SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Marketing in Rochester, New Hampshire
One marketing agency, one plan and one report for Rochester, NH service businesses.
Rochester's population grew 3.8% from 2020 to 2025, and Lithium Marketing puts one plan behind the website, search, ads and phone line that reach those households.
- Four services, one set of numbers
- Tracking on calls and forms
- A site your team can edit
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The Rochester plan
What one marketing plan covers for a Rochester business
Lithium Marketing runs the website, local search, Google Ads and phone answering for Rochester service businesses as one plan, with a co-founder on the first call and one account manager after that. The four services share one set of numbers, so a call that starts on a search result and ends in an estimate on the calendar belongs to one report that covers all four.
Rochester has 33,716 residents, and 66.0% of Rochester's occupied homes are owner-occupied. For the owner who approves the work, the site has to show the scope and the next step, so we write for that reader and keep the phone number in reach.
The four services
Four services, one plan for this city
The four cards below open their own Rochester page, so you can see how each service works before you choose one.
Pages built around the searchService and city pages, a complete Google profile and review requests for finished jobs.Learn more A site built around your jobsA WordPress site you own, with real job photos and one obvious next step.Learn more Ads for the jobs you wantGoogle Ads with call tracking and a budget that follows the work your crews can take.Learn more A phone that keeps answeringAn AI receptionist that answers every call, with custom automation scoped separately.Learn more
Search in Rochester
What a Rochester customer types before calling
A homeowner with a burst pipe and a homeowner with a wasp nest are asking different questions, and Rochester searches run 140 a month for “plumber rochester nh” alone. Each service you sell needs its own page with its own answer, the area you cover and a way to call from a phone.
The “plumber rochester nh” results page opened with 2 paid ads. Below them, the local listings on the “plumber rochester nh” page carried 9, 68 and 296 Google reviews. Google decides the order; the profile and the reviews are what you can complete.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency rochester nh | under 10 | not reported |
| digital marketing rochester nh | under 10 | not reported |
| marketing agency rochester nh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair rochester nh | 30 | $35.07 |
| plumber rochester nh | 140 | $33.63 |
| pest control rochester nh | 50 | $15.83 |
| electrician rochester nh | 70 | $6.95 |
| landscaping rochester nh | 70 | $3.39 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 2 recorded
- Local listing reviews
- 9 to 296 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber rochester nh”, as Google showed it to a searcher located in Rochester. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city and its edges
Rochester is 45 square miles, and its neighbors are their own cities
Rochester covers 45 square miles, and the city sits inside Strafford County, which has 135,043 residents. The county is not the service area, so a page that promises every address in it writes checks the crew cannot cash.
The city line works the same way. A business that works in Dover or Somersworth needs those names on the page and in the ad targeting, and a business that stays inside Rochester should say so, because a service-area promise the crew cannot keep costs more than the lead is worth.
- residents (2025 estimate)
- 33,716
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.8%
- population change, 2020 to 2025
- housing units
- 14,698
- housing units
- of occupied homes owner-occupied
- 66%
- of occupied homes owner-occupied
- of homes built before 1980
- 52.1%
- of homes built before 1980
- median home value
- $279,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade mix
Landscaping leads Strafford County, and the repair trades follow
Strafford County has 71 landscaping services and 67 electrical contractors, and 51 plumbing, heating and air-conditioning contractors. A landscaper needs pages for the services it sells, an electrician needs a page for each kind of job, and a plumbing and heating company needs both emergency and planned-work pages.
Strafford County has 41 residential remodelers. A remodeler sells a large, infrequent purchase, so the site has to carry project photos, a clear scope and a next step; the smaller trades need the same care on a shorter page.
County Business Patterns
Trade and home service businesses in Strafford County
Establishments by industry, 2023
- Landscaping services71
- Electrical contractors67
- Plumbing, heating and air-conditioning contractors51
- Residential remodelers41
- Excavation and site preparation contractors30
- New home builders27
- Painting contractors12
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Rochester plan gets built
We put the tracking in before anything else, so the first month of calls has an owner.
1
Count what the phone already does
We put call and form tracking on the site, the profile and the ads, so the first month has a baseline.
2
Choose the first service by the gap
If the site loses people on a phone, start there; if the site is sound, start with search or ads and let the calls decide the next step.
3
Build the pages the searches ask for
Each trade you sell gets a page, and each town you cover gets its own, so a customer lands on the answer that matches the search.
4
Keep a person on the other end
The AI receptionist answers every call under your rules, and custom automation is scoped separately when a task repeats.
Proof
Byers Septic Service: website, SEO and Google Ads
Byers Septic Service is a septic company that brought Lithium in for a new website, SEO and Google Ads. The card's numbers come from that work. Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning business, describes his own experience with Lithium in the quote beside it.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Rochester
Marketing pages for the cities around Rochester
Marketing pages exist for the cities around Rochester, including Dover and Concord in New Hampshire and Portland and South Portland in Maine. Use the list to see which nearby places already get a page; the New Hampshire link holds every city Lithium serves in the state.
Pricing
The price list behind a Rochester plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you sign: questions from Rochester owners
Still curious?
Call (503) 766-5964 or email [email protected].
The website and the ads both feel weak. Which comes first?
The tracking decides. A slow page on a phone points at the site; a fast page with quiet phones points at search or ads. A co-founder reads the calls with you before you choose a service.
Can I hire one service and add the others later?
Start with one service, then add another when the calls justify it. You can begin with the website, SEO, Google Ads or the AI receptionist on its own. Each service is priced on its own, so the total grows only when you add one.
How does a Rochester business work with Lithium from Portland, Oregon?
You meet a co-founder on the first call, and one account manager answers questions from then on. The first call works through your own numbers, and you leave with a plan. Design reviews and monthly reports happen on a screen share, because our whole team works by video: Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
What happens to the website and the ad account if we part ways?
You keep the website, the domain and the Google Ads account. The site sits in your WordPress install and hosting account, the domain is registered to you, and the ad account is set up in your business's name, so its history stays with you.
What does a plan cost, and what changes the number?
The total is the sum of the services you choose. SEO sits in a monthly range, the Google Ads fee follows ad spend and landing-page work, and a typical website has a published project price. A co-founder puts the numbers for your business on one page before you choose.
Free action plan
Walk through your Rochester numbers on a short call
On a short video call, a co-founder puts the four services in order. Bring the current website and a short list of the jobs you want more of.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ