PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
SEO in Kirkland, Washington
A local SEO retainer for Kirkland service businesses, with call tracking that shows which pages bring calls and leads.

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Businesses
we’ve worked with
Businesses we’ve worked with
Where Google starts
When we checked “plumber kirkland”, Google put the local pack above every organic result on the page. Lithium Marketing builds local SEO for Kirkland service businesses around that fact: the Google Business Profile, the reviews and the service pages that feed it, then the area pages that reach the rest of the Eastside.
The listings in that pack carried 587, 156 and 446 Google reviews. Review count matters, but the listing with the fewest still appeared, so reviews are not the only factor. HomeAdvisor, Thumbtack and Yelp also showed in the top 10, which means a customer can meet your business on a directory before ever reaching your site.
Searches in Kirkland
“seo kirkland” records 40 searches a month. That is someone shopping for an agency, not for a plumber, so the page has to answer a different question: what work will be done, who does it and how the results get reported.
The trade searches are where the jobs are. “plumber kirkland” draws 480 a month, “electrician kirkland” 170 and “roofing company kirkland” 140. Each one deserves a page written for that work, because a single page that lists every service gives Google little to match and gives the customer little to read.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo kirkland | 40 | not reported |
| seo agency kirkland | 10 | not reported |
| seo company kirkland | 10 | not reported |
| seo services kirkland | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber kirkland”, as Google showed it to a searcher located in Kirkland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Kirkland market
43.6% of Kirkland’s housing went up before 1980, and older homes bring repair and replacement work that should not be a sideline on the site. Put that work on the site, so a plumber, an electrician or a roofer has a page for each kind of job those homes generate.
Kirkland is compact, with a higher population density than most Eastside cities. Proximity shapes who sees a map result, so pages for Downtown Kirkland, Moss Bay and Totem Lake give Google a local page to match when a customer searches from those neighborhoods. Google chooses the order; the work gives it more to read.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in King County
King County’s 1,651 residential remodelers and 874 new home builders both sell large projects, so their pages need finished work, a clear scope and a first step that separates a real project from a price question.
Roofing contractors total 206 in King County, and electrical contractors 477. Each search for roof repair or a panel upgrade should land on a page about that job, with your own photos and reviews doing the persuading.
County Business Patterns
Trade and home service businesses in King County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The first month clears technical problems; the pages, profile and listings follow.
Crawl errors, slow templates and broken internal links get fixed, and most of that work shows within 30 days.
Services, photos and service areas go into the Google Business Profile, with a simple review request for finished jobs.
Each service you sell gets a page, and each part of Kirkland, or each nearby city where you work, can get its own.
Name, phone number and services match across HomeAdvisor, Thumbtack and Yelp, and links point at the pages that bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Proof
Sarkinen Plumbing is a Portland-area plumber, and Lithium built its website, ran its SEO and managed its Google Ads. The card’s measures come from that combined work. Drake Snodgrass of Drake’s 7 Dees, a garden center, gives the quote beside it.
Plumbing2Xleads
on the same budget
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Kirkland
Kirkland shares the Eastside with Bellevue, Redmond and Renton, and the lake puts Seattle a bridge away. Those cities have their own SEO pages, and the Washington page collects every city Lithium serves. If your crews cross into another city, decide which of those places deserves its own page before adding the next one.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
The range tracks two inputs: what a customer is worth to you and how far your pages are from the searches that matter. One electrician with a clean site can sit at $1,300. A business with five services and almost no content needs much more work each month, so it moves toward $3,000.
Most technical fixes land inside 30 days. Local and long-tail rankings usually need 60 to 90 days, and revenue builds from month four. Calls and leads are counted from day one in the monthly report, so you see the direction before the revenue shows up.
Not always. If the site loads quickly, makes the phone easy to find and explains each service, SEO can run on what you have. If it hides the call button or has one page for every service, the site work comes first because search traffic needs somewhere to land.
You do. The website, the domain and the Google Business Profile stay in your accounts, and the content and photos remain yours if you move to another agency. SEO work does not tie those assets to Lithium.
A kickoff call, a monthly check-in and your sign-off on drafted pages. Send the jobs you want more of, and your team confirms the details only you know; we handle the writing, the technical work and the reporting.
Free action plan
Send a link to your site and name the jobs you wish you booked more often. A co-founder will point to the pages that are missing and the order of fixes on a short video call.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ