PPC for Fairfield service businesses that puts every click to work.

Set it from what a booked job is worth, not from a round number. Garage door clicks cost more than landscaping clicks, so the budget needs a sharper page and a narrower search list before it grows. The starting figure gets set on the strategy call and adjusted once tracking shows real costs.

Calls usually start in the first week once tracking is live. Through the first 30 days we review bids and search terms every day, then weekly, cutting what does not convert and moving budget toward what books jobs.

Management is from $500 a month, plus ad spend, and scales with the ad spend, the channels in play and any landing-page work. Expect a six-month first term, then a month-to-month roll with 30 days’ notice.

Not by default. Facebook, Instagram and Microsoft Ads can add reach when your buyers use them or when your trade’s Google clicks run high. Begin with the channel that buys calls most cheaply, then add another only if tracking shows a return.

The report lists each campaign’s calls, leads and cost per lead. Each number traces back to the keyword and ad that produced it. When you mark the leads that booked, the same report can trace a campaign from the click through to the booked job.