GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC for South Portland service businesses
South Portland PPC that reports cost per lead.
South Portland PPC keeps the Google Ads account in your name and reports calls, leads and cost per lead every month.
- Campaigns split by service
- Cost per lead by town
- Daily bid checks early on
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a paid campaign is buying
South Portland PPC starts with one paid row
Lithium Marketing runs Google Ads for South Portland service businesses, and the account is built around the calls the work produces. When we checked the results for “plumber south portland”, one paid ad sat on the page, and the local listings below it included one paid row.
The Google Ads account is opened in your business's name, so the history, the billing and the campaigns stay with you if the relationship ever changes. The management fee is from $500 a month, plus ad spend, and it covers the work on the account; Google bills the clicks separately.
Clicks and calls in South Portland
Where a paid budget meets the local listings
A paid campaign shares the screen with the local listings and the directories. The trade table lists a click cost where Google reports one; where it does not, the first month of the campaign supplies the number, and the bid follows what a call is worth to your business.
“Roofing company south portland” draws about 10 searches a month, so a roofing campaign has to earn its clicks from a small set of named searches and the metro around them. That is why the account separates the towns and the job types, so cost per lead can be read for each one.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency south portland | under 10 | not reported |
| ppc agency south portland | under 10 | not reported |
| ppc management south portland | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company south portland | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 1 recorded
- Local listing reviews
- 36 to 1,100 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber south portland”, as Google showed it to a searcher located in South Portland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The South Portland market
A slow-growth city with a wide trade map
South Portland grew 1.9% between 2020 and 2025, and Cumberland County holds 317,222 people. A campaign that waits for new households to arrive waits a long time, so the budget should go after the homeowners and property managers already here.
South Portland covers 12.046 square miles of land and borders Portland, Cape Elizabeth, Scarborough and Westbrook. Ads can target the towns you serve, and the account should report cost per lead by town so a cheap lead in one place and an expensive one in another are not averaged into a single number.
- residents (2025 estimate)
- 27,007
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.9%
- population change, 2020 to 2025
- housing units
- 12,782
- housing units
- of occupied homes owner-occupied
- 58.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 60.8%
- of homes built before 1980
- median home value
- $441,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Cumberland County
Each trade gets its own campaign
Cumberland County lists 203 plumbing, heating and air-conditioning contractors, 152 electrical contractors and 21 roofing contractors. Each trade sells a different job, so each gets its own campaign, its own landing page and its own line in the cost-per-lead report.
The plumbing and HVAC contractors in the county answer the same kind of emergency call, and the roofers answer the same kind of repair question. The ad and the landing page have to say what the business does and where it does it before the click is spent, or the budget buys a visitor who wanted someone else.
County Business Patterns
Trade and home service businesses in Cumberland County
Establishments by industry, 2023
- Residential remodelers264
- Landscaping services254
- Plumbing, heating and air-conditioning contractors203
- Electrical contractors152
- New home builders127
- Excavation and site preparation contractors97
- Painting contractors83
- Roofing contractors21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a South Portland account gets set up
The account opens in your name, the tracking goes in before the budget moves, and the bids are checked daily for the first 30 days.
1
Choose the jobs worth buying
Agree the services and towns where a call is worth the click, and what a lead is worth to the business.
2
Write the ad and the landing page together
The promise in the ad has to match the page it opens, including the service, the town and the next step.
3
Put tracking on calls and forms
GA4 and call tracking record the calls and form fills, so the report can show calls, leads and cost per lead.
4
Check bids daily, then weekly
The first 30 days get daily attention, then the account moves to a weekly review against the report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a glass company
The glass company behind the card
The ads numbers on the card come from a Mississippi Gulf Coast glass company that runs Google Ads with Lithium beside a new site and SEO. Dixie Glass's result reflects all three. Daniel Busby, president of Willard Power Vac, is quoted beside it.
Glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround South Portland
Where a campaign can spend
A campaign can run city by city across the metro, with the budget split by town. The PPC pages below cover the neighboring cities and the New Hampshire ones, and the statewide directory sits behind the Maine pill.
Published price
What South Portland PPC management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What South Portland owners ask before a paid campaign
Still curious?
Call (503) 766-5964 or email [email protected].
How much of the budget is the management fee?
Management is from $500 a month, plus ad spend, so the two numbers stay separate. The fee scales with the ad spend, the channels you run and any landing page work. Your ad budget goes to Google, and the report shows what it bought.
Who owns the Google Ads account and its history?
You do. The account is opened in your business's name, so the campaigns, the conversion history and the billing stay with you. If you ever move the work elsewhere, the account goes with you.
How soon do calls start coming in?
Initial results usually arrive within the first week once the campaigns run with tracking in place. The first 30 days get daily attention, then the account moves to a weekly review. Cost per lead is reported from the start, so the early numbers are visible while the account settles.
Which trades can a South Portland campaign cover?
Any trade that sells a call: plumbing, HVAC, roofing, electrical, landscaping, restoration and the rest. Each job type gets its own campaign and landing page, because a drain call and a roof replacement are not the same search or the same customer.
What does the report show?
Calls, leads and cost per lead, by campaign and by town. The report shows what the account spent and what the business received, and staff can mark which leads turned into work.
Free action plan
Bring us the jobs you want more of
Send the services, the towns you cover and the jobs you want the budget to find. A co-founder will look at the current account and the landing pages on a short video call and show where the money is going.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ