PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing for Grand Rapids
A marketing agency for Grand Rapids service businesses that brings more calls.
Kent County holds 17,799 establishments, and Lithium Marketing builds the website, search, ads and phone answering that turn Grand Rapids customers into booked jobs.
- One plan across four services
- Call tracking on every channel
- Published prices up front
Google searches each month
What Grand Rapids searches for, by service
5,790
searches a month
- Digital marketing2,420
- SEO2,010
- Web design1,340
- PPC management20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The Grand Rapids plan
The plan behind a Grand Rapids marketing budget
A Grand Rapids service business sells trust before it sells a repair, a roof or a remodel, and the website, the search results, the ads and the phone line all have to say the same thing. Lithium Marketing plans those four services as one system for plumbers, electricians, landscapers, painters and the rest of the city's trades, then reports on the calls they produce.
54.0% of Grand Rapids occupied homes are owner-occupied. A service business here sells to people who will live with the work, so the reviews, the finished jobs and the phone line all have to back up the same claim before the first visit. That is why the plan starts with the calls already coming in, then fixes the pages and the way those calls get answered.
Four services, one scoreboard
The four services behind a Grand Rapids growth plan
Start with the gap that costs you the most calls, then add the next service when the tracking shows it is working.
Search pages that earn the callService and neighborhood pages, Google Business Profile work and listings that match, so a Grand Rapids search lands on the right page.Learn more A website built around the phoneYour own WordPress site, with photos from Grand Rapids jobs and a phone number a thumb can reach without pinching.Learn more Ads measured in booked jobsGoogle Ads with call tracking on every campaign, aimed at the trades and the towns where your crews already work.Learn more A phone line that answers at 2 a.m.A managed receptionist picks up every call, asks your questions and books the work; custom automation is a separate project.Learn more
Demand in Grand Rapids
Where Grand Rapids customers look before they call
Searches naming Grand Rapids add up to 2,420 a month for marketing help. Some of those searchers want one service and some want a whole plan, so the page they land on should explain the full offer and let them choose the first piece. The page a customer reaches after seeing your name also has to explain the work in the same words the customer uses.
The trade table beside this section shows what clicks cost by service: a plumbing click averages $16.82 for searches naming Grand Rapids, and a roofing click averages $21.96. Those prices are why a plan starts with the value of the work, not with a channel. If a roofer sells whole roofs, the same click can be worth more than it is to a drain cleaning company, and the budget should show that difference.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing grand rapids | 1,900 | not reported |
| marketing agency grand rapids | 480 | $11.50 |
| digital marketing agency grand rapids | 40 | $16.65 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair grand rapids | 1,000 | $38.92 |
| roofing company grand rapids | 720 | $21.96 |
| water damage restoration grand rapids | 90 | $21.36 |
| plumber grand rapids | 2,400 | $16.82 |
| pest control grand rapids | 720 | $16.52 |
| electrician grand rapids | 880 | $10.79 |
| landscaping grand rapids | 590 | $7.12 |
| hvac repair grand rapids | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 975 to 2,400 Google reviews each
- Directories in the top 10
- Facebook, Reddit
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber grand rapids”, as Google showed it to a searcher located in Grand Rapids. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The local market
What Grand Rapids housing and growth mean for the plan
Grand Rapids grew 1.2% from 2020 to 2025. Growth that slow means the local customer base changes little, so a complete Google Business Profile and a website that loads fast on a phone matter more than a slogan on a truck.
The median home in Grand Rapids was built in 1953. That older housing stock means repair, replacement and remodel work, so a plan should carry pages for each of those jobs, with no catch-all services page. A page for an older house should speak to repair and replacement, while a page for a builder should speak to new construction.
- residents (2025 estimate)
- 201,183
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.2%
- population change, 2020 to 2025
- housing units
- 84,894
- housing units
- of occupied homes owner-occupied
- 54%
- of occupied homes owner-occupied
- of homes built before 1980
- 75.7%
- of homes built before 1980
- median home value
- $244,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Kent County trades
The trade mix your Grand Rapids plan has to fit
Kent County has 270 residential remodelers and 269 landscaping services, two crowded fields where a generic services page disappears. A remodeler needs project photos and a page for each job type. A landscaper needs one page for maintenance, one for installations and a review profile that shows both.
Kent County has 45 roofing contractors. A roofer with one strong service page, a review profile and a clear service area gives a customer a reason to pick up the phone. The same care applies to a painter or an electrical contractor: the page has to show the work and the service area, whatever the size of the field.
County Business Patterns
Trade and home service businesses in Kent County
Establishments by industry, 2023
- Residential remodelers270
- Landscaping services269
- Plumbing, heating and air-conditioning contractors203
- New home builders139
- Electrical contractors132
- Painting contractors93
- Excavation and site preparation contractors74
- Roofing contractors45
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How Lithium starts with a Grand Rapids business
The first month measures what already works, so the plan adds work where the calls are missing.
1
Start with a call audit
We tag every form and phone call on the site, the profile and the ads, then sort the last month of jobs by where they came from.
2
Repair the page customers land on
Slow mobile pages, buried phone numbers and thin service pages get fixed before a dollar of ad spend goes out.
3
Publish one page per trade
Each service you sell gets its own page, its own photos and the towns where the crew works, so the search and the page match.
4
Put the receptionist on the line
Calls that arrive after hours, on weekends or during a job get answered, booked or passed to the right person.
Proof
The work behind the Sarkinen Plumbing card
Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, describes how Lithium learned his company's specialties. The card reports the results of the website, SEO and Google Ads work Lithium did for Sarkinen Plumbing, a Portland-area plumbing company.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Grand Rapids
Marketing for the cities around Grand Rapids
The pills below carry this plan into nearby markets. Each city page covers one market, and the state page gathers the Michigan cities.
Pricing
What a Grand Rapids marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Grand Rapids marketing questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
What does a full Grand Rapids marketing plan cost each month?
The total is the sum of the services you choose. SEO is a monthly retainer, a website is a one-time build, and Google Ads adds a management fee on top of ad spend. Custom automation is quoted after a free discovery call because the scope varies, so the first plan usually starts with the gap that costs the most calls.
Can we start with one service and add the rest later?
Start with the service that fixes the biggest leak, such as a slow site or an unanswered phone, then add search or ads once tracking shows the first service works. Every service reports into the same call tracking, so the comparison stays fair.
How does Lithium work with a business in Grand Rapids?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs your strategy calls, and your account manager handles the day-to-day questions.
What should we have ready before the first strategy call?
A link to your site, your service list, the cities your crews cover and one recent job you are proud to show. If you already run ads, bring the account. A co-founder uses those to decide which service comes first and what the first month should measure.
How do you report what the plan produced?
In calls, leads and cost per lead, with the source of each one. The report follows the tracking set up in the first month, so you can see which service produced a call and which page or ad it came from. Rankings can be included, but the number that matters is the booked jobs the calls turn into.
Free action plan
Get a free marketing plan for your Grand Rapids business
The site, the services you want to grow and the towns your crews cover are enough to start. A co-founder will look at all three on a short video call and show you where to start and what the first month should track.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ