GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC and Google Ads for Irving
A PPC agency helping Irving businesses turn ad clicks into booked jobs.
Put Irving advertising spend behind the jobs you want, with campaign reports on calls, leads and average cost per lead.
- Search terms checked for wasted spend
- Ad pages that match the offer
- Campaign costs you can compare
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the price of attention
Irving PPC needs a budget built for your service
Lithium Marketing plans and manages paid campaigns for service businesses seeking customers in Irving. At an average $482.56 per click for “water damage restoration irving”, a loose search list can be expensive. Before spending, we define the advertised service, exclude unrelated searches and check that the page gives a customer a clear way to call.
A click becomes valuable when it leads to work your business can profitably deliver. We set the test around what a completed job usually brings in, your crew capacity and the amount you can afford to spend learning. You see average lead costs by campaign, then add booking feedback so the next budget decision has more behind it than a click count.
Different services, different starting points
A cheap click still has to earn a customer
The recorded average for “roofing company irving” is $6.68 per click. That gives a roofing business a different starting cost from restoration, but the ad still needs a precise offer. Roof repairs and replacement estimates deserve wording and landing pages that match the work being advertised.
For “hvac repair irving”, the average click costs $15.05. We use those figures to frame a test, then work from your account’s search terms and conversion reports. Excluding recruitment searches, product-only shopping and jobs outside your coverage can protect the budget before you consider raising bids.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency irving | under 10 | not reported |
| ppc agency irving | under 10 | not reported |
| ppc management irving | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration irving | 30 | $482.56 |
| garage door repair irving | 170 | $96.75 |
| plumber irving | 590 | $67.79 |
| landscaping irving | 90 | $50.86 |
| pest control irving | 390 | $37.09 |
| electrician irving | 260 | $27.44 |
| hvac repair irving | 40 | $15.05 |
| roofing company irving | 390 | $6.68 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 37 to 1,400 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber irving”, as Google showed it to a searcher located in Irving. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Timing the spend
Check the workload before choosing the advertising calendar
July is Irving’s warmest month on average. If your own booking records show a summer rise in service calls, prepare the ads and landing pages before that demand arrives. If crews are already at capacity, the plan may favor another service or a different period.
May is the wettest month on average in Irving. For outdoor work, discuss scheduling constraints with us before setting campaign dates. We use your history of estimates and completed jobs to decide when advertising would help and when your crews need room to finish existing work.
- residents (2025 estimate)
- 257,076
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.1%
- population change, 2020 to 2025
- housing units
- 102,512
- housing units
- of occupied homes owner-occupied
- 38.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 35.9%
- of homes built before 1980
- median home value
- $315,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Define the offer before the bid
Sell the service your crew wants to repeat
A recurring service needs ads that explain the arrangement and the initial visit. A campaign for a specific repair needs a page about that problem. Keep those offers distinct when you compare lead costs: the requests may involve different amounts of work and different customer expectations.
Landscaping services have 497 establishments in Dallas County. A landscaper seeking larger projects can make project type and estimate requirements clear before the form. Ask your team what happened after the paid requests arrived; that feedback helps us change the offer when the campaign attracts the wrong work.
County Business Patterns
Trade and home service businesses in Dallas County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors727
- Residential remodelers588
- Electrical contractors553
- Landscaping services497
- New home builders428
- Roofing contractors243
- Painting contractors185
- Excavation and site preparation contractors121
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Set up, measure, improve
Run an Irving advertising test you can judge
We establish the offer and measurement before launch, then optimize against campaign performance and your booking feedback.
1
Inspect the account and define the test
We review past campaigns if you have them, agree on the services to promote and set the starting advertising budget. The landing page must explain the same offer as the ad.
2
Check that a lead is being recorded
We configure and test call and form conversion tracking. Reports separate recorded leads from website activity such as page visits.
3
Launch with deliberate search coverage
Keywords, exclusions and geographic targeting follow the jobs and places you choose. We review the search terms that trigger ads to catch spending that misses that brief.
4
Optimize daily, then adjust weekly
During the first 30 days, we optimize bids, ads and search terms daily. After that, weekly adjustments use campaign lead costs and what you tell us about booked work.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid advertising within a full program
Dixie Glass pairs advertising with a website and SEO
The Dixie Glass case follows a glass company on the Mississippi Gulf Coast and credits Lithium’s website, SEO and Google Ads work. Chris Martin speaks separately about Mt. Hood Pro Painting and the leads the company received.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingSet the paid coverage deliberately
Compare Irving with the other cities on your job list
PPC guides for Carrollton, Dallas, Grand Prairie, Lewisville, Arlington and Richardson can help you compare nearby markets before expanding campaigns. Use the metro link for Dallas-Fort Worth planning or the Texas directory to look farther afield.
Published price
Separate the agency fee from your advertising budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Planning an Irving ad campaign without guessing
Still curious?
Call (503) 766-5964 or email [email protected].
What is included in the PPC management quote?
Management starts at $500 a month, plus ad spend, and the final fee depends on ad spend, channels and landing page work. We explain those items before launch. You pay the ad platform for advertising; the agency fee pays for the agreed campaign setup, optimization and reporting.
How should I set the first advertising budget?
Start with the work you want to sell, what customers pay for it and the amount you can afford to test. Click prices help estimate how much traffic that budget might buy. Your landing page and lead quality then determine if the campaign deserves more spending.
How soon can we learn if the ads are working?
Initial calls and leads typically arrive within the first week, although timing depends on the campaign and offer. Early results help us spot wrong searches or a weak landing page. We need your feedback on the resulting estimates and bookings before recommending a larger budget.
Can you take over an existing Google Ads account?
We can review an existing account and build the plan around what it has already produced. Give us access to the campaigns and explain which leads became work you wanted. We check targeting, search terms, ads, landing pages and conversion tracking before making budget recommendations.
Are Facebook and Instagram ads an option for us?
Meta ads on Facebook and Instagram are available when the offer and audience suit them. Lithium also manages Microsoft Ads and LinkedIn advertising. We discuss a channel’s role before adding it and keep its performance visible, so extra platforms do not hide the cost of finding customers.
Free action plan
Work out an Irving ad test with a co-founder
Bring your ad account, the services you want to promote and what customers typically pay for those jobs. A short video call with a co-founder turns that information into a free campaign and budget plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ