a landing page that shows the work.
Plumbing is the busier search: 210 searches a month for “plumber concord nh”. There, the landing page should lead with the phone and the jobs you take after hours, and the ads should run on the urgent phrases your crew can staff.
County Business Patterns
Trade and home service businesses in Merrimack County
Establishments by industry, 2023
- Landscaping services115
- Plumbing, heating and air-conditioning contractors99
- Electrical contractors85
- Residential remodelers61
- New home builders50
- Excavation and site preparation contractors44
- Painting contractors31
- Roofing contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The order a Concord account gets built
The account opens in your name, and the tracking is tested before a dollar of ad spend moves.
1
Check the current account
We read the account's recent history, keep the campaigns that produced calls and mark the search terms that only cost money.
2
Test every conversion
Forms, calls and GA4 events get checked one by one, so the first report counts real calls and forms.
3
Build by job, not by keyword
Each service you want more of gets its own landing page, ad group and negative keyword list.
4
Review at 30 days
We tune bids daily for the first month, then weekly, and set the next budget against the calls the report shows.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Three services behind a Portland-area plumber's card
Sarkinen Plumbing is a Portland-area company. Lithium ran its Google Ads, built its website and handled its SEO; the card reflects that work. Marc Rickabaugh, who runs Rickabaugh Construction, talks about the people behind it.
Plumbing“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Concord
PPC coverage across the Concord area
A Concord campaign can give Manchester, Rochester, Nashua and Dover a bid each. Click costs for each are on its PPC page; the two Massachusetts cities have their own pages, and the state page collects the rest.
Published price
What Concord businesses pay for PPC management
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Concord Google Ads questions owners ask
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Concord business spend on ads?
Work backward from the job. A roof replacement is worth more than a drain clearing, so a roofer can pay more per click than a plumber, and at $29.91 against $26.19 the two budgets should not match. The management fee is separate from ad spend, and we reset the number after the first month's calls.
How soon do calls arrive after launch?
The first calls usually arrive within a week, then the cleanup starts. A new campaign buys some clicks that never become jobs, so we remove those search terms before judging the cost per lead.
What contract does PPC management use?
Six months first, then month to month. That first term is there to gather enough calls to judge the account, and the fee is agreed before launch.
Can I advertise somewhere other than Google?
Start on Google, then test. Microsoft Ads and Meta ads on Facebook and Instagram can both run beside it, but each gets a small budget and its own report before we judge it.
Who owns the Google Ads account?
You do. The account is in your name, and if you leave Lithium it stays with you, along with the campaign history and conversion data.
Free action plan
Get a Concord Google Ads plan built on click costs
Tell us the trade you want more calls in, the towns you cover and the months that are already full. A co-founder will take that list, show what each click has been costing in Concord and build a budget calendar with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ