FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Local SEO for Essex
Essex SEO that answers the search and reports the calls it brings.
Essex service businesses get a complete Google profile, service and city pages, and a monthly report on calls and leads, with AI search work included.
- Service pages that name the town
- Review requests after the job
- A report that ties work to calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
How Essex SEO works
Essex SEO, built around the local listings and the pages behind them
A local search in Essex starts with the profile, the reviews and the page behind them. Lithium Marketing builds the profile and the pages for service businesses in town and helps each one ask finished customers for reviews. When we checked the results for “plumber essex vt”, the local listings came first, ahead of the links below them, and one row in that block was paid.
The searches that name Essex use the town, not the county: “plumber essex vt” draws about 50 searches a month. That is why the town name belongs in the page title, the profile description and the answers a customer reads before calling.
Search in Essex
The short list a customer sees before calling
Below the local listings, a customer for a painting or roofing business sees a short list of links. Chittenden County has 39 painting contractors and 21 roofing contractors, so a page has to say which jobs the business takes before it says how good it is.
Nextdoor and Yelp appeared on the first page for “plumber essex vt”, so the profiles a customer checks sit beside the website. Lithium writes the service and city pages, matches the business details on those profiles, and asks finished customers for reviews; Google decides the order of the listings.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency essex vt | under 10 | not reported |
| seo company essex vt | under 10 | not reported |
| seo services essex vt | under 10 | not reported |
| seo essex vt | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 32 to 626 Google reviews each
- Directories in the top 10
- Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber essex vt”, as Google showed it to a searcher located in Essex. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Essex market
The housing a local search comes from
34.4% of Essex homes were built before 1980, and the town's median home was built in 1990. For a business that repairs or upgrades those homes, the service page should name the parts it replaces, so an owner can tell whether the job matches.
The Winooski River marks part of the town's southern edge, so a customer a mile south of it may be in Williston or South Burlington. Those city names belong on the pages that cover them, and the Vermont page collects the state's cities in one place.
- residents (2025 estimate)
- 11,346
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.2%
- population change, 2020 to 2025
- housing units
- 4,995
- housing units
- of occupied homes owner-occupied
- 75.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 34.4%
- of homes built before 1980
- median home value
- $447,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
Where the county's trade counts point a service page
In Chittenden County, residential remodelers are the largest trade group at 119, ahead of landscaping at 83 and electrical at 78. All three fields sell work that starts with a local search, so the differentiator is the work shown and the reviews behind it.
Smaller fields need the same treatment on a smaller scale: each service on its own page, captions on the work, and a profile that names the towns the business covers. A roofer with a narrow service list can say what it replaces and what it turns down on one page, which is clearer than a list of everything.
County Business Patterns
Trade and home service businesses in Chittenden County
Establishments by industry, 2023
- Residential remodelers119
- Landscaping services83
- Electrical contractors78
- Plumbing, heating and air-conditioning contractors64
- New home builders55
- Excavation and site preparation contractors47
- Painting contractors39
- Roofing contractors21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
How an Essex SEO retainer is built
The profile and the technical fixes come first, then the pages, then the listings and links that send people to them.
1
Check what Google already reads
We review the profile, the service pages, the site speed, the internal links and the business details before writing anything new.
2
Write the town into the pages
Each service gets a page that names Essex, the work it covers and the questions a customer asks before calling.
3
Match the profiles a customer checks
The business name, phone, services and towns get matched across the profile and the directories that already appear for the search.
4
Report the calls and leads
The monthly report counts calls and leads, and the next month's plan starts from those numbers.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Fence and garden-center work
F&W Fence Co.: website, SEO and Google Ads
F&W Fence Co. is a fence business, and Lithium built its website and ran its SEO and Google Ads, so the card's numbers come from the three together. Drake Snodgrass of Drake's 7 Dees, a landscaping and garden center business, describes what changed for his company.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Essex
SEO pages for the cities next door and across the state line
The links below each point to an SEO page for that city. Two of them sit outside Vermont, and the state page picks up the cities this list leaves out.
Published price
The monthly SEO price for an Essex retainer
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Essex SEO questions, before the first invoice
Still curious?
Call (503) 766-5964 or email [email protected].
How much does SEO cost for an Essex business?
The retainer runs $1,300–$3,000 a month. Where you land depends on how many services and nearby cities you want pages for, how much technical work the site needs, and how often the profile and the pages need new work. A one-location electrician usually sits near the low end; a company with several trades and a thin site lands higher.
What timeline should an Essex SEO retainer plan for?
Most of the movement comes in stages: technical fixes around the first month, local and long-tail rankings after 60 to 90 days, and revenue building from month four. The monthly report counts calls and leads from the start, so the trend is visible before the ranking work lands. None of that is a promise.
Do we need a new website before SEO can start?
Not always. If the site is slow or the service pages are missing, the site work comes first because SEO sends people to those pages. If the site is sound, SEO starts with the profile, the pages and the listings.
Can you promise a spot in the local listings?
There is no way to buy or promise a spot in those listings. Google picks the businesses and the order, using location, relevance and reviews. The work we control is the profile, the service pages and the review requests we help you send after a job, and the monthly report shows what that work did to calls and leads.
Does AI search work cost extra?
AI search work sits inside the retainer, so there is no separate line for it. The team writes sections that answer a question in the first sentence, adds schema and keeps the business details consistent from page to profile. A mention in an AI answer is never guaranteed, and the report stays on calls and leads.
Free action plan
Get a free SEO plan for your Essex business
Bring your website, the trades you want more of and the towns you cover. On a short video call, a co-founder will walk the profile and the service pages with you and say what to fix in the first month.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ