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Digital marketing in Highlands Ranch, Colorado

Marketing for Highlands Ranch service businesses, run as one program.

Highlands Ranch service businesses get a website, SEO, Google Ads and AI phone answering from one team, starting with the gap that costs the most calls.

  • A website your team can edit
  • Calls counted by service
  • The phone answered after hours

Google searches each month

What Highlands Ranch searches for, by service

80

searches a month

  • Web design
    40
  • SEO
    30
  • Digital marketing
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The four services, one team

What a Highlands Ranch marketing plan has to cover

Lithium Marketing sells four services to Highlands Ranch service businesses: a website, local SEO, Google Ads and an AI receptionist, planned together so more of the people who find the business online call. Highlands Ranch has 39,551 housing units, and the plumbers, roofers and landscapers who serve them all compete for the same calls.

The pages should name the neighborhoods, the nearby towns and the metro the way customers do, because Highlands Ranch is an unincorporated community in and governed by Douglas County and there is no city line to stop at. The map is the county.

The Highlands Ranch market

A planned community of named neighborhoods, governed from the county

Highlands Ranch was planned as one community and built in parcels sold to different builders, creating a series of segmented neighborhoods throughout Highlands Ranch. That is why a service-area page cannot stop at the community name: the neighborhoods carry their own names, and pages that use them match how a customer describes home.

78.1% of occupied homes in Highlands Ranch are owner-occupied, which means the person who signs off on a roof or a remodel usually lives at the address. The Denver-Aurora-Centennial metro area holds 3,092,037 people, so a site that names only Highlands Ranch leaves the rest of the metro to other companies.

residents (ACS estimate)
102,257
residents (ACS estimate)
housing units
39,551
housing units
of occupied homes owner-occupied
78.1%
of occupied homes owner-occupied
of homes built before 1980
1.9%
of homes built before 1980
median home value
$712,700
median home value
people in the Denver-Aurora-Centennial, CO metropolitan area
3,092,037
people in the Denver-Aurora-Centennial, CO metropolitan area

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Douglas County

What the Douglas County trade mix means for a Highlands Ranch plan

Douglas County has 192 residential remodelers, 122 plumbing, heating and air-conditioning contractors and 10,563 business establishments in all. A Highlands Ranch company in a county that busy has to be findable by the service a customer names, because the community name alone does not say what the company does.

The trades that sell more than one service need more than one page. A landscaping company that designs, installs and maintains has three different jobs to write for, and one page cannot answer all three.

County Business Patterns

Trade and home service businesses in Douglas County

Establishments by industry, 2023

  • Residential remodelers
    192
  • Landscaping services
    131
  • Plumbing, heating and air-conditioning contractors
    122
  • Electrical contractors
    112
  • New home builders
    71
  • Roofing contractors
    59
  • Painting contractors
    43
  • Excavation and site preparation contractors
    41

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

How a Highlands Ranch plan gets built

The gap that costs the most calls gets fixed first, and the rest of the plan waits until the calls justify it.

1

Name the gap that costs calls

We look at the site, the profile and the phone line, agree which one costs the most calls, and start there.

2

Write the pages customers search for

A page for any service you want more of, then pages for the neighborhoods and the towns your crews already cover.

3

Put the phone where the decision happens

A call button on every service page and an AI receptionist behind it, with rules you set for emergencies, estimates and existing customers.

4

Read the month in calls and leads

A short report on the calls and leads each service produced, gone through with a co-founder, so next month’s budget follows the work that came in.

Proof

A glass company’s website, SEO and ads, with a carpet business’s view

The card shows the website Lithium built for Dixie Glass, a Mississippi glass business, along with Lithium’s SEO and Google Ads work. The quote below is Kevin Atiyeh’s, on how the team understood his business.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehKevin AtiyehAtiyeh Bros Carpet

Around Highlands Ranch

Pages for the towns your crews already drive to

The pills below open the same marketing page for the neighboring cities, and the state page lists every city we cover in Colorado.

Pricing

Highlands Ranch pricing, service by service

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What Highlands Ranch owners ask us first

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Which service should a business here buy first?

Whichever gap costs the most calls. If the site hides the phone number, that gets rebuilt first; if the profile is missing photos, that gets filled in; if calls arrive when nobody can pick up, the AI receptionist takes them. A co-founder looks at the site, the profile and the phone line on the first call and names the order.

Can a business hire one service and add the rest later?

One service is enough to start, and the others can wait for a month when the calls justify them. Adding a second service later uses the same call counts, so the new work is judged on the same footing as the old. Nothing about the first purchase obliges you to buy a second.

How does an owner here work with a team in Portland?

By video, on a schedule that fits your week. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the strategy calls, and an account manager handles the day-to-day questions.

How is a budget split between two services?

By what each one has to produce. If the site cannot take a call, the rebuild comes before ads; if the site works and the phone is quiet, SEO and Google Ads split the budget by what a click costs in your trade. The split gets reviewed against the call counts each month, not fixed for a year.

How do I know which service brought the calls?

The monthly report shows the calls and leads each channel produced. A call from a Google Ads campaign and one from organic search land in different columns, so you can see which part of the plan produced the work.

Free action plan

Get a written plan for your Highlands Ranch business

Tell us what your crews sell, the towns you cover and the site you run now. A co-founder will sketch the plan on a short video call, with the order the work should go in.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan