SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Rochester, New Hampshire
A PPC agency for Rochester, NH businesses that need each click to earn its place.
Rochester service businesses get a Google Ads account in their own name and a monthly report on calls, leads and cost per lead.
- A budget tied to your calendar
- Search terms checked weekly
- Spend reviewed against leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Click costs in Rochester
What a Rochester click costs before you bid
“garage door repair rochester nh” clicks average $35.07, and a Google Ads budget in Rochester has to be priced before it is spent. Lithium Marketing runs Google Ads for Rochester service businesses with call tracking in place from the first campaign, so the report shows what each campaign brought in, not a list of impressions.
The management fee starts at $500 a month, plus ad spend, and the Google Ads account is set up in your business's name. That matters at these prices: the account history, the conversion data and the search terms stay with you, whatever happens next.
The paid results page
What the Rochester paid results look like
When we checked, 2 paid ads came first on the “plumber rochester nh” results page, ahead of the local listings and the organic results. A campaign competes for that top space, and the page it lands on decides whether the click becomes a call.
“plumber rochester nh” clicks average $33.63, “pest control rochester nh” clicks average $15.83, “landscaping rochester nh” clicks average $3.39 and “electrician rochester nh” clicks average $6.95. The spread is the reason a budget should be set per service, not as one number for the whole account.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency rochester nh | under 10 | not reported |
| ppc agency rochester nh | under 10 | not reported |
| ppc management rochester nh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair rochester nh | 30 | $35.07 |
| plumber rochester nh | 140 | $33.63 |
| pest control rochester nh | 50 | $15.83 |
| electrician rochester nh | 70 | $6.95 |
| landscaping rochester nh | 70 | $3.39 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 2 recorded
- Local listing reviews
- 9 to 296 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber rochester nh”, as Google showed it to a searcher located in Rochester. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Coverage
Where a Rochester ad budget can reach
Somersworth is a separate city east of Rochester, and Dover is southeast of Rochester, so the campaign's location settings should follow the list your crews already work from.
Lebanon and Berwick, north and northeast of Rochester, are in Maine. If your business crosses the state line, say so on the landing page and in the campaign settings; if it does not, leave those towns out of both.
- residents (2025 estimate)
- 33,716
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.8%
- population change, 2020 to 2025
- housing units
- 14,698
- housing units
- of occupied homes owner-occupied
- 66%
- of occupied homes owner-occupied
- of homes built before 1980
- 52.1%
- of homes built before 1980
- median home value
- $279,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Service by service
One budget per service, not one number for the account
A pest control campaign can begin with the treatments that already fill the schedule, not the full menu. Strafford County has 6 pest control companies, and the ad has to name the treatment and the town so a homeowner knows which company to call.
The county counts do not set the budget; your capacity does. A plumbing and heating company that already fills its emergency work can advertise planned projects, and the ad and the landing page should say which one the click buys.
County Business Patterns
Trade and home service businesses in Strafford County
Establishments by industry, 2023
- Landscaping services71
- Electrical contractors67
- Plumbing, heating and air-conditioning contractors51
- Residential remodelers41
- Excavation and site preparation contractors30
- New home builders27
- Painting contractors12
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
How the Rochester account gets set up
The account gets a clean read before the budget changes, then a weekly check after that.
1
Look at what is already running
We read the campaigns that exist, keep the ones that produce calls and name the search terms that spend without a call.
2
Track the call, then the form
GA4, call tracking and conversion tags go in first, so the report can show which campaign produced a call or a form.
3
One campaign for one service
A service that needs work gets its own campaign and page, and the budget matches what the crew can take.
4
Then check the terms weekly
The first 30 days get a daily review of bids and search terms; after that, the review happens weekly against your calendar.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A septic example
The website, SEO and ads behind the Byers card
Daniel Busby of Willard Power Vac gives the quote next to the card. The card is for Byers Septic Service, a septic company whose project covered a website, SEO and Google Ads.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacCampaign coverage
Where else a Rochester campaign can run
A campaign can run in any city below, and the location settings follow the towns your crews serve. Dover, Concord, Manchester, Nashua and the two Maine cities, Portland and South Portland, each have a PPC page, and the state link covers the rest.
Published price
What ad management costs a Rochester business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Rochester owners ask before an ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Rochester business spend on ads each month?
Enough to buy calls at a cost your average job can carry. The click price for your trade and the landing page's conversion rate set the starting number, and we adjust it after the first month of tracking.
When do calls start after a campaign launches?
Initial results usually arrive within the first week. The first 30 days are for cutting wasted search terms and moving budget toward what produces calls, and the report shows that work.
Who owns the Google Ads account?
You do. The business name and the conversion history sit with you from the first campaign, so the account keeps running if the engagement ends and a new team starts with the record intact.
Do you run ads beyond Google?
Microsoft Ads and Meta can both run beside Google. We add one when a trade's Google clicks cost more than the calls can carry, or when a customer group is easier to reach on Facebook or Instagram, and the order follows the cost per call in your account.
What will I see in the monthly report?
A row for each campaign with the calls it brought, the leads and the cost per lead. The search terms that spent money without a call are named too, so the next budget move is a decision, not a guess. You do not need to read the account to read the report.
Free action plan
Price your Rochester clicks before the next campaign
Send the trade, the services that need work and the towns on your list. On a short video call, a co-founder prices the clicks and shows the first campaign.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ