Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Paid search for Lexington businesses
A PPC agency helping Lexington service businesses buy better leads.
Put your Lexington advertising budget behind the jobs you want, with campaign reports showing calls, leads and average cost per lead.
- Search filters for unwanted jobs
- Ads matched to service pages
- Campaign reporting on lead costs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Budget before bids
Lexington PPC needs a budget for the whole sale
Lithium Marketing builds and manages paid campaigns that help Lexington service businesses attract leads for the work they want to book. The average cost per click for “hvac repair lexington” is $40.90. Before you buy that traffic, the ad needs a matching service offer, a working landing page and tracking that records customer contacts.
A click on “plumber lexington” averages $33.54. Your starting budget must leave room to learn which searches produce calls and which calls become jobs. We set that budget with you, review the search terms and use your booking feedback before recommending an increase.
Spend by service
Cheap clicks and profitable jobs are different questions
At $2.83 per click on average, “landscaping lexington” can support a different test budget from the repair terms above. A maintenance company still needs to separate the jobs it wants from searches for supplies, employment or advice. We use negative keywords to exclude unwanted searches and review the terms that remain.
The phrase “roofing company lexington” has an average click cost of $16.57. For a roofer, we would compare campaign lead costs with the estimates and bookings your team reports. We also check geographic targeting carefully: an unqualified Lexington search can refer to Massachusetts or South Carolina as well as Kentucky.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency lexington | 10 | not reported |
| ppc agency lexington | 10 | not reported |
| ppc management lexington | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair lexington | 90 | $40.90 |
| garage door repair lexington | 880 | $36.86 |
| plumber lexington | 2,900 | $33.54 |
| electrician lexington | 880 | $21.17 |
| roofing company lexington | 720 | $16.57 |
| pest control lexington | 1,300 | $15.86 |
| landscaping lexington | 480 | $2.83 |
| water damage restoration lexington | 170 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 405 to 5,600 Google reviews each
- Directories in the top 10
- Better Business Bureau, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lexington”, as Google showed it to a searcher located in Lexington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Let capacity shape spending
Plan seasonal ads around your own call history
Lexington has hot, humid summers and moderately cold winters with occasional mild periods. If your call records show seasonal changes, we use them to plan service offers and spending. The schedule should reflect the work your crew can deliver and the months customers have contacted you.
Keep capacity in the conversation even when campaigns are performing well. Tell us when a service is booked ahead, a crew is unavailable or a particular project becomes a priority. That lets us change targeting and budgets before the ads promote work you cannot take.
- residents (2025 estimate)
- 329,751
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.2%
- population change, 2020 to 2025
- housing units
- 148,959
- housing units
- of occupied homes owner-occupied
- 53.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.9%
- of homes built before 1980
- median home value
- $293,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Write a specific offer
Make the advertisement explain why a customer should call
Roofing contractors account for 23 establishments in Fayette County. A roof repair ad should explain the repair service and lead to a page about it; a replacement offer needs its own explanation. Use job photos and a description of what your crew does to support each offer.
Among Fayette County businesses, 88 establishments provide landscaping services. A company offering both installations and maintenance can advertise those services separately. We organize the campaign around the customer’s request and compare lead costs before deciding where to spend more.
County Business Patterns
Trade and home service businesses in Fayette County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors109
- Residential remodelers102
- Landscaping services88
- Electrical contractors65
- New home builders47
- Painting contractors25
- Roofing contractors23
- Pest control companies19
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and review
Build a Lexington ad account around decisions you can check
Search terms, landing pages and tracking need to agree before campaign costs can guide the next move.
1
Review spend and service priorities
We inspect an existing account or research a starting campaign. You identify the jobs, locations and capacity that should shape its budget.
2
Check that calls and forms are tracked
We configure analytics, call tracking and conversion measurement, then verify forms and call links. Reporting shows calls, leads and average cost per lead by campaign.
3
Match the ad to the request
We organize keywords and landing pages around your services, adding exclusions for unwanted work. Location settings focus the campaigns on your Kentucky coverage.
4
Check frequently, then refine
We review campaigns daily during the first 30 days, then weekly. Search terms, bids and booking feedback guide changes to spend and pages.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising with context
Town & Country Glass invested in more than the click
For Town & Country Glass, a commercial glass business in Portland, Lithium’s scope included Google Ads, SEO and a website. Its case shows the advertising results alongside organic search performance. The separate quote from Drake Snodgrass recounts his experience with Lithium at garden center Drake’s 7 Dees.
Commercial glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesChoose the ad territory
Compare PPC costs before opening another market
Richmond, Louisville and Covington have their own Kentucky PPC pages below. For advertising across state lines, review Cincinnati, Ohio, Huntington, West Virginia, and Dayton, Ohio, separately; use the Kentucky link for the rest of the statewide list.
Published price
Separate the agency fee from your advertising budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you fund a Lexington PPC campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What will we pay Lithium, and what goes to the ad platform?
Management starts from $500 a month, plus ad spend paid for the advertising itself. The management fee depends on ad spend, advertising channels and landing page work. We agree on that scope before launch so your budget accounts for both the campaign and the work needed to run it.
How soon can a new campaign produce leads?
Initial results typically arrive within the first week of running the ads. Early contacts help us review search terms and landing pages, but they are only the beginning of judging performance. Campaign lead costs and your feedback on booked jobs guide the changes that follow.
Will your reporting show if the ads are worth keeping?
Reporting gives you calls, leads and average cost per lead for each campaign. Your team adds the booking feedback that shows which leads became work. We review those together when deciding to continue, change or reduce spending; a high click count by itself is not the goal.
Can we choose advertising channels beyond Google?
Lithium can also manage Microsoft Ads, Meta ads on Facebook and Instagram, and LinkedIn. We choose channels according to your offer, customers and budget. Each addition needs its own reason to run and a way to measure leads. A small budget may be better concentrated on a single platform.
What happens to the agreement after the initial campaign period?
The usual service term is six months, then monthly continuation with 30 days’ notice. We set that out in the proposal with the management scope. Campaign performance is reviewed throughout the agreement, so budget and targeting decisions do not wait until renewal.
Free action plan
Check your Lexington ad budget with a free PPC plan
Share your ad account history, service area and the jobs your crew can take next. A co-founder will review the budget and campaign priorities with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ