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Local SEO for Irving, Texas

Choose an SEO company that helps Irving customers find you.

Get found for the services you sell in Irving, with SEO reporting that shows the calls and leads your search visibility produces.

  • Google profile categories and services
  • Content for hiring searches
  • Monthly search and lead reports
Byers Septic Tank Service website homepage
9Xorganic traffic for Byers Septic Service (91 to 799 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Find the buyers behind the search

Irving SEO should sell your services, not fill a blog

Lithium Marketing builds an SEO program around the services an Irving business wants customers to book. About 390 searches a month name “pest control irving”. A pest company needs a page that explains its treatments and how to arrange service, backed by an accurate Google Business Profile. An educational article has a different job.

If your site attracts readers but few calls, we check what those visitors searched and what the pages invite them to do. Your repair, installation or maintenance offer should be easy to understand before the visitor reaches a form. We improve the site, local listings and content around that hiring decision.

Coverage customers can recognize

Use Irving’s communities to explain where you work

Valley Ranch is a master-planned development in Irving. If it is part of your service area, describe the work you do there with examples from your own jobs. Neighborhood names belong beside service information that helps someone hire you, not in a long list repeated at the bottom of every page.

Irving covers about 67 square miles of land. We check visibility across the areas you serve and separate Google Maps results from the website’s organic rankings. That gives you a clearer view of where customers can find you and where additional area content deserves attention.

residents (2025 estimate)
257,076
residents (2025 estimate)
population change, 2020 to 2025
+0.1%
population change, 2020 to 2025
housing units
102,512
housing units
of occupied homes owner-occupied
38.1%
of occupied homes owner-occupied
of homes built before 1980
35.9%
of homes built before 1980
median home value
$315,600
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Make your specialty visible

Give customers more to compare than a trade name

Roofing contractors have 243 establishments in Dallas County. For a roofer, service content should distinguish a repair visit from a replacement estimate and show the work behind each offer. A page that repeats “roofing” without answering a buyer’s questions leaves too much for the customer to work out.

Electrical contractors make up 553 Dallas County establishments. Put the services you want to grow into your site navigation and Google profile, supported by work photos and reviews. The same principle applies to landscapers and other trades: the page should explain a job the visitor can buy.

County Business Patterns

Trade and home service businesses in Dallas County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    727
  • Residential remodelers
    588
  • Electrical contractors
    553
  • Landscaping services
    497
  • New home builders
    428
  • Roofing contractors
    243
  • Painting contractors
    185
  • Excavation and site preparation contractors
    121

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The retainer in action

Turn an Irving search review into a sequence of fixes

We keep technical work, service content and local listings tied to the calls your business wants.

1

Check discovery and lead tracking

We inspect indexed pages, crawl problems and the searches bringing visitors. We also check call and form tracking so the starting report has a reliable measure of recorded leads.

2

Correct the business information

We review your Google profile and directory records for conflicting details. Customers should be able to find your services and contact information without sorting out contradictions.

3

Develop pages that earn a hiring decision

We write service and area content using your jobs, photos and answers. Schema and answer-first sections help search engines and AI tools understand the business.

4

Build authority and review the response

We work on links and help you request reviews from customers after their jobs are finished. Monthly reports show search progress, calls and leads alongside the feedback you give us.

What every SEO retainer includes

The same eight parts go into every SEO retainer, wherever the business is.

See the full SEO service

  • Technical SEO foundation
  • Keywords tied to revenue per lead
  • On-page SEO on every page
  • Content that answers buyers
  • Google Business Profile and citations
  • Multi-tiered semantic link building
  • Schema and AI search readiness
  • Tracking and monthly reporting

The scope behind a search result

F&W Fence Co.: more than an isolated SEO project

The work documented for F&W Fence Co. includes a website, Google Ads and SEO from Lithium. Read the fence company’s results with that full scope in mind. The accompanying quote comes from Drake Snodgrass, who discusses organic search and the website redesign at Drake’s 7 Dees.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees

Other searches you may want to reach

Choose nearby cities for your next SEO priority

An Irving service page does not explain your offer to every nearby market. Use the linked SEO guides for Grand Prairie, Richardson and the other cities, then consult Dallas-Fort Worth and Texas when planning broader coverage.

Published price

Budget for ongoing SEO work in Irving

$1,300–$3,000

per month

Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.

FAQ

Decisions before starting an Irving SEO retainer

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What affects the monthly SEO quote?

The quote depends on the work your site needs, the services and areas you target, and what the resulting jobs are worth to your business. Typical local SEO is $1,300–$3,000 a month. We examine technical problems, page coverage and local visibility before proposing a monthly scope.

When should I expect to see SEO progress?

Technical fixes usually show progress within 30 days. For local searches and more specific service queries, ranking improvements typically take 60 to 90 days; revenue tends to build from month four. Your reports cover completed work and recorded leads while those changes develop, so there is something concrete to review along the way.

Can you promise that customers will see us on Google Maps?

Google controls placement in Maps, so a specific position cannot be promised. Our commitment covers the agreed profile improvements, site work, content and reporting. We also track organic search, giving you a view of website visibility beyond the map listings.

Does the retainer cover ChatGPT and Google AI search?

AI search optimization is included in the SEO program. We make your service answers easy to identify, add structured business information and improve consistency across your web presence. Those changes support Google AI Overviews and generative tools such as ChatGPT, but appearing in an AI answer remains outside an agency’s control.

Can SEO focus on a few profitable services?

A focused service list is often a sensible starting point. Tell us what each completed job usually brings in and which work your crews want more of. We compare that with search demand and the state of your existing pages before deciding where to invest the retainer.

Free action plan

Find the gaps in your Irving SEO with a free plan

Send the site you use now and the services that matter most to your business. On a short video call with a co-founder, review your search visibility and the changes worth funding first.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan