Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Laramie, Wyoming
Two Laramie trades, two click prices, one budget.
Laramie service businesses get Google Ads matched to what their trade's clicks cost, with the management fee and ad spend kept separate.
- One budget, split by trade
- Calls reported by campaign
- Management fee kept separate
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Laramie PPC, answered
Which Laramie clicks are worth buying
The first question in a Laramie ad account is what a click costs in the trade you sell. A garage door click averages $14.46 here while an electrician's averages $3.02, so the same monthly budget buys a very different number of chances. Lithium Marketing builds the account around that spread, trade by trade.
The cheap clicks are not automatically the good ones. A $3.02 electrician click and a $14.46 garage door click both have to turn into a job that covers the spend, which is why tracking goes in before the budget moves. Management starts at $500 a month, plus ad spend, and it is billed apart from what Google charges for the clicks.
Click costs in Laramie
What each Laramie trade pays per click
The spread across trades is wide: “plumber laramie” averages $10.96 a click, “pest control laramie” $10.66 and “landscaping laramie” $4.58. A plumber or a pest company needs a tighter landing page and a narrower set of search terms than a landscaper buying clicks for less.
When we looked at “plumber laramie”, no paid ad showed on the page and the pack sat at the top, so a campaign here runs beside a complete Google Business Profile and a site that answers what the ad promised.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency laramie | under 10 | not reported |
| ppc agency laramie | under 10 | not reported |
| ppc management laramie | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair laramie | 20 | $14.46 |
| plumber laramie | 260 | $10.96 |
| pest control laramie | 40 | $10.66 |
| landscaping laramie | 50 | $4.58 |
| electrician laramie | 110 | $3.02 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 73 to 185 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber laramie”, as Google showed it to a searcher located in Laramie. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Laramie market
A long winter and a short work season
Laramie sits at 7,200 feet, and at that elevation winters are long and summers short. If a share of your work happens outdoors, the ad calendar should follow your own busy weeks, with budget ready before the season opens and pulled back when it closes.
Laramie's annual snowfall averages 48 inches, which is worth knowing when you set a monthly budget: an even spend across the year suits a plumber, while a landscaper or a painter should weight the year toward the weeks crews can work. Build the budget around the weeks your own phone rings most.
- residents (2025 estimate)
- 32,284
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.8%
- population change, 2020 to 2025
- housing units
- 15,490
- housing units
- of occupied homes owner-occupied
- 44.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 55.6%
- of homes built before 1980
- median home value
- $319,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Albany County
Which county trades can carry a click
Albany County has 10 landscaping services and 4 roofing contractors. A landscaper at $4.58 a click can test a wider set of search terms than a plumber at $10.96, and a roofer's budget should stay on the repair searches your crew can take this week.
What matters for ads is narrower than a market report: the handful of searches your crew can serve this month, a landing page for each of them, and a negative keyword list that keeps the rest out.
County Business Patterns
Trade and home service businesses in Albany County
Establishments by industry, 2023
- Residential remodelers28
- Plumbing, heating and air-conditioning contractors19
- New home builders11
- Landscaping services10
- Excavation and site preparation contractors10
- Electrical contractors8
- Painting contractors5
- Roofing contractors4
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the Laramie account gets built
Nothing spends until the tracking works, and the budgets follow what the calls show after that.
1
Read the account you have
The search terms, ads and conversions in the current account get reviewed, and the ones that never produced a call get named.
2
Put tracking on the phone and the form
GA4, call tracking and conversion tags go in before the budget moves, so the account has calls and leads to judge, not impressions.
3
Split the account by service
Drain cleaning, panel upgrades or a roof repair each get their own campaign and landing page, so the budget follows what the crew can take.
4
Check the spend daily, then weekly
Bids and search terms get checked daily through the first 30 days and weekly after that, against the budget calendar you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A garden center's site, search and ads
Marc Rickabaugh of Rickabaugh Construction gives his own account of the site and search work he bought from Lithium, and the card covers Drake’s 7 Dees, a garden center whose website, SEO and Google Ads all came from Lithium.
Garden center“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Laramie
Ad budgets that cross the state line
Cheyenne and the Colorado cities Lithium serves each have a PPC page showing what clicks cost in that market, and every Wyoming city is reachable from the state page.
Published price
What the management fee covers in Laramie
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
The questions that come up before a Laramie ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Laramie business budget for ad spend?
Start from what one job is worth. A $14.46 garage door click and a $4.58 landscaping click need very different budgets to produce the same run of leads, and a tight landing page makes both go further. We agree a starting number and revise it once real costs appear.
What happens in the first month of a campaign?
The first week usually brings the first calls, and the next three are spent cutting search terms that produced none and moving that money to the ones that did. Cost per lead tends to improve as the account learns, and the budget calendar you set decides where the money sits each month.
Who owns the Google Ads account?
Your business does. The account sits in your name, with your billing and your history, and Lithium works inside it while the agreement runs. If you stop, the account and everything it has learned stay with you.
Do you advertise on anything besides Google?
Google comes first, and other channels get tested when the numbers make a case for them. Lithium also manages Microsoft Ads and Meta ads on Facebook and Instagram; a channel earns a place once the tracking shows it can produce a lead at a price your jobs cover.
How will I know which ads are worth keeping?
The monthly report shows the calls and leads each campaign produced, and what a lead cost. That makes the campaigns that produce work visible next to the ones that do not. When you tell us which leads turned into jobs, that picture gets sharper and the next month's budget follows it.
Free action plan
Get a Laramie ad budget mapped to your trades
Name the trade you want more of and the months your crew can take the work. A co-founder will go through the click costs with you and set the spending plan on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ