Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in Daly City, California
A Daly City marketing plan built around the phone call.
Daly City service businesses get the site, search, ads and phone line from one team, and see the price before any work starts.
- Site, search, ads and phones in one plan
- Calls and leads in the report
- One price list for all four services
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the work starts
What one plan covers for a Daly City service business
A Daly City service business needs four things to turn a search into a job: pages that answer the search, a site that shows the work, ads that buy the calls it needs this month and a phone that answers every one. Lithium Marketing builds and runs all four, and the same call tracking measures them together. San Mateo County has 743,568 residents and 520 residential remodelers, so the owner comparing bids for a bathroom or a roof has no shortage of names to call.
Each service answers a different part of that competition. Pages and the Google Business Profile put the work in front of the search, Google Ads buys the calls you need while those pages gain ground, the site converts the visit and the AI receptionist answers whatever arrives after hours. Set the plan once and the reporting speaks in calls, quote requests and booked jobs.
Four services on one account
The four pieces and what each one fixes
You do not have to buy all four at once. Start where the lost jobs are, then add the next service when the tracking shows it earns its place.
Search pages that earn the callA page for each service you sell, a Google Business Profile that matches it and reviews that back both up, with Google deciding who appears in the map.Learn more A site built for a phone callReal job photos, the service pages a homeowner reads and a call or estimate button within reach on a phone.Learn more Ads aimed at booked workOne landing page per job type, call tracking and a budget set from what a booked job is worth.Learn more A phone line that never rings outNobody reaches voicemail: the receptionist picks up at any hour, sorts the job, books the visit, sends the details by text and hands the call to a person when it should.Learn more
Search in Daly City
The searches that end in a Daly City phone call
Trade searches here name the job and the city: 260 a month for “plumber daly city” and 70 for “pest control daly city”. A click on the first costs $72.01 on average and a click on the second $46.78, and that gap is why two owners in the same county should not run the same plan.
A plumber at that click price gets more from pages and the Google profile, where a call costs nothing extra. A pest company can run ads beside those pages to learn which treatments people ask for, and the point of either route is the same: a call from someone with a job, not a click from someone browsing.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency daly city | under 10 | not reported |
| digital marketing daly city | under 10 | not reported |
| marketing agency daly city | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber daly city | 260 | $72.01 |
| pest control daly city | 70 | $46.78 |
| garage door repair daly city | 50 | $37.90 |
| landscaping daly city | 20 | $35.21 |
| electrician daly city | 50 | $10.80 |
| water damage restoration daly city | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 2 recorded
- Local listing reviews
- 71 to 3,200 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber daly city”, as Google showed it to a searcher located in Daly City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Daly City market
Housing that shapes what you sell and how you say it
The median Daly City home dates to 1965, and 78.3% of the city’s housing was built before 1980. Homes that age need repair, replacement and remodel work, so the pages that earn their keep here describe a fix on an older house, not a new build.
Values are high either way: San Mateo County’s median home value is $1,559,600, and the median inside Daly City is $1,115,000. At those numbers, put the reviews, the finished projects and the answers to the obvious questions in front of the buyer.
- residents (2025 estimate)
- 101,261
- residents (2025 estimate)
- population change, 2020 to 2025
- -3.5%
- population change, 2020 to 2025
- housing units
- 35,922
- housing units
- of occupied homes owner-occupied
- 60.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 78.3%
- of homes built before 1980
- median home value
- $1,115,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in San Mateo County
Crowded trades, thin trades and where a plan starts
San Mateo County has 286 landscaping companies and 206 electrical contractors. Two trades, two different buyers, and a plan for one should not be copied onto the other.
San Mateo County has 233 plumbing and heating contractors, and their searches cost the most of any trade here. Painting and roofing sit further down the same chart, which is why one plan can lean on search pages for one owner and on answered calls for another.
County Business Patterns
Trade and home service businesses in San Mateo County
Establishments by industry, 2023
- Residential remodelers520
- Landscaping services286
- Plumbing, heating and air-conditioning contractors233
- New home builders214
- Electrical contractors206
- Painting contractors146
- Roofing contractors69
- Excavation and site preparation contractors42
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Daly City marketing plan gets built
Nothing is spent before the tracking shows which calls already reach you and where they come from.
1
Decide what goes first
A look at the site, the rankings and the phone records shows which gap costs the most jobs, and that becomes the first purchase.
2
Put tracking in before traffic
Call and form tracking goes on the site, the Google Business Profile and any live ads, so the reports count calls and leads from the first month.
3
Build one asset a month
New service pages, a landing page or an answered phone line, whichever the first month’s numbers point at.
4
Review it in calls and leads
One report covers every service, with calls, leads and cost per lead, and the next month’s work starts from what it shows.
Proof
Three services on one Portland glass account
The card beside this one belongs to Town & Country Glass, a commercial glass company in Portland. Lithium built its website, ran its SEO and manages its Google Ads, and the card shows what those three services produced. Nathan Boos of Hillsview Building adds his own view of the team.
Commercial glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Daly City
The cities next door and the metro page
Daly City sits immediately south of San Francisco and is bordered by Brisbane, Pacifica, South San Francisco and the town of Colma. Those are separate places, not districts of Daly City, and the pages below cover San Mateo, Oakland, Berkeley, Richmond, Hayward and Vallejo, plus the metro and California pages.
Pricing
Four services, and the price printed for each
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Straight answers for Daly City owners
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Daly City business fix first?
Usually the problem the owner has stopped noticing. A phone that rings out at lunch and a site that loads slowly on a bad connection both cost jobs quietly, and neither shows up in a monthly traffic chart. A co-founder goes through the phone records, the site and the profile on the first call and says which one to spend on.
Can we buy one service and add the others later?
Start with one. Pick the service that fixes the leak you feel most, run it for a few months and judge it on the calls it produced. A second service added later uses the same tracking, so both are measured the same way.
What is it like to work with Lithium from Daly City?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Your strategy calls go to a co-founder, and an account manager answers the everyday questions.
What does the service agreement look like?
Six months to start, then month to month with 30 days’ notice. The first term gives new pages and ad accounts time to settle, and after that you can stop with a month’s warning. The AI receptionist is the exception: it has no contract at all.
How is the bill built when we run several services?
Each service carries its own published price or a scoped proposal, so the total is whatever set you choose and nothing is bundled into a figure you cannot see inside. SEO is a monthly range, a website is a one-time project price and the AI receptionist is a monthly fee.
Free action plan
Ask for a free plan built around Daly City jobs
Send your website, the trades you want more of and the cities you cover. On a short video call, a co-founder will put the four services in order by what each would fix first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ