Skip to content

Marketing for Auburn service businesses

A digital marketing agency for Auburn that is judged on the phone.

Auburn service businesses get the website, the search, the ads and the phone under one report, with a co-founder on the first call.

  • The first fix named on the call
  • A written price before work starts
  • Calls counted from every channel
Robinson Restoration website homepage built by Lithium Marketing
26Xorganic traffic for Robinson Restoration (79 to 2,200+ visits a month, SEO only)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Four services, one order of work

What an Auburn plan covers, and in what order

Auburn service businesses hire Lithium Marketing for the website, the local search, Google Ads and an AI receptionist, and the four share one tracking setup. A call or a form shows up in the same monthly report, whichever of the four produced it.

Auburn has 25,441 residents, and the Lewiston-Auburn metro holds 116,487 people, so a customer may search either city name and see the same set of contractors. Androscoggin County counts 2,877 establishments, so the plan has to give a customer a reason to pick yours. It should name every town you cover, say which jobs you take and count the calls each page brings, because the first month's numbers decide where the second month goes.

The Auburn market

A city of older houses, and what that asks of a plan

Auburn has 11,136 housing units, and the median Auburn home was built in 1954, which tells a contractor where the work is: repairs, replacements and finishes on houses that have been standing for decades. A site that shows those jobs, a profile that names them and an ad that lands on the right page all speak to the same customer.

Auburn grew 5.7% between 2020 and 2025, so some of the people calling may be new to the area and do not know which names have been here for decades. Town pages, job pages and a profile that matches the site do more for them than a logo and a slogan.

residents (2025 estimate)
25,441
residents (2025 estimate)
population change, 2020 to 2025
+5.7%
population change, 2020 to 2025
housing units
11,136
housing units
of occupied homes owner-occupied
59.1%
of occupied homes owner-occupied
of homes built before 1980
73.8%
of homes built before 1980
median home value
$282,000
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Androscoggin County

What the county's trade counts say about the plan

Androscoggin County has 47 landscaping services and 47 excavation and site preparation contractors, two trades that sell outdoor work often planned weeks ahead. For them the page has to carry finished yards and sites, dates that hold and a form that asks for the property.

Androscoggin County has 16 painting contractors and 14 roofing contractors, the smallest fields on the county chart. Neither trade needs a page for every service it has ever offered: a painter whose work is mostly repaints, or a roofer who would rather do repairs than replacements, should put that on the page, because a list of everything gives a customer no way to tell one company from another.

County Business Patterns

Trade and home service businesses in Androscoggin County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    69
  • Residential remodelers
    62
  • Landscaping services
    47
  • Excavation and site preparation contractors
    47
  • Electrical contractors
    45
  • New home builders
    23
  • Painting contractors
    16
  • Roofing contractors
    14

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

The order a plan follows

Count the phone first, fix what takes the call, then add the channels that send more of them.

1

Count what the phone does now

We put call and form tracking on the site, the Google profile and any ads already running, so the first report shows where each call came from.

2

Repair the page that gets the traffic

If the site is slow on a phone or hides the number, that gets fixed first, because every other service sends customers there.

3

Then the pages, the profile and the ads

The pages, the profile work and the campaigns follow the trades you want and the towns you cover, one job at a time.

4

Put the receptionist on the line

The AI receptionist answers, books what your rules allow and sends the caller who needs a person to the number you choose.

Proof from the Gulf Coast

What Lithium did for Dixie Glass

Three pieces of work produced the Dixie Glass numbers on the card: a website rebuild, SEO and Google Ads, all for the Mississippi Gulf Coast glass company. Daniel Busby of Willard Power Vac adds his recommendation beside it.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Around Auburn

The towns a plan can name next

The pills below cover the nearby markets: Lewiston first, then Portland and South Portland, then three New Hampshire towns that keep their state in the label because they sit outside Maine. Use them to pick the next town page for your site, and the Maine page at the end for the rest of the state.

Pricing

What the four services cost an Auburn business

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Questions Auburn owners ask before the first call

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Where should an Auburn owner begin?

It depends on which gap costs the most calls. Fix the site before sending more traffic to it, fix the phone line before sending more calls to it, and add search and ads once both can take the work. On the first call, a co-founder goes through the site, the profile and the tracking, then names the order.

Can I start with one service and add the rest later?

Nothing requires all four. You can start with one service and add another when the report justifies it, so a business can run a website this quarter and a campaign next. Adding a service later does not mean a second set of numbers, because the tracking starts with the first piece of work.

How will I know a channel is working?

The report shows calls, leads and cost per lead by channel and by campaign, so a channel that is not paying for itself shows up in the numbers. It also names the pages and listings behind the calls. When a channel is behind, the next month goes into it or the budget moves.

How does an Auburn business work with a Portland agency?

We meet on video, with a co-founder on the first call. Every strategy call and every monthly review happens on a screen, and Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. The first call covers the site, the profile and the tracking, and the written plan comes out of it the same week. Ask for a screen share and you get one, with the site and the ads open in front of both of you.

What happens when a channel stops producing?

It gets fixed or it gets cut. A page that stopped earning calls gets rewritten, an ad group that never brought a call gets paused, and the budget moves to the channel that is producing. The plan is reviewed every month, so a bad month becomes a decision, not a surprise.

Free action plan

Ask for an Auburn plan with the first fix named

Bring a link to your site and the number of calls a normal month produces. A co-founder will name the first fix on a short video call and put the price for it in writing.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan