FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing in Portland, Maine
Portland, Maine marketing that reports in calls and leads.
Portland, Maine service businesses get a website, SEO, Google Ads and phone answering, all reporting into one count of calls and leads.
- A site built to take calls
- Search and ads aimed at your trades
- A price for each of the four
Google searches each month
What Portland searches for, by service
70
searches a month
- Web design40
- SEO20
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Four services, one count
What one plan covers for a Portland, Maine business
A home service business in Portland, Maine needs four things to line up: a page a customer can find, a reason to pick up the phone, an ad that reaches the right search, and someone to answer when the call lands. Lithium Marketing runs all four for service businesses, and each one reports into the same count of calls and leads.
Portland, Maine’s economy relies mostly on the service sector, and Cumberland County holds 12,242 establishments of all kinds. Cumberland County’s three biggest trades are 264 residential remodelers, 254 landscaping services and 203 plumbing, heating and air-conditioning contractors. A business in one of those trades can start with the website, add search when the pages are ready, and put the receptionist on the phone the week calls begin, paying for each part as it starts.
The four services
Where each service fits in Portland, Maine
Read the page behind any card before you call. The first question to settle is which service would change your call count soonest.
SEO in Portland, MaineTrade pages, town pages and Google Business Profile work, so a customer searching for the job finds your business in the local listings or in the results below them.Learn more Web design in Portland, MaineA WordPress site you own, with finished jobs laid out by trade and a quote form that lands in your own inbox.Learn more PPC in Portland, MaineGoogle Ads on the jobs worth paying for, with the account in your name and one report for calls, leads and cost per lead.Learn more AI receptionist in Portland, MaineA managed receptionist on your line around the clock: it answers, takes the details, books into your calendar and transfers to your crew. AI consulting and custom automation sit beside it.Learn more
Search in Portland, Maine
What Portland, Maine customers type before they call
Searches for marketing help that name Portland, Maine are thin: about 10 a month for “digital marketing portland me”. The trade phrases carry the money. “electrician portland me” draws 110 a month at $5.34 a click, and “pest control portland me” draws 20 searches a month at $52.84 a click.
That spread decides how a budget splits. A pest control click at $52.84 and an electrical click at $5.34 are not the same bet, so the two trades should not get the same mix of SEO and ads. The expensive click rewards the listing work and the page that answers the treatment question. The cheaper trade can also run a paid test while the pages build.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing portland me | 10 | not reported |
| digital marketing agency portland me | under 10 | not reported |
| marketing agency portland me | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control portland me | 20 | $52.84 |
| plumber portland me | 50 | $11.03 |
| electrician portland me | 110 | $5.34 |
| garage door repair portland me | 10 | not reported |
| landscaping portland me | 30 | not reported |
| roofing company portland me | 20 | not reported |
| water damage restoration portland me | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 3 recorded
- Local listing reviews
- 26 to 1,100 Google reviews each
- Directories in the top 10
- Angi, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber portland me”, as Google showed it to a searcher located in Portland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Portland, Maine market
Renters, older homes, and what the site has to answer
Only 46.9% of Portland, Maine’s occupied homes are owner-occupied, so a site built only for homeowners leaves out the tenant who needs a repair and the manager who approves it. Give both a path: one short page on rental work, a line on who signs the estimate, and a phone number that reaches a person either way.
Age shapes what a page has to show. 76.4% of Portland, Maine’s homes were built before 1980 and the city holds 36,559 housing units. If your best jobs come from that housing, the site should show it: photographs, the neighborhood and the repair you made.
- residents (2025 estimate)
- 69,911
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.2%
- population change, 2020 to 2025
- housing units
- 36,559
- housing units
- of occupied homes owner-occupied
- 46.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 76.4%
- of homes built before 1980
- median home value
- $489,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Cumberland County
The county’s trade mix, and what it asks of a website
Cumberland County’s trade counts are lopsided. Residential remodelers lead at 264, landscaping services follow at 254, and 203 plumbing, heating and air-conditioning contractors work the same county. Electrical contractors number 152 and new home builders 127. In a field that size a remodeler has to look different from the next result, and finished-project pages are the plainest way to do it.
The smaller trades get their own opening. Cumberland County counts 21 roofing contractors, 18 pest control companies and 9 septic tank services, so a page that names the job precisely and shows the work answers a search that a general contractor page cannot. A roofer with a page for each kind of repair, and photographs of the roofs, answers the question a homeowner types.
County Business Patterns
Trade and home service businesses in Cumberland County
Establishments by industry, 2023
- Residential remodelers264
- Landscaping services254
- Plumbing, heating and air-conditioning contractors203
- Electrical contractors152
- New home builders127
- Excavation and site preparation contractors97
- Painting contractors83
- Roofing contractors21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Portland, Maine plan gets built
One service starts, the rest follow when the first shows a return, and each step leaves you something you can check.
1
Agree what a good call looks like
Start with the trades, towns and job sizes you want, and the questions your team wants to ask before a job is quoted.
2
Repair the landing page before the ads
Speed, mobile layout, service pages and a form that reaches your inbox, done before any budget goes to ads.
3
Line up SEO and ads behind the same jobs
SEO covers the trades and towns you want, and Google Ads covers the jobs you need sooner.
4
Put one report on all of it
Calls, leads and cost per lead in one place, with a monthly review of what the count says.
The work behind the numbers
A fence company’s website, search and ads
F&W Fence Co. hired Lithium for a new website, SEO and Google Ads, and the card beside this text carries the results of all three. The quote card is Kevin Atiyeh’s, of Atiyeh Bros, a carpet and rug business, and he describes what an agency had to understand about his trade.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Portland, Maine
Where the work goes past the city line
Each city below has its own marketing page and its own search figures: South Portland, Auburn and Lewiston in Maine, and Rochester, Dover and Concord in New Hampshire. The All Maine cities link lists every city in the state with a page. Lithium is headquartered in Portland, Oregon, with team members in Portland, Oregon, Bend and Seattle. We work with every client by video.
Pricing
What each of the four services costs in Portland, Maine
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What to ask a Portland, Maine agency before you sign
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Portland, Maine owner start: the site, search, ads or the phone?
Whichever one is costing you calls right now. A phone that rings out at lunch points to the receptionist. A site that crawls on a phone points to the site. When both are fine and the calls still do not come, the answer is SEO or Google Ads. A co-founder reads your site, your listings and your tracking on the first call and tells you where to start.
Can we begin with one service and add the others later?
Start with one and add the rest when the first earns it. Most services start with a six-month term, then run month to month on 30 days’ notice, so adding another is a decision you can revisit. Plenty of businesses begin with a website, add SEO when the pages are ready, or run Google Ads for a season before committing to a retainer. Every service reports into the same count of calls, so anything added later is measured the same way.
How much of our own time does this take each month?
A kickoff call, a monthly review and the approvals you choose to give. We write the copy, build the pages and run the reports, and your team supplies the trade knowledge and the photographs of finished jobs.
What do you need from us before the first month starts?
Photographs of finished jobs, the trades and towns you want more of, and access to your Google Business Profile or your ad account. That is enough for a co-founder to price the work and set a start date. We write the copy and build the pages from those inputs, and you approve each stage.
What will you find if we already have a site and some ads?
Usually more worth keeping than owners expect. A site with pages that earn calls keeps them and loses the slow template. An ad account keeps its history, which is worth more than a fresh start. We look at what earns calls now, keep it, and replace only the parts that lose them.
Free action plan
Ask for the order of work before you spend again
Bring your site address, your trade list and the towns you cover to a short video call. A co-founder will put the four services in order by what each one would fix first, and say what each costs.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ