SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Kirkland, Washington
Kirkland PPC run from an account you own, with a monthly report on your calls.
Kirkland service businesses get Google Ads run from an account in their own name, with call tracking and a report on cost per lead.
- Your own Google Ads account
- Calls traced to their keyword
- Budget steered by cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The account and the click
Kirkland PPC where you keep the account
A click on “roofing company kirkland” averages $101.56, so a paid campaign has to know which clicks become calls. Lithium Marketing runs Google Ads for Kirkland service businesses in an account set up in the business’s own name, with conversion tracking wired before the first dollar of ad spend.
That ownership matters later, too: the account, its history and its conversion data stay with you. The management fee is separate from ad spend, and every campaign reports calls, leads and cost per lead, not a traffic chart.
Click costs in Kirkland
What a Kirkland click costs, trade by trade
“Garage door repair kirkland” averages $51.37 a click and draws 210 searches a month. “hvac repair kirkland” averages $74.63 on only 10 searches a month, and “landscaping kirkland” averages $9.17 a click. The cheap click is not automatically the better buy, but it gives a landscaper room to test a small budget.
The observed “plumber kirkland” page showed no paid ads when we checked and put the local pack first. The account still needs a profile that matches the ads, because the same customer can meet you in both places.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency kirkland | under 10 | not reported |
| ppc agency kirkland | under 10 | not reported |
| ppc management kirkland | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company kirkland | 140 | $101.56 |
| hvac repair kirkland | 10 | $74.63 |
| garage door repair kirkland | 210 | $51.37 |
| plumber kirkland | 480 | $49.19 |
| pest control kirkland | 90 | $39.06 |
| electrician kirkland | 170 | $32.79 |
| landscaping kirkland | 170 | $9.17 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 156 to 587 Google reviews each
- Directories in the top 10
- HomeAdvisor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber kirkland”, as Google showed it to a searcher located in Kirkland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Kirkland market
Wet weather, home age and the budget calendar
Kirkland averages 36.27 inches of precipitation a year. If your trade’s calls climb with wet weather, the budget can lean into those weeks; if they do not, an even monthly number is easier to compare.
The median Kirkland home was built in 1984, so a landing page can show a finished job from a house of that age. A visitor searching for roof or furnace work gets something concrete to compare with their own property, not a generic service block.
- residents (2025 estimate)
- 97,410
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.7%
- population change, 2020 to 2025
- housing units
- 41,096
- housing units
- of occupied homes owner-occupied
- 60.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 43.6%
- of homes built before 1980
- median home value
- $1,115,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in King County
Which trades can carry a paid budget
King County has 206 roofing contractors and 468 plumbing, heating and air-conditioning contractors. Both fields include work people need in a hurry, and a paid search is built for that, provided the landing page makes the phone number easy to find.
With 843 landscaping companies in King County, a landscaper’s campaign should sell the estimate and the design, not an emergency visit, and the landing page should ask for the property details the estimator needs.
County Business Patterns
Trade and home service businesses in King County
Establishments by industry, 2023
- Residential remodelers1,651
- New home builders874
- Landscaping services843
- Painting contractors531
- Electrical contractors477
- Plumbing, heating and air-conditioning contractors468
- Excavation and site preparation contractors234
- Roofing contractors206
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Opening your Kirkland ad account
The account gets built to report a cost per lead before the first campaign spends.
1
Set the account up in your name
A new account opens under your business, or an existing one is audited and cleaned, keeping the terms that already convert.
2
Track calls from day one
A tracked number and conversion tags go live with the first campaign, so each call or form is tagged with its ad and search term.
3
Build a landing page per job
Each service you want more of gets a campaign and a page that matches the ad, starting with the work your crews can take.
4
Review the account weekly
Bids and search terms are checked daily for 30 days, then weekly, with the budget reset from the cost per lead in the report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Paid search beside a new site and SEO
Chris Martin of Mt. Hood Pro Painting gives the quote, and the card belongs to Byers Septic Service, where Lithium ran Google Ads and also rebuilt the site and handled SEO.
Septic“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Kirkland
Paid search across the Eastside
Bellevue, Redmond and Renton can sit in one campaign, and the account can follow the work to Seattle, Everett or Kent. The PPC page for each of those cities is linked here, and the Washington page carries the statewide list.
Published price
What Kirkland PPC management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Kirkland PPC questions before the first campaign
Still curious?
Call (503) 766-5964 or email [email protected].
Whose Google Ads account does Lithium run?
Yours. The account is opened in your business’s name, and you keep it, its history and its conversion data if you stay with Lithium or leave.
What starting budget makes sense for PPC?
The starting number should match what a booked job earns you. In Kirkland, a roofer at $101.56 a click and a landscaper at $9.17 need very different budgets, and the landing page decides how many of those clicks turn into calls. We choose the figure with you, then move it as the tracked cost per lead comes in.
What should we expect in week one?
Week one is when calls typically start. After that we strip out search terms that never convert and push the budget toward the ads that do. The report shows calls, leads and cost per lead, so a slow start shows up while you can still change the campaign.
What does the management fee cover?
The account work: tracking, landing pages, search terms, bids, ads and reporting. Management starts at $500 a month, plus ad spend, and the fee scales with the spend, the channels run and the landing page work.
Do you run ads anywhere besides Google?
Paid search on Google comes first. If the numbers support more, Lithium can also run Microsoft Ads or Meta ads on Facebook and Instagram; your own call data decides whether a second channel earns a place.
Free action plan
Get a free Google Ads plan for your Kirkland trade
Send the trade you want more work in and the budget you can put behind it. A co-founder will map the first campaign and a starting spend on a short video call, with the click costs for your trade in front of you.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ