GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Marketing for Auburn service businesses
Auburn service businesses get the website, the search, the ads and the phone under one report, with a co-founder on the first call.

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Businesses
we’ve worked with
Businesses we’ve worked with
Four services, one order of work
Auburn service businesses hire Lithium Marketing for the website, the local search, Google Ads and an AI receptionist, and the four share one tracking setup. A call or a form shows up in the same monthly report, whichever of the four produced it.
Auburn has 25,441 residents, and the Lewiston-Auburn metro holds 116,487 people, so a customer may search either city name and see the same set of contractors. Androscoggin County counts 2,877 establishments, so the plan has to give a customer a reason to pick yours. It should name every town you cover, say which jobs you take and count the calls each page brings, because the first month's numbers decide where the second month goes.
The four services
Fix the biggest gap first, then add the next service when the calls pay for it.
Search in Auburn
A customer in the metro may search either city name, and the page they land on decides which contractor gets the call. A plumber, a painter and a landscaper each need a page that names the job, the towns covered and the next step, because a general page that lists everything gives a customer no reason to pick one.
Androscoggin County has 69 plumbing, heating and air-conditioning contractors, 62 residential remodelers, 45 electrical contractors and 23 new home builders, four groups that sell very different jobs. They need four different first screens, and the plan should say which one gets built first, then use the calls to choose the next.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency auburn me | under 10 | not reported |
| digital marketing auburn me | under 10 | not reported |
| marketing agency auburn me | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber auburn me”, as Google showed it to a searcher located in Auburn. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Auburn market
Auburn has 11,136 housing units, and the median Auburn home was built in 1954, which tells a contractor where the work is: repairs, replacements and finishes on houses that have been standing for decades. A site that shows those jobs, a profile that names them and an ad that lands on the right page all speak to the same customer.
Auburn grew 5.7% between 2020 and 2025, so some of the people calling may be new to the area and do not know which names have been here for decades. Town pages, job pages and a profile that matches the site do more for them than a logo and a slogan.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Androscoggin County
Androscoggin County has 47 landscaping services and 47 excavation and site preparation contractors, two trades that sell outdoor work often planned weeks ahead. For them the page has to carry finished yards and sites, dates that hold and a form that asks for the property.
Androscoggin County has 16 painting contractors and 14 roofing contractors, the smallest fields on the county chart. Neither trade needs a page for every service it has ever offered: a painter whose work is mostly repaints, or a roofer who would rather do repairs than replacements, should put that on the page, because a list of everything gives a customer no way to tell one company from another.
County Business Patterns
Trade and home service businesses in Androscoggin County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Count the phone first, fix what takes the call, then add the channels that send more of them.
We put call and form tracking on the site, the Google profile and any ads already running, so the first report shows where each call came from.
If the site is slow on a phone or hides the number, that gets fixed first, because every other service sends customers there.
The pages, the profile work and the campaigns follow the trades you want and the towns you cover, one job at a time.
The AI receptionist answers, books what your rules allow and sends the caller who needs a person to the number you choose.
Proof from the Gulf Coast
Three pieces of work produced the Dixie Glass numbers on the card: a website rebuild, SEO and Google Ads, all for the Mississippi Gulf Coast glass company. Daniel Busby of Willard Power Vac adds his recommendation beside it.
Glass76%more conversions
January vs the January before
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Auburn
The pills below cover the nearby markets: Lewiston first, then Portland and South Portland, then three New Hampshire towns that keep their state in the label because they sit outside Maine. Use them to pick the next town page for your site, and the Maine page at the end for the rest of the state.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
It depends on which gap costs the most calls. Fix the site before sending more traffic to it, fix the phone line before sending more calls to it, and add search and ads once both can take the work. On the first call, a co-founder goes through the site, the profile and the tracking, then names the order.
Nothing requires all four. You can start with one service and add another when the report justifies it, so a business can run a website this quarter and a campaign next. Adding a service later does not mean a second set of numbers, because the tracking starts with the first piece of work.
The report shows calls, leads and cost per lead by channel and by campaign, so a channel that is not paying for itself shows up in the numbers. It also names the pages and listings behind the calls. When a channel is behind, the next month goes into it or the budget moves.
We meet on video, with a co-founder on the first call. Every strategy call and every monthly review happens on a screen, and Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. The first call covers the site, the profile and the tracking, and the written plan comes out of it the same week. Ask for a screen share and you get one, with the site and the ads open in front of both of you.
It gets fixed or it gets cut. A page that stopped earning calls gets rewritten, an ad group that never brought a call gets paused, and the budget moves to the channel that is producing. The plan is reviewed every month, so a bad month becomes a decision, not a surprise.
Free action plan
Bring a link to your site and the number of calls a normal month produces. A co-founder will name the first fix on a short video call and put the price for it in writing.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ