Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Cheyenne, Wyoming
Cheyenne PPC that shows which clicks became calls.
Cheyenne service businesses get Google Ads in their own name, a landing page per job and a report on calls, leads and cost per lead.
- Every call tagged to its search
- Ads that match the job search
- Seasonal spend, not a flat number
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the budget buys
What a Cheyenne Google Ads account has to show
A Cheyenne contractor buying Google Ads should know two things before the budget goes up: which page the click lands on, and which call it produced. Lithium Marketing builds both into every Cheyenne Google Ads account, and the click prices show why: “Roofing company cheyenne” averages $13.10 a click and “garage door repair cheyenne” $12.96.
An account without tracking leaks money in three places: a click that lands on a page built for a different job, a search term nobody wanted and a call that never got counted. Tracking goes in before the budget does.
Click costs in Cheyenne
What each trade's click costs in Cheyenne
The spread between trades is wide. “Landscaping cheyenne” averages $2.60 a click, “electrician cheyenne” $5.25, “plumber cheyenne” $10.51 and “pest control cheyenne” $8.26, while roofing and garage doors sit near $13. A landscaper can test a small budget, and a roofer needs a tighter list of searches and a page that converts before the budget goes up.
Click price is only part of what a lead costs. The page the click lands on decides the rest, and a general services page makes every trade pay for the same vague answer.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency cheyenne | under 10 | not reported |
| ppc agency cheyenne | under 10 | not reported |
| ppc management cheyenne | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company cheyenne | 390 | $13.10 |
| garage door repair cheyenne | 210 | $12.96 |
| plumber cheyenne | 1,000 | $10.51 |
| pest control cheyenne | 210 | $8.26 |
| electrician cheyenne | 480 | $5.25 |
| landscaping cheyenne | 390 | $2.60 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 220 to 625 Google reviews each
- Directories in the top 10
- Facebook, Porch, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber cheyenne”, as Google showed it to a searcher located in Cheyenne. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Cheyenne's seasons
Cold, dry winters and the ad calendar
Cheyenne's winters are cold and moderately long, but relatively dry, and chinook winds can break the cold for a stretch. If your calls rise and fall with the temperature, the budget can move with them; if they don't, a flat monthly number is easier to read.
Snowfall is greatest in March and April. A roofer or an exterior painter who sees work bunch up around those weeks can put more budget there; a plumber whose calls stay level should leave the spend alone.
- residents (2025 estimate)
- 66,507
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.7%
- population change, 2020 to 2025
- housing units
- 30,807
- housing units
- of occupied homes owner-occupied
- 67.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 56.8%
- of homes built before 1980
- median home value
- $333,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Laramie County
Which trades the click prices favor
Laramie County has 15 roofing contractors and 34 electrical contractors, and the two trades buy calls very differently. A roofer's clicks near $13 need a narrow list of repair and replacement searches; an electrician at $5.25 can test a wider set before the budget feels it.
The landing page rule holds for pest control and garage door repair too. It has to answer the job on the first screen, because a page that opens with a company history gives the caller a reason to hit back.
County Business Patterns
Trade and home service businesses in Laramie County
Establishments by industry, 2023
- Residential remodelers47
- Landscaping services45
- Plumbing, heating and air-conditioning contractors42
- New home builders35
- Electrical contractors34
- Excavation and site preparation contractors30
- Roofing contractors15
- Painting contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How a Cheyenne campaign starts
The account is measured before it is scaled, and the budget moves with your own call history.
1
Set the budget by service
Each service you want more of gets its own campaign and landing page, so the spend follows the work.
2
Wire the conversion tracking
GA4, call tracking and conversion tags go in first, so the account can show which campaigns produce calls.
3
Write the first ads
Responsive ads, the search terms to exclude and the towns to target get set before the budget goes live.
4
Tune the account every day at first
Bids and search terms get adjusted daily through the first 30 days, then weekly, against your own call history.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Town & Country: Google Ads, SEO and a new site
Google Ads is one of three things Lithium did for Town & Country Glass, a commercial glass company in Portland; a new website and SEO came with it, and the card reflects the whole engagement. Nathan Boos of Hillsview Building is quoted on the card.
Commercial glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Cheyenne
A paid territory that crosses a state line
Paid targeting is set town by town, so the pages below are the places a Cheyenne campaign can add. Five of them are in Colorado and one is in Wyoming. Run an ad for a town only when its page names the work you do there, and the state page lists every other Wyoming city.
Published price
What Cheyenne ad management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much should a Cheyenne business spend on ads?
Start from what a click costs in your trade and work back from the value of one job. Roofing and garage door clicks near $13 need fewer, sharper searches than landscaping at $2.60. We set the starting number together and change it when the account shows the real cost per lead.
Whose account is it, and what am I signing?
The Google Ads account is opened in the business's name, with your billing and your login, and you keep it if the engagement ends. The first term is six months. After that it rolls month to month, and either side can end it with 30 days' notice. The management fee is separate from ad spend.
When do the first calls come in?
Week one is when the first calls tend to arrive. From there the account is tuned against your call history, with wasted search terms cut and the better ones funded.
What does management cost?
Management starts at $500 a month, plus ad spend, and the fee grows with the ad spend and the channels you run. A landing page build, if the campaign needs one, is part of the quoted scope.
Is Google the only place you buy ads?
Not always. Lithium also manages Microsoft Ads and Meta ads on Facebook and Instagram. The question is where your customers already spend time: if they are in those feeds, a second channel can reach them there; if they are not, the Google account keeps the budget.
Free action plan
Get a free Cheyenne Google Ads review
Bring the account, the trade and the months when the phone gets busy. A co-founder will read the click costs with you and map where the next dollar should go, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ